The Ultimate Cruelty-Free Foundation Guide (Updated for 2018!)
Many Logical Harmony readers ask for help finding a good foundation that is both cruelty-free and vegan. That’s why I created this cruelty-free foundation guide! Many people assume that it is hard to find cruelty-free foundation or vegan foundation, but it is actually a lot easier than you may think!
In fact, it can be a little overwhelming once you realize all the options that are available. Whether you’re looking for a BB Cream, Tinted Moisturizer, Cream Foundation, Liquid Foundation, Powder Foundation… There are lots of vegan and cruelty-free foundation options!
That’s why I decided to create the cruelty-free foundation guide. This guide includes brands that offer cruelty-free and vegan BB creams, CC creams, serum foundations, liquid foundations, mineral foundations, and powder foundations. You can even get them at stores like Sephora, Ulta, Beautylish, Nordstrom, and more.
This is the most recent update of a post I originally published on February 27, 2015.
The following brands are all cruelty-free and have vegan foundation options. Some of these brands offer foundations that are not vegan, so be sure to read ingredients before purchasing. Brands that are 100% vegan are noted.
Cruelty-Free BB Creams, Cruelty-Free CC Creams & Cruelty-Free Tinted Moisturizers –
- 100% Pure
- Andalou Naturals
- Adorn Cosmetics – 100% vegan
- Beautycounter
- BellaPierre
- COOLA (find a list of vegan products from COOLA here)
- Cover FX
- DeVita – 100% vegan
- Dr. Hauschka
- ELF
- Inika – 100% vegan
- Jane Iredale
- Josie Maran Cosmetics
- Juice Beauty – 100% vegan
- Lily Lolo
- Mineral Fusion
- Pacifica – 100% vegan
- Perfekt
- PUR Cosmetics (find a list of vegan products from PUR Cosmetics here)
- Smashbox (find a list of vegan products from Smashbox here) – It should be noted that they are cruelty-free, but their parent company is not.
- Suntegrity
- Supergoop!
- Tarte (find a list of vegan products from Tarte here) – It should be noted that they are cruelty-free, but their parent company is not.
- Too Faced (find a list of vegan products from Too Faced here) – It should be noted that they are cruelty-free, but their parent company is not.
- Ulta Beauty
- Urban Decay (find a list of vegan products from Urban Decay here) – It should be noted that they are cruelty-free, but their parent company is not.
Cruelty-Free Liquid Foundation –
- 100% Pure
- Adorn Cosmetics – 100% vegan
- Alexami
- Alima Pure
- Antonym Cosmetics
- Barry M
- Beauty Without Cruelty – 100% vegan
- BECCA (find a list of vegan products from BECCA here) – It should be noted that they are cruelty-free, but their parent company is not.
- Bella Mari – 100% vegan!
- Charlotte Tilbury (find a list of vegan products from Charlotte Tilbury here)
- Cover FX
- Elate Clean Cosmetics
- ELF
- Ellis Faas
- Emani – 100% vegan
- Face Atelier
- Gabriel Cosmetics
- Hourglass Cosmetics (find a list of vegan products from Hourglass here) – It should be noted that they are cruelty-free, but their parent company is not.
- Illuminare Cosmetics – 100% vegan
- Inika – 100% vegan
- Jane Iredale
- Jouer Cosmetics (find a list of vegan products from Jouer Cosmetics here)
- Juice Beauty
- Kat Von D Beauty
- Marc Jacobs Beauty
- Mineral Fusion
- Note Cosmetics
- PUR Cosmetics (find a list of vegan products from PUR Cosmetics here)
- Silk Naturals
- Smashbox (find a list of vegan products from Smashbox here) – It should be noted that they are cruelty-free, but their parent company is not.
- Tarte (find a list of vegan products from Tarte here) – It should be noted that they are cruelty-free, but their parent company is not.
- The All Natural Face – 100% vegan
- The Body Shop
- Too Faced (find a list of vegan products from Too Faced here) – It should be noted that they are cruelty-free, but their parent company is not.
- Ulta Beauty
- Urban Decay (find a list of vegan products from Urban Decay here) – It should be noted that they are cruelty-free, but their parent company is not.
Cruelty-Free Serum Foundation –
- 100% Pure
- Charlotte Tilbury (find a list of vegan products from Charlotte Tilbury here)
- ELF
- Gressa
- Pacifica – 100% vegan
- Perricone MD
- PUR Cosmetics (find a list of vegan products from PUR Cosmetics here)
- Tarte (find a list of vegan products from Tarte here) – It should be noted that they are cruelty-free, but their parent company is not.
