Cruelty-Free Brands at Ulta (Updated For 2023!)

Trying to figure out what the cruelty-free brands at Ulta are? This guide from Logical Harmony can help!

For many beauty lovers, big retailers like Ulta, Sephora, Nordstrom, Beauty Bay, and Cult Beauty are where we purchase makeup, skincare, fragrance, and hair care. Ulta is unique in that they carry both high-end and drugstore brands. This makes it easy to do a lot of your beauty shopping in one place. Being aware of the cruelty-free brands at Ulta can be a challenge simply because they carry so many brands. In an effort to make things easier for consumers, I wanted to create and share this list of cruelty-free brands at Ulta.

Take this guide of cruelty-free brands at Ulta with you the next time you go to an Ulta store (details on how to do that are in the post!) or reference it for easy online cruelty-free shopping! Curious about some of the brands sold at Ulta aren’t cruelty-free? That’s also in the post!

Remember to use #LogicalHarmonyApproved on Instagram to show off all of your Logical Harmony Approved picks, purchases, and looks! Make sure to follow me on Instagram and subscribe on YouTube as well.

Popular cruelty-free products sold at Ulta:

Note: By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!

All brands included here are sold at Ulta. They are cruelty-free, which means free of animal testing, and they all also have vegan options to choose from. Just as with the Cruelty-Free Brand List, it is noted next to a brand if they cruelty-free but are owned by a company that tests on animals. It is also noted if they are not only cruelty-free but also a 100% vegan brand.

Cruelty-Free Brands at Ulta:

Below is a full list of all of the cruelty-free brands at Ulta. This includes cruelty-free makeup brands, cruelty-free skincare brands, cruelty-free haircare brands, and cruelty-free fragrance brands. Below this main list will be other lists broken into a category by product type as well.

• About Face – 100% vegan
• Ace Beauté
• Acure – 100% vegan
• AG Care – 100% vegan
• Anastasia Beverly Hills
• Andalou Naturals
• Aquis
• Arctic Fox – 100% vegan
• Ardell
• Ariana Grande
• Au Naturale – 100% vegan
• Axiology – 100% vegan
• Babo Botanicals
• bare Minerals (list of bare Minerals vegan products) – Parent company is not cruelty-free.
• Beast
• Beauty Bakerie
• beautyblender
• BH Cosmetics
• Bio Ionic
• BioClarity – 100% vegan
• Bliss
• Body Shop, The
• Boscia
• Briogeo – Parent company is not cruelty-free.
• Burt’s Bees – Parent company is not cruelty-free.
• Buxom – Parent company is not cruelty-free.
• Cake Beauty – 100% vegan
• Cocokind
• ColourPop
• Conair
• COOLA (list of COOLA vegan products)
• CoverFX – 100% vegan
• COVERGIRL – Parent company is not cruelty-free. 
• DefineMe Fragrance – 100% vegan
• Derma E – 100% vegan
• Dermablend – Parent company is not cruelty-free. 
• Dermalogica – Parent company is not cruelty-free. 
• DevaCurl – Parent company is not cruelty-free. 
• DryBar
• Eco Tools
• ELF Cosmetics
• Ella + Mila
• EOS
• Eva NYC
• Every Man Jack
• Eylure
• Face Halo – 100% vegan
• Fenty Beauty
• Flower Beauty
• Four Sigmatic
• Fourth Ray Beauty – 100% vegan
• Frank Body (list of Frank Beauty vegan products)
• Garnier – Parent company is not cruelty-free.
• HAN Skincare Cosmetics
• Hask
• Hello Products – 100% vegan. Parent company is not cruelty-free.
• Hempz
• Heritage Store
• Hourglass Cosmetics – Parent company is not cruelty-free.
• House of Lashes
• Hynt Beauty
• I Heart Revolution
• IGK -100% vegan
• Indie Lee
• It’s a 10
• J.R. Watkins
• Jane Iredale
• Josie Maran
• Juice Beauty – 100% vegan
• Keys Soulcare
• Kinship
• Kitsch – 100% vegan
• Kopari (list of Kopari vegan products)
• KORRES
• KVD Vegan Beauty – 100% vegan
• Kylie Cosmetics – Parent company is not cruelty-free.
• Kylie Skin – Parent company is not cruelty-free.
• LAVANILA
• Lime Crime – 100% vegan
• Loving Tan – 100% vegan
• Mad Hippie – 100% vegan
• Makeup Eraser – 100% vegan
• Makeup Revolution
• Manic Panic – 100% vegan
• Mario Badescu
• Mented Cosmetics
• Michael Todd
• Milani (list of Milani vegan products)
• Murad – Parent company is not cruelty-free.
• MyChelle Dermaceuticals
• NABLA
• Nad’s Natural
• NYX – Parent company is not cruelty-free.
• OFRA Cosmetics – 100% vegan
• OSEA – 100% vegan
• Ordinary, The – 100% vegan. Parent company is not cruelty-free.
• ORLY
• OUAI
• Pacifica – 100% vegan
• Parissa
• Patchology (list of Patchology vegan products)
• Paul Mitchell
• Perricone MD
• Pinrose – 100% vegan
• Pixi Beauty
• Plant Apothecary – 100% vegan
• PUR Cosmetics (list of PUR Cosmetics vegan products)
• Pureology – Parent company is not cruelty-free.
• PYT Beauty
• Real Techniques
• Revolution Pro
• Rituel de Fille
• Rosebud Perfume Co.
• Schmidt’s Naturals – 100% vegan. Parent company is not cruelty-free.
• Seed Phytonutrients – Parent company is not cruelty-free.
• Shea Moisture – Parent company is not cruelty-free.
• skyn ICELAND – 100% vegan
• Smashbox (list of Smashbox vegan products) – Parent company is not cruelty-free.
• Stila
• StriVectin
• Sugar Rush by Tarte – 100% vegan. Parent company is not cruelty-free.
• Sunday Riley
• T3
• Tarte (list of Tarte vegan products) – Parent company is not cruelty-free.
• Too Faced (list of Too Faced vegan products) – Parent company is not cruelty-free.
• Tree Hut
• TRESemmé – Parent company is not cruelty-free.
• ULTA
• Uoma Beauty
• Urban Decay – Parent company is not cruelty-free.
• Urban Veda – 100% vegan
• Vintage Cosmetic Company, The
• Yes to
• Zoya

Popular cruelty-free products sold at Ulta:

I get a lot of questions about the Ulta house brand and if Ulta is cruelty-free. Another great thing about Ulta is that they do not sell in China, where animal testing is required by law. The Ulta Collection brand is also cruelty-free. There are even some vegan-friendly options in the house line too!

Brands That Test on Animals at Ulta:

The following list is a handful of brands sold at Ulta that are not cruelty-free. This is not a comprehensive list, but some of the most popular brands sold there are not cruelty-free by Logical Harmony standards. Please check out the Brands to Avoid for a full list of brands that do not fit the Logical Harmony definition of cruelty-free.

• Aveeno
• Biore
• Clarisonic
• Clean & Clear
• Jergens
• John Frieda
• Kiehl’s
• L’Oreal
• MAC
• NARS
• Neutrogena
• Nivea
• Olay
• Origins
• Proactiv
• Shiseido

Popular cruelty-free products sold at Ulta:

Note: By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!