Brands to Avoid (Brands That Are Not Cruelty-Free)

The following brands are not cruelty-free. This could mean that they engage in animal testing themselves, through a 3rd party, as required by law, or use ingredients that are tested on animals. Brands will also be added to this list if they state that they do not verify or check with their suppliers or affiliates about animal testing. Please avoid purchasing these brands and support cruelty-free brands instead. Check out the full list of cruelty-free brands. You can also check out Pending brands and Grey Area brands.

  • Abreva
  • Acqua Di Parma
  • Aesop (Only able to confirm that their finished products are not tested on animals, but they are unable to ensure their items are not tested during production or that the ingredients they use are not tested.)
  • Afta
  • Air Wick
  • AJAX
  • Alberto V05
  • Alessandro
  • Algenist
  • Almay
  • Amazing Cosmetics
  • Amway
  • Anna Sui
  • Aquafresh
  • Ariel
  • Arm & Hammer
  • Arrid
  • Artistry Cosmetics
  • Artistry Makeup by Amway
  • ASTOR
  • Aussie
  • Aveda
  • Aveeno
  • Avon
  • Axe
  • Balenciaga
  • Ban
  • Banana Boat
  • Band-Aid
  • Bare Foot by Freeman Beauty
  • Bare Foot Repair by Freeman Beauty
  • Bath & Body Works
  • Be a Bombshell Cosmetics
  • Bed Head
  • Belloite
  • Benefit
  • Bic
  • Bioderma
  • Biore
  • Biotherm
  • Bliss
  • BlistexCillit Bang
  • Bobbi Brown
  • Boscia
  • Bulgari
  • Bumble & Bumble
  • Burberry
  • Burt’s Bees
  • Bvlgari
  • c. Booth by Freeman Beauty
  • Calgon
  • Caress
  • Carmex
  • Caudalie
  • Calvin Klein
  • Catwalk by TIGI
  • Chanel
  • Chapstick Brand
  • Chloe
  • Cillit Bang
  • Clairol
  • Clarins
  • Clarisonic
  • Clean & Clear
  • Clear Scalp & Hair Therapy
  • Clearasil
  • Clinique
  • Coach
  • Colgate
  • Colgate-Palmolive
  • Collection Cosmetics
  • Collistar
  • Colors in Mood
  • Colorsmash
  • Condensé Paris
  • Consort
  • Coppertone
  • Coty
  • CoverGirl
  • Crabtree & Evelyn
  • Crest
  • Curel
  • Davidoff
  • Daz
  • Decorte
  • Degree
  • Demeter Fragrance Library
  • Dermablend
  • Dermassage
  • Dettol
  • DevaCurl
  • DHC
  • Dial
  • Diesel
  • Dior
  • DKNY
  • Dolce & Gabanna
  • Donna Karan
  • Dove
  • Dr. Brandt
  • Dr. Jart
  • Dry Idea
  • DTRT
  • Duck
  • Durex
  • eclos by Freeman Beauty
  • Ecover
  • Edge Shave Gel
  • Elie Saab
  • Eisenberg
  • Elizabeth Arden
  • Elle Girl
  • EmergenC
  • EOS (Evolution of Smooth)
  • Equate
  • Erno Laszlo
  • Escada
  • Essie
  • Estée Edit by Estée Lauder
  • Estee Lauder
  • Eucerin
  • Fabuloso
  • Fairy Dish
  • FCUK
  • Febreze
  • Feeling Beautiful by Freeman Beauty
  • Feeling Legendary by Freeman Beauty
  • Fekkai
  • Fendi
  • Fenistil
  • Finish
  • Flirt!
  • For Beloved One
  • Forever Living
  • Freeman Beauty
  • Fresh
  • Gap
  • Garnier
  • Gillette
  • Giorgio Armani Beauty
  • Givenchy
  • GlamGlow
  • Goddess Garden Organics
  • Goldwell
  • Got2Be
  • Green Works
  • Gucci
  • Guerlain
  • Guhl
  • Hansaplast
  • Hawaiian Tropic
  • Head & Shoulders
  • Herbal Essences
  • Herbalife
  • Hello Kitty by Sephora Collection
  • Henkel
  • Henri Bendel
  • Hugo
  • Hugo Boss
  • ILLUME
  • Inglot (Does not ask or require that their suppliers be cruelty-free.)
  • innisfree
  • Ion Professional
  • Irish Spring
  • Ivory
  • Jergens
  • Jet Dry
  • Jimmy Choo
  • Jo Malone
  • Joa Bath and Body
  • John Frieda
  • Johnson & Johnson
  • Joico
  • Juicy Couture
  • Jurlique
  • K.Y.
  • KAO Brands
  • KC Professional
  • Kenzo
  • Keraskin Esthetics
