Beauty & Cosmetics

The Ultimate Cruelty-Free Foundation Guide (Updated for 2018!)

The Ultimate Cruelty-Free & Vegan Foundation Guide

Many Logical Harmony readers ask for help finding a good foundation that is both cruelty-free and vegan. That’s why I created this cruelty-free foundation guide! Many people assume that it is hard to find cruelty-free foundation or vegan foundation, but it is actually a lot easier than you may think!

In fact, it can be a little overwhelming once you realize all the options that are available. Whether you’re looking for a BB Cream, Tinted Moisturizer, Cream Foundation, Liquid Foundation, Powder Foundation… There are lots of vegan and cruelty-free foundation options!

That’s why I decided to create the cruelty-free foundation guide. This guide includes brands that offer cruelty-free and vegan BB creams, CC creams, serum foundations, liquid foundations, mineral foundations, and powder foundations. You can even get them at stores like Sephora, Ulta, Beautylish, Nordstrom, and more.

This is the most recent update of a post I originally published on February 27, 2015.

The following brands are all cruelty-free and have vegan foundation options. Some of these brands offer foundations that are not vegan, so be sure to read ingredients before purchasing. Brands that are 100% vegan are noted.

Cruelty-Free BB Creams, Cruelty-Free CC Creams & Cruelty-Free Tinted Moisturizers –

Cruelty-Free Liquid Foundation –

Cruelty-Free Serum Foundation –

Cruelty-Free Powder Foundation (Pressed and Loose) –

Cruelty-Free Stick Foundation –

Cruelty-Free Cream Foundation –

If you have a favorite cruelty-free foundation that is missing from this list, please leave a comment and let me know! Curious about the cruelty-free status of a brand? Check out the Cruelty-Free & Vegan Brand list!

Other cruelty-free shopping guides:

Makeup Geek Vegan Products List
Editor’s Note: By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a small commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!

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  • Reply Eirini Moraiti Thursday - April 12, 2018 at 2:35 pm

    Why Marc Jacobs is in this -cruelty free-list? This company (brand,whatever) uses leather for its products……..

    • Reply Tashina Combs Monday - April 16, 2018 at 12:09 pm

      There are three different Marc Jacobs brands, each owned by other companies. The clothing line, fragrance line, and makeup line are all their own entities. The makeup brand, Marc Jacobs Beauty, is cruelty-free. Marc Jacobs Fragrances tests on animals, sadly. Marc Jacobs clothing is a completely other company too.

  • Reply Jo Monday - January 29, 2018 at 3:49 pm

    Ooo are The Body Shop now Logical Harmony approved?! I’ll be straight in there tomorrow if they are 😀 x

    • Reply Tashina Combs Friday - March 16, 2018 at 7:37 pm

      They have been for a long time. 🙂

  • Reply Andrea Rodríguez Tuesday - May 30, 2017 at 10:32 am

    Is NYX cruelty free? I would like to try their foundation but only if I know its cruelty free. Also, the bunny logo is stamped only in some products. Does that make any difference?

  • Reply Danika Thursday - March 9, 2017 at 2:40 pm

    the balm’s tinted moisturizer is vegan!

  • Reply Karianne Monday - March 6, 2017 at 6:33 am

    I seem to recall that you mentioned in a video that you had dry skin, do you have any foundation tips for someone with exeptionally dry skin? Even the tiniest layer on freshly scrubbed and moisturized and/or primed face makes my whole entire face look really flaky, even when my skin does not appear dry before application.

    Thanks in advance 🙂

  • Reply Yunita Wednesday - March 9, 2016 at 3:33 am you have a list of vegan foundation only from brands that not 100% vegan, and wich one is best for oily skin base on your experience?

  • Reply Robin Tuesday - June 9, 2015 at 9:18 am

    So 100% Pure isn’t totally vegan?

    • Reply Tashina Combs Tuesday - June 9, 2015 at 9:20 am

      They have vegan options, but not all of their products are vegan.

  • Reply Priscilla Kurtz Friday - May 15, 2015 at 2:10 pm

    tashina, isn’t the UD Naked liquid foundation vegan? at least that’s what’s on their website…
    thanks a lot for all the information! i’m not vegan, i’m a vegetarian and a makeup artist with vegan clients. your site helps me A LOT.

