Beauty & Cosmetics, Hair Care, Nail Care, Skincare

Cruelty-Free Brands at Ulta (UPDATED FOR 2020!)

Cruelty-Free Brands at Ulta

Trying to figure out what the cruelty-free brands at Ulta are? This guide from Logical Harmony can help!

For many beauty lovers, big retailers like Ulta, Sephora, Nordstrom, Beauty Bay, Cult Beauty, and others are some of the main places where we purchase cosmetics, skincare, and hair care. Ulta is unique in that they carry both high-end and drugstore brands. This makes it easy to do a lot of your beauty shopping in one place. Being aware of the cruelty-free brands at Ulta can be a challenge simply because they carry so many brands.  In an effort to make things easier for consumers, I wanted to create and share this list of cruelty-free brands at Ulta.

Take this guide of cruelty-free brands at Ulta with you the next time you go to an Ulta store (details on how to do that are in the post!) or reference it for easy online cruelty-free shopping!

Curious about some of the brands sold at Ulta aren’t cruelty-free? That’s also in the post!

Popular cruelty-free products sold at Ulta:

This is the most recent update of a post I originally published on October 31, 2014. It was last updated on July 30, 2020.

All brands included here are sold at Ulta. They are cruelty-free, which means free of animal testing, and they all also have vegan options to choose from. Just as with the Cruelty-Free Brand List, it is noted next to a brand if they cruelty-free but are owned by a company that tests on animals. It is also noted if they are not only cruelty-free but also a 100% vegan brand.

Cruelty-Free Brands at Ulta:

Below is a full list of all of the cruelty-free brands at Ulta. This includes the cruelty-free makeup brands, cruelty-free skincare brands, cruelty-free hair care brands, and cruelty-free fragrance brands. Below this main list will be other lists broken into a category by the product type as well.

Popular cruelty-free products sold at Ulta:

Cruelty-Free Brands Available at Ulta
Cruelty-Free Brands Available at Ulta
Cruelty-Free Brands Available at Ulta

Another great thing about Ulta is that they do not sell in China, where animal testing is required by law, and their house line is also cruelty-free.

Brands That Test on Animals at Ulta:

The following are brands sold at Ulta that are not cruelty-free. This is not a comprehensive list, but some of the most popular brands sold there that are not cruelty-free. Please check out the Brands to Avoid for a full list of brands that do not fit the Logical Harmony definition of cruelty-free.

  • Aveeno
  • Biore
  • Clarisonic
  • Clean & Clear
  • EOS
  • Garnier
  • Jergens
  • John Frieda
  • Kiehl’s
  • L’Oreal
  • MAC
  • NARS
  • Neutrogena
  • Nivea
  • Olay
  • Origins
  • Proactiv
  • Shiseido

Popular cruelty-free products sold at Ulta:

Editor’s Note: By using the affiliate links contained in this post you are helping to support Logical Harmony as we may receive a commission on purchases made (with no added cost to you). This helps keep Logical Harmony running, and we appreciate your support. Thank you!

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  • Reply Nina Thursday - July 18, 2019 at 3:01 am

    LOVE the info…Thank you…????????. Curious if Makeup Revolution is cruelty free? Was it already on the list and I missed it? Thanks much ??

    • Reply Tashina Combs Sunday - March 8, 2020 at 7:01 pm

      I haven’t been able to confirm that they are cruelty-free, no.

  • Reply blushgarden Sunday - July 7, 2019 at 10:31 am

    thanks for the updated list!

  • Reply Frank Body Vegan Products List - Logical Harmony Wednesday - June 19, 2019 at 7:01 am

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  • Reply Stacey Tuesday - June 11, 2019 at 10:07 pm

    I was wondering what the status is with morphe. I saw something on another site that seemed conflicting and am perplexed.

    • Reply Tashina Combs Thursday - September 12, 2019 at 7:37 am

      Hi Stacey, I do not consider Morphe to be cruelty-free.

    • Reply Paulina Wednesday - October 30, 2019 at 2:48 pm

      I am supriesed, as faar i know The Body Shop not testing on Animals, but belongs to L’oreal group, which testing on Animals. Why The Body Shop is on the list cruelty -free products?

      • Reply Tashina Combs Friday - November 1, 2019 at 11:58 am

        Hi Paulina!

        They haven’t been owned by L’Oreal for a couple of years now.