Cruelty-Free Powder Foundation (Pressed and Loose) –
- 100% Pure
- Adorn Cosmetics – 100% vegan
- Alexami
- Alima Pure
- Antonym Cosmetics
- Au Naturale – 100% vegan
- Barefaced Beauty
- Barry M
- BellaPierre
- Bella Mari – 100% vegan
- Cover FX
- Emani – 100% vegan
- Everyday Minerals – 100% vegan
- Gabriel Cosmetics
- Honeybee Gardens
- Hourglass Cosmetics – It should be noted that they are cruelty-free, but their parent company is not.
- Hynt Beauty
- Inika – 100% vegan!
- Jane Iredale
- Josie Maran Cosmetics
- Juice Beauty
- Kat Von D Beauty
- Lily Lolo
- Meow Cosmetics
- Mineral Fusion
- Modern Minerals – 100% vegan
- PUR Cosmetics (find a list of vegan products from PUR Cosmetics here)
- Root (use code TASHINA for 10% off) – 100% vegan
- Silk Naturals
- Sweat Cosmetics – 100% vegan
- Tarte (find a list of vegan products from Tarte here) – It should be noted that they are cruelty-free, but their parent company is not.
- The All Natural Face – 100% vegan
- Too Faced (find a list of vegan products from Too Faced here) – It should be noted that they are cruelty-free, but their parent company is not.
- Urban Decay (find a list of vegan products from Urban Decay here) – It should be noted that they are cruelty-free, but their parent company is not.
- Wander Beauty
- ZuZu Luxe
Cruelty-Free Stick Foundation –
- Anastasia Beverly Hills
- Au Naturale – 100% vegan
- Cover FX
- Hourglass Cosmetics (find a list of vegan products from Hourglass Cosmetics here) – It should be noted that they are cruelty-free, but their parent company is not.
- Tarte (find a list of vegan products from Tarte here) – It should be noted that they are cruelty-free, but their parent company is not.
- Wander Beauty
Cruelty-Free Cream Foundation –
- 100% Pure
- Adorn Cosmetics – 100% vegan
- Cover FX
- ELF
- Emani – 100% vegan
- Juice Beauty
- Kat Von D Beauty
- RCMA
If you have a favorite cruelty-free foundation that is missing from this list, please leave a comment and let me know! Curious about the cruelty-free status of a brand? Check out the Cruelty-Free & Vegan Brand list!
Other cruelty-free shopping guides:
Hello!!
Why Marc Jacobs is in this -cruelty free-list? This company (brand,whatever) uses leather for its products……..
There are three different Marc Jacobs brands, each owned by other companies. The clothing line, fragrance line, and makeup line are all their own entities. The makeup brand, Marc Jacobs Beauty, is cruelty-free. Marc Jacobs Fragrances tests on animals, sadly. Marc Jacobs clothing is a completely other company too.
Ooo are The Body Shop now Logical Harmony approved?! I’ll be straight in there tomorrow if they are 😀 x
They have been for a long time. 🙂
Hi,
Could you please add a section for powder and liquid highlighters? I’m searching for a vegan liquid highlighter which could be a dupe of the Marc Jacobs Dew you drops which isn’t.
Thank you.
Carole
Is NYX cruelty free? I would like to try their foundation but only if I know its cruelty free. Also, the bunny logo is stamped only in some products. Does that make any difference?
the balm’s tinted moisturizer is vegan!
Hi,
I seem to recall that you mentioned in a video that you had dry skin, do you have any foundation tips for someone with exeptionally dry skin? Even the tiniest layer on freshly scrubbed and moisturized and/or primed face makes my whole entire face look really flaky, even when my skin does not appear dry before application.
Thanks in advance 🙂
Hi..do you have a list of vegan foundation only from brands that not 100% vegan, and wich one is best for oily skin base on your experience?
So 100% Pure isn’t totally vegan?
They have vegan options, but not all of their products are vegan.
tashina, isn’t the UD Naked liquid foundation vegan? at least that’s what’s on their website…
thanks a lot for all the information! i’m not vegan, i’m a vegetarian and a makeup artist with vegan clients. your site helps me A LOT.
Hi Priscilla,
Currently the brands included on this list do not have a parent company who tests on animals. The reason Urban Decay is not listed is because they are owned by a company who does test on animals (L’Oreal). They have a great vegan section on their site, but I like to encourage people to purchase from other brands. 🙂