    • Reply Tashina Combs Tuesday - June 9, 2015 at 6:53 am

      Hi Priscilla,

      Currently the brands included on this list do not have a parent company who tests on animals. The reason Urban Decay is not listed is because they are owned by a company who does test on animals (L’Oreal). They have a great vegan section on their site, but I like to encourage people to purchase from other brands. 🙂

  • Reply Rowan Friday - April 17, 2015 at 6:20 am

    Hey Tashina, CoverFX isn’t 100% vegan! Their lip products and blushes contain carmine!

    • Reply Tashina Combs Friday - April 17, 2015 at 6:47 am

      Hi Rowan,

      While in the past those items did have carmine, CoverFX no longer makes blush and their current lip products do not contain carmine. They spent 2013 and early 2014 transitioning all of their products to vegan formulas. I hope this helps!

  • Reply Joyce Tuesday - March 17, 2015 at 5:23 am

    I’m so glad your site exists. Thanks!

  • Reply Christy Church Monday - March 16, 2015 at 11:40 am

    Are any of the NARS foundations vegan? I’m looking for non-comedogenic foundation, and I noticed that you reviewed their primer, so I’m wondering about their foundations (preferably powder for me personally). Thanks for your help and all that you do!

    • Reply Tashina Combs Friday - May 8, 2015 at 10:04 pm

      Hi Christy,

      I’m not sure if any of them are vegan or not. NARS is cruelty free, but their parent company tests. This is why they are not included in this list. Your best bet would be to contact their customer service team to find out about options. I hope this helps!

  • Reply jenny Wednesday - March 11, 2015 at 8:48 am

    What about tarte? How is their foundation aren’t they cruelty free?

    • Reply Tashina Combs Sunday - March 22, 2015 at 3:06 pm

      Hi Jenny,

      Tarte is owned by a parent company who tests on animals. Why Tarte is still a cruelty free brand, this list does not include any brands with a parent company who tests. I hope this helps!

  • Reply croeyre Wednesday - March 11, 2015 at 8:05 am

    I first started using vegan make-up a few years ago when I realised that I was allergic to carmine and that mineral make up, especially foundation does not irritate my uber sensitive skin. That was the start of my journey to becoming a vegan in all aspects of life and it all started with an itchy face! It is fantastic to see how much this industry is growing and how much more choice there is in such a short period. I use Lily Lolo mineral foundation but I can’t use their blusher as they have carmine in them (and are therefore not vegan). In the UK there is a brand called B (found in Superdrug stores) which is 100% vegan and anothe called GOSH which has liqued and mineral foundations, both vegan.

  • Reply Stiletto (@stiletto_nj) Wednesday - March 11, 2015 at 5:04 am

    I haven’t heard of many of the liquid foundation brands. Where can they be purchased?

    • Reply Tashina Combs Sunday - August 2, 2015 at 8:15 am

      The best place to find most of them is on the brands own websites. I’m in the process of adding in links to this page. 🙂

  • Reply Jenny Saturday - March 7, 2015 at 12:49 am

    What about tarte?

    • Reply Tashina Combs Sunday - March 22, 2015 at 3:17 pm

      Hi Jenny,

      Tarte is cruelty free, but is owned by a parent company who does test on animals. Brands with parent companies who test are not added to this list. I hope this helps!

  • Reply Cordelia Wednesday - March 4, 2015 at 3:35 pm

    Can you update this with shade ranges and spf, and links to reviews if applicable? I’m super pale so finding the right foundation is tricky, since I need sun protection and for it to not be too dark

    • Reply Tashina Combs Saturday - June 20, 2015 at 6:22 pm

      Thanks for the suggestion, Cordelia! I can add in more info where possible. 🙂

  • Reply cathryn2 Sunday - March 1, 2015 at 10:22 am

    Thank you for this!! I struggle with acne and am always looking for more liquid foundation options. Do you have a list of what ingredients are not vegan so I know what to look for? I have been using hourglass liquid foundation and becca liquid foundation because I know they are cruelty free. I am assuming they are not vegan as they are not on the list. If I had an ingredients to avoid list to reference that would be super helpful! Of course I do not want to intentionally use animal products. Thanks again for your help 🙂

    • Reply Tashina Combs Saturday - June 20, 2015 at 6:33 pm

      Hi Cathryn,

      With ingredients, there are lots that could come from animals, a plant, or be synthetic. The best bet is to ask the brand themselves about the ingredients of a specific formulation and/or shade. The more detailed you can be with your question, the easier it will be for them to tell you if that option is vegan or not. In the meantime, I do have a list of commonly used ingredients that may be from animals here – Animal Ingredient List. Hopefully this helps!