  • Reply NYX Vegan Products List - Logical Harmony Sunday - June 9, 2019 at 6:36 pm

    […] or other stores that carry NYX? Sign up for Ebates and get cash back on your purchases from Ulta, Target, Sephora, and […]

    • Reply Rowan Sunday - March 8, 2020 at 6:37 pm

      Physician’s Formula isn’t on the list. I read a while back that their cruelty-free status has changed. Are they still cruelty-free or not.

  • Reply Heather Saturday - March 9, 2019 at 5:06 pm

    BH Cosmetics is cruelty free. I don’t see them on either list.

    • Reply Tashina Combs Sunday - May 12, 2019 at 1:09 pm

      I’ve been unable to get a clear response from them about their animal testing practices.

  • Reply Anne Rudick Sunday - July 1, 2018 at 7:51 pm

    In shopping at Ulta, I noticed that the have Butter London signage saying they are cruelty free, but the use ‘carmine’ in their eye shadow clutch pallet. They may not test on animals, but carmine is a dye made up of crushed beetle shells.

    • Reply Tashina Combs Friday - June 7, 2019 at 5:44 pm

      That’s correct – they are cruelty-free but not a vegan brand.

  • Reply gabrielle Saturday - May 26, 2018 at 5:55 pm

    what about it cosmetics? I know they are owned by L’Oreal now, but they dont test on animals as far as I know.

    • Reply Tashina Combs Sunday - March 8, 2020 at 7:01 pm

      I haven’t been able to confirm that they are cruelty-free unfortunately.

  • Reply Claudia Tuesday - May 8, 2018 at 9:22 pm

    What About It Cosmetics? They are cruelty free as well

    • Reply Tashina Combs Sunday - March 8, 2020 at 7:01 pm

      I haven’t been able to confirm that they are cruelty-free unfortunately.

  • Reply Erin Tuesday - April 10, 2018 at 4:34 am

    Isn’t Marc jacobs on one of your lists as now cruelty free..? If so, the brand is available at Ulta.

    • Reply Tashina Combs Thursday - June 28, 2018 at 10:50 am

      Marc Jacobs Beauty is cruelty-free, but the fragrance line is a separate company (even with a different parent company) and it is not cruelty-free. Marc Jacobs Beauty is sold only at Sephora.

    • Reply Shirin nayebi Wednesday - October 10, 2018 at 7:12 am

      Hi I’d like to know if the professional color line they use at ulta is cruelty free? Do they use Redken which is not cruelty free

      • Reply Tashina Combs Monday - October 29, 2018 at 1:30 pm

        From my understanding, the line they use is not cruelty-free.

  • Reply Sophia Tuesday - November 7, 2017 at 3:45 pm

    Note cosmetics are still cruelty free and vegan?do they have a parent company that test on animals?

    • Reply Tashina Combs Friday - November 10, 2017 at 4:14 pm

      They are cruelty-free and vegan and do not have a parent company that tests on animals.

  • Reply Samantha Gordon Saturday - October 7, 2017 at 7:31 pm

    did this only include makeup brands? because shea moisture is cruelty free

    • Reply Tashina Combs Sunday - March 8, 2020 at 7:02 pm

      It includes all brands at Ulta. I haven’t been able to confirm that Shea Moisture is cruelty-free and have gotten some mixed responses from them. They are on my Grey Area list.

  • Reply Sinem Hbo Monday - October 2, 2017 at 3:49 am

    I heard Burt’s bees, first aid beauty perricone md are not cruelty free. Also note cosmetic is a Turkish brand and all Turkish brands are cruelty free

    • Reply Tashina Combs Tuesday - November 7, 2017 at 10:59 pm

      Burt’s Bees, First Aid Beauty, and Perricone MD are all cruelty-free. Note is cruelty-free, but there isn’t any country or region in which all brands are by default cruelty-free unfortunately.

  • Reply Trudy Monday - October 2, 2017 at 12:31 am

    Hi guys, wondering if you’d consider doing a CF brands list for online stores like Beauty Bay, Cult Beauty and Beautylish? Given that Ulta and Sephora US don’t ship internationally, and all the online vendors I mentioned do (and do free int’l shipping). Beauty Bay especially is a great resource for brands like Eye Of Horus, for folk in the US who don’t want to pay the big shipping from the Australian website. Just an idea. x

    • Reply Tashina Combs Tuesday - November 7, 2017 at 11:00 pm

      There are lists here on Logical Harmony for several of those sites. I’ll definitely be adding more too! It’s always super helpful to know where people are shopping so that I can make sure to have guides for those sites too.

