Hi, I’m Tashina

Welcome to Logical Harmony! My name is Tashina, and I’m the creator and driving force behind this website.

As a passionate animal lover and longtime vegan, I created Logical Harmony to provide a reliable and trustworthy resource for people who are looking for cruelty-free beauty products. Since 2011, I’ve been testing products, reading labels, researching animal testing policies, and corresponding with brands to bring you helpful information for your own cruelty-free journey.

My mission is to help consumers make informed choices about the products they use and the companies they support. I believe that beauty should never come with animal testing and that we don’t need to compromise our ethics for makeup.

I’ve been featured by Buzzfeed, Bustle, The Guardian, The Daily Mail, Elite Daily, VegNews, Popsugar, Byrdie, Refinery 29, Teen Vogue, People, Pairs Match, HuffPost, Beauty Matter, Elle Belgium, Breakfast Television Toronto, Harpers Bazaar Spain, HuffPost Canada, Live Kindly, Vegan Lifestyle Magazine, Vegan Health & Fitness Magazine, and more.

At Logical Harmony, you’ll find cruelty-free news, product reviews, brand profiles, ingredient guides, and more. I strive to be transparent and impartial in my recommendations, and I’m committed to providing honest and detailed information to help you make the best decisions for yourself.

Thank you for visiting Logical Harmony, and for supporting a cruelty-free beauty industry. If you have any questions or feedback, please don’t hesitate to reach out to me via the contact page.

Fun Facts About Me

I’d rather be

playing with makeup

Listening to


grateful for


Favorite place

my house

my weekends

coffee & Gardening

best snuggle buddies

my pets

How this all comes together

Logical Harmony has been focused on cruelty-free beauty, and it will continue to be the main content focus. I’ve always loved sharing other content too. Lifestyle, home, food, and fashion content are all coming back. I’m a spooky girl living in New England and want to share more than just makeup suggestions with you.

Want to support Logical Harmony? If you find my website helpful – please share it! Using affiliate links found within posts, YouTube videos, and IG content helps a lot. You can also use any of the affiliate discount codes for savings on cruelty-free products that will help support my efforts in making cruelty-free beauty easy.

Brand Partnerships

Who I’ve worked with

I’ve created content in partnership with lots of cruelty-free brands, clothing brands, and lifestyle brands. This includes a variety of content types (blog, YouTube, Instagram) and content verticles. If you’re interested in partnering with me on content, please send a message using the brand contact form.

Brands I’ve worked with include:

  • Makeup: 100% Pure, Au Naturale, Cover FX, Dear Dahlia, Dermablend Professional, ELF Cosmetics, Eye of Horus, Imayla Beauty, NCLA Beauty, PIXI Beauty, Pacifica, Thrive Causemetics
  • Skincare & Haircare: Bulldog Skincare, Burst Oral Care, COOLA, DeVita Skin Care, Derma E, Hustle Butter, For The Biome, Giovanni, Kavella, Kinship, Lush, OSEA Malibu, Ole Henriksen, Raw Sugar Living, Schmidt’s Naturals, Sky Organics, Soffli, Yes To
  • Clothing: AVRE Sustainable Footwear, Angela Roi, Glasses USA, Hot Topic, Miakoda New York, Noize Original, Parade, SIWY Denim, Slipknot & Universal Music Group, Shoe Dazzle, The Pretty Cult, Threadless, TUK Footwear
  • Food & Lifestyle: Angelic Bakehouse, Article, BACH Flower Remedies, Bare Home, BKR, Berkey Water Filters, Daily Harvest, Death Wish Coffee, Gardein, Green Chef, HUM Nutrition, Health Ade Kombucha, NOW Products, Purple Carrot, Shoptagr, Splendid Spoon, Sweet Earth Foods, Unico Nutrition, Wonderdrink Kombucha, Zevia