  • Reply briony Sunday - March 1, 2015 at 12:30 am

    Adorn cosmetics

  • Reply Monica Saturday - February 28, 2015 at 10:14 pm

    I use tarte BB tinted treatment 12-hour primer SPF 30, which is amazing@ It’s vegan. tarte also has several options of other bb creams and tinted moisturizers that are vegan 🙂

    • Reply Tashina Combs Friday - May 8, 2015 at 9:41 pm

      Tarte is now owned by a parent company who tests on animals, but they can be a great option for those who are comfortable with that. 🙂

  • Reply Megan Friday - February 27, 2015 at 6:27 pm

    Yaby Cosmetics are vegan I believe.

    • Reply Tashina Combs Friday - May 8, 2015 at 9:46 pm

      Thanks for suggesting them, Megan! They are on the Cruelty Free section and indicated that they have vegan options but are not a fully vegan line.

  • Reply Karsyn Friday - February 27, 2015 at 1:01 pm

    Have you used RMS beauty? They’re all natural and don’t test on animals and i’ve been wanting to try but it’s kinda pricey!

    • Reply Tashina Combs Friday - May 8, 2015 at 9:49 pm

      I actually have never tried their items before, Karsyn, but have heard a lot of great things. I know that they are cruelty free, but I am not sure what their vegan options are.

  • Reply Phyrra Friday - February 27, 2015 at 12:07 pm

    I’m pretty sure all the meowcosmetics foundations are vegan. You might want to add them? They have an amazing shade range.

    • Reply Tashina Combs Saturday - June 20, 2015 at 6:37 pm

      Thanks for the reminder! I completely forgot about them!

  • Reply Samsam Cherie Friday - February 27, 2015 at 10:18 am

    Don’t forget Pixi! They’re a bit on the pricier side, but all of their products are vegan, too 🙂 Now I know that NYX’s parent company isn’t vegan, but I do use their concealer and powder foundation along with Pacifica’s BB light cream, and it works amazingly 🙂 It’s true though, there are so many great options out there – you just have to know what you’re looking for!
    ~ Samantha

    • Reply Tashina Combs Friday - February 27, 2015 at 11:40 am

      Hi Samsam,

      Sadly, not all Pixi products are vegan. They are cruelty free and have a lot of vegan options, but also have a lot of items that contain animal ingredients. I didn’t include them in this list because their foundations contain ingredients that could be animal based and I have not received confirmation from the brand about if their foundations are vegan or not.

  • Reply Kris Friday - February 27, 2015 at 9:42 am

    What about cream or solid foundations?

    • Reply Tashina Combs Tuesday - June 9, 2015 at 6:46 am

      Adding a category for those on their own is a great idea, Kris!

  • Reply Sarah G. Friday - February 27, 2015 at 9:09 am

    Hi! Derma E makes a great BB Cream that is both cruelty-free and vegan 🙂

    • Reply Tashina Combs Tuesday - June 9, 2015 at 6:49 am

      Thanks for the tip! I just added them to that area of the list.

  • Reply Ana Czachow Friday - February 27, 2015 at 9:01 am

    Is Illuminaire cruelty free? It has a cruelty-free symbol on the tube. Thanks for all your hard investigative work.

    • Reply Tashina Combs Friday - May 8, 2015 at 9:50 pm

      Hi Ana,

      They have just been added to the list! 🙂

  • Reply mary ann Friday - February 27, 2015 at 7:48 am

    I like W3ll people Narcisist stick foundation and Altrusist Mineral powder foundation

    • Reply Tashina Combs Friday - May 8, 2015 at 9:52 pm

      I haven’t confirmed their cruelty free status to add them to the brands list yet, but thanks for the suggestion! I just reached out to confirm their status. I have heard great things about them!

  • Reply Desiree Friday - February 27, 2015 at 2:54 am

    Hi Tashina! Are the liquid foundations from 100% Pure not vegan? I’m interested in their Sheer Water Foundation.

    • Reply Tashina Combs Friday - February 27, 2015 at 9:02 am

      Good catch, Desiree! 100% Pure does have some vegan liquid foundation options.

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