  • Reply Jessie Sunday - October 1, 2017 at 7:48 pm

    I know Wet N Wild is sold at Ulta now, and I thought it was cruelty free but I don’t see it on this list! Have they changed their status?

  • Reply Bianca Sunday - September 24, 2017 at 5:45 pm

    I see you have Ulta on the cruelty free list. Are you referring to all of the Ulta brand products?

    • Reply Tashina Combs Tuesday - November 7, 2017 at 11:01 pm

      Yup! The Ulta brand itself is cruelty-free.

      • Reply MILLIE Friday - November 10, 2017 at 2:10 pm

        is ulta beauty probucts such as makeup cruelty-free? I THOUGHT IT WAS JUST THERE BATH AND BODY STUFF?

        • Reply Tashina Combs Friday - November 10, 2017 at 4:13 pm

          The entire Ulta brand line is cruelty-free. 🙂

  • Reply ELENA Tuesday - September 19, 2017 at 1:27 pm

    Hi Tashina,
    I have been using Shea Moisture brand for a while now. They are claiming to be cruelty free, but I don’t see them on this list. They have amazing hair products!

    • Reply Tashina Combs Sunday - March 8, 2020 at 7:02 pm

      Unfortunately, I have received some mixed responses from the brand and haven’t been able to confirm if they are cruelty-free or not.

  • Reply Jen Wednesday - August 30, 2017 at 9:07 am

    Hi Tanisha, I remember reading something on here the Burt’s Bees was no longer CF. Did this change again? I see you have them on the Ulta shopping list.

  • Reply Shara Wednesday - July 5, 2017 at 7:21 pm

    Thanks for this updated list – so helpful! I thought Cover FX is 100% vegan, do you know what is not vegan of theirs?

    • Reply Tashina Combs Friday - August 11, 2017 at 11:56 am

      They have some lip products that come & go on their website that aren’t vegan. Everything else is though.

  • Reply Alyson Monday - January 9, 2017 at 8:57 am

    First Aid Beauty can no longer guarantee that their products are cruelty free :'(

    • Reply Tashina Combs Sunday - February 5, 2017 at 2:37 pm

      Hi Alyson,

      I’ve talked to them about this and they have assured me that nothing has changed in their practices or requirements from suppliers. They do still require them to be cruelty-free and their ingredients are not tested on animals. I did give them feedback that their customer service response was confusing/misleading to people. I hope this helps!

  • Reply Truc Nguyen Monday - January 9, 2017 at 2:22 am

    The body shop use honey in their skin products. Does this mean they are vegan ?

    • Reply Tashina Combs Thursday - January 26, 2017 at 11:17 am

      I don’t consider honey to be vegan, but the brand is cruelty-free in that they do not test on animals.

  • Reply Sarah Sunday - January 8, 2017 at 6:48 am

    Hey Tashina! Thank you for this post. Quick question: How did you find out that the Ulta Collection is cruelty free? I’ve searched far and wide trying to figure this out, and I’ve only seen it stated here on your website. Thank you in advance!

    • Reply Tashina Combs Thursday - January 26, 2017 at 11:19 am

      By talking to some higher ups at the corporate office. It took a long time to get that far up, but they were open to the discussion thankfully. 🙂

  • Reply Kelly Jean Tuesday - November 22, 2016 at 3:28 pm

    Welp, I just returned all of the Too Faced makeup I bought during their 20% off sale, as well as some Becca since I can’t and won’t support parented companies. I wonder how long before one of the conglomerates acquire the rest of the cruelty free brands that are available at both Ulta and Sephora. I guess it’s time to go with indie brands only that way there’s little risk of having to clear out my collection every few months. It’s too expensive.

    • Reply Lhv94 Tuesday - November 6, 2018 at 3:01 pm

      Don’t throw out things you already own, please! The animals have already suffered and the company already has your money, so it all becomes a waste if you toss or return something you already bought.

  • Reply Beverly Line Monday - September 19, 2016 at 5:28 pm

    Hi again Tashina. I was wondering about the brands Essence, Catrice and Makeup Revolution. I heard they are CF, is it true?

    • Reply Beverly Line Monday - September 19, 2016 at 5:59 pm

      Nevermind, I just checked the gray area list and all three of these brands are on them….

  • Reply Jamie Saturday - July 23, 2016 at 9:30 pm

    Thank you for helping others take care of God’s creation, these precious animals. God bless you! Your information has been very helpful!!