  • Kerastase
  • Kiehl’s
  • Kinerase
  • Kirkland Signature
  • KMS California
  • Kose
  • L’Occitane
  • L’Oreal
  • La Mer
  • La Prarie
  • La Senza
  • Labello
  • Labseries
  • Lady Speed Stick
  • Lady’s Choice
  • Lamisil
  • Lancome
  • Laneige
  • Lanvin
  • LaRoche Posay
  • Laura Mercier
  • Lenor
  • Lever 2000
  • Listerine
  • LORAC (Do not verify that their suppliers do not test on animals and are unsure if raw ingredients used are tested on animals or not.)
  • Lubriderm
  • Lysol
  • MAC
  • Maison Margiela Fragrances
  • Makeup For Ever
  • Malin+Goetz
  • Manhattan Cosmetics
  • Marc Jacobs Beauty (States that only finished products are not tested on animals. States that they do not ask or required their suppliers are cruelty-free and cannot garuantee their suppliers do not test. Has previously stated they do test when required by law.)
  • Marc Jacobs Perfume (Tests on animals when required by law.)
  • Mark
  • Mary Kay
  • Matrix
  • Maybelline
  • Max Factor
  • Mentadent
  • Method
  • Miss Sporty
  • Mitchum
  • Mont Blanc
  • Mr Muscle
  • MUM
  • Murphy Oil Soap
  • Nair
  • Neutrogena
  • New York Color (NYC)
  • Nexxus
  • Nicole by OPI
  • Nina Ricci
  • Nivea
  • Noxzema
  • OGX Beauty/Organics
  • Oilatum
  • Ojon
  • Olay
  • Old Spice
  • OPI
  • Oragel
  • Orange Glo
  • Origins
  • Osis+
  • OxiClean
  • Paco Robanne
  • Palladio
  • Pantene
  • Papaya by Freeman Beauty
  • Pat McGrath Labs
  • Persil
  • Pet Head
  • Peter Thomas Roth
  • Philosophy
  • Physiogel
  • Phyto
  • Plantae Certified Organic Skin Care
  • Playtex
  • Ponds
  • Prada
  • Prescriptives
  • Psssst! by Freeman Beauty
  • PureHeals
  • Purell
  • Purpose
  • Q-Tips
  • Radox
  • Redken
  • ReFa
  • Renpure
  • Rembrandt
  • Revlon
  • Right Gaurd
  • Rimmel
  • Roberto Cavalli
  • ROC
  • Rossi & Rossa
  • Sally Hansen
  • Sampar
  • Sarah Chapman
  • Suavitel
  • Schick
  • Schwarzkopf
  • Scope
  • Scrub Free
  • Sebastian
  • Sebastian Professional
  • Secret
  • Senscience
  • Sensodyne
  • Sephora Collection
  • Serious Skin Care
  • Shea Moisture (Was told that they do not regulate their distributors from selling in required by law markets and would not/do not prevent them from doing so even if it meant animal testing.)
  • Shiseido
  • Shu Uemura
  • Simple Skincare
  • Simply Beauty
  • Simply Saline
  • Sinful Colors
  • SK-II
  • Skin Bracer
  • Skintimate
  • SkinVitals
  • Soft & Dri
  • Softsoap
  • Speed Stick
  • Spinbrush
  • St. Ives
  • Stella McCartney
  • StriVectin
  • Suave
  • Sulwhasoo
  • Sure Deodorant
  • Talika
  • Tanda
  • Tarina Tarantino by Sephora Collection
  • Tattoo Beauty
  • The Art of Shaving
  • The BrowGal
  • The Vintage Cosmetic Company
  • Thierry Mugler
  • Tigi
  • Tokidoki Cosmetics by Sephora Collection
  • Tony Moly
  • Too Cool For School
  • Tous
  • Tresemme
  • Trojan
  • Tweezerman
  • TYRA Beauty
  • Ultima II
  • Unilever
  • Valentino
  • Vanish
  • Vaseline
  • Vasenol
  • Veet
  • Veld’s
  • Vera Wang
  • Versace
  • Victoria’s Secret
  • Victoria’s Secret Pink
  • Vidal Sasson
  • Vita-K Professional by Freeman Beauty
  • Walgreens
  • Wei
  • Wei To Go
  • Weleda
  • Wella Professionals
  • Woolite
  • Xtra
  • Yardley
  • Younique (Do not verify nor require that their suppliers of ingredients or companies that they work with in manufacturing their products are cruelty-free.)
  • YSL
  • Yves Rocher
  • Zegna
  • Zoella Beauty
  • Zovirax
  • Zotos Professionals

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