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Is Morphe Cruelty-Free?

Posted on Saturday - August 26, 2017 by Tashina Combs & Last updated on Thursday - August 31, 2017 11 Comments

Is Morphe Cruelty-Free?

A lot of people ask, “Is Morphe cruelty-free?” Morphe is a budget-friendly brand that is very popular in the YouTube and Instagram beauty scene. If you watch any YouTube makeup videos, odds are that you have heard of Morphe before. They also have a store in the Los Angeles, CA area.

When it comes to cruelty-free brands, there can be a lot of confusion about which brands are cruelty-free and which are not. In an attempt to make things easier, this post series hopes to help clear up the cruelty-free stance of some of the most asked about brands on Logical Harmony.

Is Morphe cruelty-free? Keep reading to find out the details.

Is Morphe cruelty-free?

Morphe’s cruelty-free status is unclear. They are currently on the Grey Area List here at Logical Harmony. This means that I haven’t been able to get enough information from the brand to feel comfortable labeling them as cruelty-free, but I also am not comfortable labeling them as not cruelty-free either.

I have only received vague statements from the brand such as, “our products are cruelty-free,” or, “Morphe does not condone the use of animals for cosmetic testing“.

The most recent statement that I have received is, “Morphe absolutely does not use any of our products on animals for testing purposes and we do not condone the use of animals for cosmetic testing.”

The reason why this statement is unclear to me is for a couple of reasons.

  1. They only address animal testing that is potentially being done by Morphe themselves. I have been unable to get them to address if any ingredient suppliers or 3rd party groups are testing Morphe products on animals at any point. In most cases, the brands themselves are not the ones testing on animals so it’s concerning to me that I have been unable to get further clarification here.
  2. Just because they do not condone animal testing for cosmetics does not mean that they are cruelty-free. Many brands who do test on animals, or pay 3rd parties to test on animals on their behalf, use a similar statement.

If you read my post on brand FAQ pages and generic cruelty-free statements, you will know why I don’t consider these to be helpful or clear responses. Neither answer sheds much light on the Morphe cruelty-free status.

The term “cruelty-free” has no legal or even widely agreed on definition. This means that any brand can say that they are cruelty-free, no matter what their practices are.

When asked additional questions, or to start the process to be listed on Logical Harmony, Morphe does not respond or provide clarification. At this time, Morphe is also not certified as cruelty-free by PETA or Leaping Bunny.

Are Morphe products sold in China?

It is unclear if Morphe has products available in China via e-commerce or retail stores. I have not been able to get any details on this.

When I asked them if they sold in China or anywhere that may require animal testing, this was their response, “We do work with distributors in various nations but we only allow these if they meet our terms and policy as they represent our products and public image.”

The reason that I consider this to be unclear is that it simply doesn’t really answer the question. It focuses more on the fact that Morphe wants their brand image to be well-represented instead of anything related to animal testing. They have previously told other cruelty-free bloggers that they do not wish to be known as a cruelty-free company, so this also concerns me because being known as a cruelty-free brand does not seem to be a part of their public image.

Morphe does distribute in other countries, but I have not been able to find out which countries they distribute in and how they are sold there. I do know that through their online store shipping is available to many countries, but I have not been able to get details from them on if this includes China in any way.

When I asked Morphe specifically if they sold in China, and what countries they are sold in, they did not respond.

Does Morphe test on animals when required by law?

It is unclear if Morphe tests on animals when required by law. I have not been able to get any details on this. When I asked Morphe about this directly, they did not acknowledge the question.

Who owns Morphe?

Morphe is privately owned and is not associated with any other company.

Does Morphe have vegan products?

Yes. Morphe does make some brushes from synthetic fibers that are vegan-friendly. Search for “vegan” or “synthetic” on their site. When looking at sets, always check as some sets are a mix of synthetic fibers and animal hair. It is unclear if any of their cosmetics are vegan or not. At this time, no cosmetics from Morphe appear to be vegan as most contain lanolin or carmine.

I am hopeful to one day have a clear answer about the Morphe cruelty-free stance, but at this time I simply do not. They are a budget-friendly brand that many readers of Logical Harmony are interested in, so it would be great to be able to add them to the Cruelty-Free Brand List. I will continue to reach out to Morphe. In the meantime, if you would like to see Morphe clarify their stance and be added to the Cruelty-Free Brand List on Logical Harmony, please encourage them to do so.

Last updated on Thursday - August 31, 2017 Filed Under: Beauty & Cosmetics

Reader Interactions

Comments

  1. Erikaa Lizeth says

    Thursday - December 13, 2018 at 9:20 am

    I was looking into this and I am curious as well because i checked my Morphe x Jaclyn Hill palette and on the back it does say ” Made in China”, so would that then mean Morphe is actually not cruelty free?

    Reply
    • Tashina Combs says

      Monday - December 17, 2018 at 1:16 pm

      Hi Erikaa! Brands can make products in China without animal testing, thankfully. Animal testing is required by law on most things sold there though.

      Reply
  2. Bella says

    Tuesday - November 6, 2018 at 2:30 pm

    If Morphe is supposedly “cruelty-free”, why do they use animal hairs such as Mink, Sable and Badger hair for their brushes? Wouldn’t that mean that they contribute to the fur industry which captures and kills these animals for their fur?

    Reply
  3. Celina Freeman says

    Wednesday - September 5, 2018 at 6:13 pm

    I would stick with your guns though. Regardless of a reply on cruelty free kitty they should reply to anyone who asks

    Reply
  4. Celina says

    Wednesday - September 5, 2018 at 6:09 pm

    I found a statement on cruelty free kitty that Morphe does not sell to china updated May 2018

    Reply
    • Tashina Combs says

      Monday - October 8, 2018 at 6:30 am

      I’ve reached out to Morphe since then and while they do state that they don’t sell in China, there are still so many areas animal testing could be happening given their statement.

      Reply
      • Carl says

        Tuesday - October 23, 2018 at 1:27 am

        Will you be reaching out to morphe again about their cruelty free status? It makes we wonder why they would not want to be certified as a cruelty free brand if they are, in fact, cruelty free.

        Reply
        • Tashina Combs says

          Monday - October 29, 2018 at 1:29 pm

          Yes. I’ve continued to reach out without much luck.

          Reply
  5. Heidy says

    Tuesday - February 13, 2018 at 6:36 pm

    Any updates on morphe cruelty free status tashina?? Cruelty free kitty claims they are but I trust you more lol. Thanks!!

    Reply
    • Tashina Combs says

      Friday - March 16, 2018 at 7:36 pm

      None. I haven’t seen any statements that make me confident that they are cruelty-free.

      Reply
  6. Kimmi @ The Plastic Diaries says

    Saturday - August 26, 2017 at 5:59 pm

    This is what annoys me about Morphe too. I love the look of so many of their cosmetics but their unwillingness to be open and transparent about their cruelty-free status has put me off. We all know that when a company does the whole “Morphe does not condone the use of animals for cosmetic testing“…. it means that they do test on animals but they don’t want people to know.

    Reply

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