  • Reply Kelly Monday - July 18, 2016 at 5:44 pm

    I’d love to see a list of vegan options from the Ulta Beauty makeup line itself!

  • Reply Kristen Monday - May 30, 2016 at 7:55 am

    Your lists are so useful when I’m out shopping! I’m trying to be more conscious of what’s cruelty free and what isn’t, so I’m constantly pulling up your lists!
    Though there is a brand I don’t see on your lists, it’s Earth Therapeutics – all of their product packaging says “not tested on animals”, “no animal by-products”, and “certified organic”. So I’m wondering if their claims or true or not?

    • Reply Kristen Monday - May 30, 2016 at 8:05 am

      Oops just saw they’re under awaiting approval!

  • Reply Jessica Tuesday - April 19, 2016 at 11:55 am

    Is this list still current as of April 2016?

  • Reply Ashley Saturday - February 13, 2016 at 10:46 am

    Hi Tashina!
    I recently considered going cruelty free and I have found that information I get from Rhian, Leticia, and you on youtube are very helpful. Anyways! I was really into Mary Kay products before I decided to go cruelty free. Can you tell me if this brand is cruelty free, or not?
    Thank you!

    • Reply Tashina Combs Sunday - February 14, 2016 at 1:14 pm

      Sadly, Mary Kay isn’t cruelty free. 🙁

  • Reply Rachel Wednesday - February 3, 2016 at 7:20 am

    Benefit claims to be cruelty free, so could please explain how they aren’t? There is so much controversy.

    • Reply Tashina Combs Tuesday - February 9, 2016 at 9:55 am

      Hi Rachel,

      Sadly, Benefit tests on animals when required by law. 🙁

  • Reply Allyson Thursday - December 3, 2015 at 7:37 am

    I was directed to your blog because I’m looking for a make up line that is vegan cruelty free. I’m trying to find a line that doesn’t contain Palm oil. I was wondering if you could help me. Thank you! Btw I love your blog!

  • Reply Audrey Thursday - November 12, 2015 at 2:55 pm

    So Ulta’s brand of makeup is cruelty free? I was looking and I can’t find anything about their testing policies and procedures

  • Reply Michele Saturday - July 18, 2015 at 4:27 pm

    IT Cosmetics is on the PETA Does Not Test list, and bears the bunny label.

    • Reply Tashina Combs Sunday - October 4, 2015 at 5:26 pm

      Hi Michele,

      To be considered cruelty free by Logical Harmony, brands have to submit certain pieces of information and complete specific forms. The responses from this brands was unclear and, despite having reached out multiple times for clarification, I was unable to get any more information. I am not comfortable promoting them as cruelty free at this point. I hope you understand.

      • Reply tami Friday - March 18, 2016 at 6:23 pm

        Thanks for that, I’ve been hearing a lot about IT lately…hoping they get back sometime!

  • Reply Jess Friday - June 26, 2015 at 8:39 am

    Thanks for your info…smashbox is another product that is cruelty free but parent company is not

    • Reply Tashina Combs Monday - July 27, 2015 at 3:53 pm

      Sadly, Smashbox still states that they do test when required by law.

  • Reply Julie Monday - June 15, 2015 at 11:44 pm

    Hi Tashina, I just purchased a couple of items from the Ulta cosmetics line, which you indicate as being cruelty free, however when I looked closer at the package I noticed the product is made in China. I’ve tried doing my own research on the Ulta brand cosmetics, but haven’t been able to come up with anything that indicates that are 100% cruelty free. Please advise. Thank you! BTW – Mary Kay has ventured back into animal testing, too bad, they had some great products.

    • Reply Tashina Combs Sunday - December 6, 2015 at 5:22 pm

      Hi Julie,

      A brand can manufacture in China and still be cruelty free. It’s only when they sell in China that they are required to test on animals. 🙂 I talked to Ulta and they were able to complete all the necessary forms to be listed on Logical Harmony, so I trust that they are cruelty free.

  • Reply Melissa Monday - May 25, 2015 at 8:15 pm

    Hi Tashina. Thanks for everything you do. When did ORLY and Conair become cruelty free again?

    • Reply Tashina Combs Monday - September 21, 2015 at 8:13 am

      Both brands have been cruelty free for some time. With ORLY, it was discovered that an old distributor was continuing to sell their items without their knowledge (An Update on ORLY’s Animal Testing Stance). Conair has always been cruelty free during the time that I have spoken to them. I’m not sure if this was different in the past or not. I hope this helps!

  • Reply Trish Wednesday - May 13, 2015 at 4:13 pm

    IT cosmetics and Pur minerals are awesome cruelty free brands also sold at Ulta. I really do appreciate all of the information you post please keep it going : ) Thank You!

    • Reply Tashina Combs Sunday - October 4, 2015 at 5:27 pm

      Hi Trish,

      Unfortunately, neither brand has been able to complete the process to be listed on Logical Harmony. This is something I require of brands before adding them to any area of the site. I would love to add them and hope to hear from them in the future. 🙂

  • Reply Gail Peterson Sunday - May 3, 2015 at 4:41 am

    Thank you for this, Tashina, I’ll make it available in my college town community where Ulta recently opened a store. Is there any hope that Mary Kay cosmetics will reconsider selling in China? They were once such a leader in their commitment against animal testing.

    • Reply Tashina Combs Tuesday - May 12, 2015 at 7:11 am

      You’re welcome, Gail! I’m glad this helps you. 🙂 As far as Mary Kay, I am not sure. I think that if a lot of people were to ask them to reconsider any company may, but in the end the sales are likely the driving factor.

      • Reply sandy Monday - July 13, 2015 at 1:10 pm

        Hi so Ulta brand makeup is also lead free?

        • Reply Tashina Combs Monday - August 3, 2015 at 7:03 am

          I’m not sure about that, Sandy. I would ask Ulta customer service. They should be able to help you with any questions about the ingredients in their products.

  • Reply bunnyyg123 Wednesday - March 18, 2015 at 9:40 am

    Murad (on PETA list) , Dermalogica (on PETA list) , Pur Minerals (on Peta list) DERMAdoctor, IT cosmetics (on PETA list), Zoya nail polish, Orly nail polish are some KENRA hair care, DermOrganic are some of the other brands sold by ULTA that are cruelty free:)

    • Reply Tashina Combs Saturday - January 9, 2016 at 8:31 pm

      For all the lists here on Logical Harmony, I only include brands who have completed the forms to be on our Cruelty Free Brands List. While some of these brands are, not all of them have been responsive to my outreach. Thanks for suggesting these though! Since Ulta stores vary and the online store carries some different brands, it’s always good to know what people have available to them. 🙂

  • Reply Tess Gia Wednesday - March 4, 2015 at 4:38 pm

    Ulta is made in China,are they still considered cruelty free?

  • Reply Brianna Sunday - March 1, 2015 at 9:11 am

    What about Brocato and It’s A 10? Thanks!

    • Reply Tashina Combs Friday - May 8, 2015 at 9:34 pm

      Thanks for suggesting these brands, Brianna! I have reached out to both of them and hope to add them to the list soon. Have a great day!

  • Reply Natalie Wednesday - February 25, 2015 at 9:35 am

    The Ulta near my house has Zoya nail polish, too!

  • Reply L Tuesday - February 24, 2015 at 8:09 pm

    TashIna- if a company now sells to China they are removed from the cruelty free list- their is no guarantee any longer. Try app cruelty cutter

    • Reply Tashina Combs Thursday - February 26, 2015 at 6:50 pm

      Yup! I remove them from my lists as well if they partake in any animal testing. 🙂

  • Reply Mayola Becheret Ruiz Tuesday - February 24, 2015 at 6:48 pm

    how about batiste?? are they cruelty free? I read that they were a long time ago but it could have changed

    • Reply Tashina Combs Thursday - February 26, 2015 at 6:51 pm

      Hi Mayola!

      I have reached out to Batiste and am waiting to hear back. They are currently on the Pending Brands section of this list. Once I talk to them, they will be moved to the appropriate section of the list.

  • Reply Ashlyn Williams Sunday - February 22, 2015 at 2:51 pm

    Cover FX?

    • Reply Tashina Combs Sunday - August 2, 2015 at 8:16 am

      I don’t believe they are sold at Ulta. They aren’t listed online and I haven’t seen them in any stores I have been to. Are they available at the locations near you?

      • Reply E Wednesday - March 28, 2018 at 6:09 am

        They are now! I was very excited about that. Thank you for all your hard work.

  • Reply Melanie Mathis Friday - February 20, 2015 at 9:48 am

    I’ve seen that Anastasia Beverly Hills was cruelty free on other websites but didn’t see it on here. Can anyone clarify that for me? Thank you!! 🙂