Cruelty-Free Brands at Ulta (Updated For 2023!)

Cruelty-Free Brands at Ulta

Use this guide to find the best cruelty-free brands at Ulta. You’ll be surprised at how many of them there are!

I don’t know about you, but I love Ulta. It truly makes for one-stop beauty shopping because I can get makeup, skincare, hair care, and body products all in one place. Ulta is unique in that it carries both high-end and drugstore brands. This makes it easy to do a lot of your beauty shopping no matter what you’re looking for.

Being aware of the cruelty-free brands at Ulta can be a bit of a challenge. But likely not for the reason you might think. It can be tough simply because they carry so many cruelty-free brands. In an effort to make things easier for you, I wanted to create and share this list of cruelty-free brands available at Ulta.

This post contains affiliate links, which means I may earn a small commission if you make a purchase through these links. I only recommend products and brands that align with my values and that I genuinely believe in. Your support through these links helps me to be able to create valuable content for you. Thank you for your support!

Take this guide of cruelty-free brands at Ulta with you the next time you go to an Ulta store or reference it for easy online cruelty-free shopping! Curious about some of the brands sold at Ulta aren’t cruelty-free? That’s also in the post!

What is Ulta’s policy on cruelty-free beauty products?

Ulta carries SO many cruelty-free brands. It’s amazing to see the selection both in stores and online. In fact, Ulta’s own house line is cruelty-free too! It’s amazing to see a brand actually take the steps to ensure their own brand is free of animal testing.

Cruelty-free beauty products are those that have not been tested on animals at any stage of production. This means that the product itself, as well as its individual ingredients and formulas, have not been tested on animals.

Does Ulta carry any vegan beauty products?

Yes! In fact, every cruelty-free brand sold at Ulta makes at least a couple of vegan products. You’ll find filters for “vegan” on product type and brand pages too.

Ulta does have a page dedicated to vegan beauty products. Unfortunately, it’s not fully accurate. Non-vegan products have been found there and some brands that test on animals appear there too. I suggest using the filters to find vegan beauty products at Ulta over their Vegan Beauty page.

How can I find cruelty-free and vegan options at Ulta?

To find cruelty-free options at Ulta, simply use the list below! I’ve put in hours curating this list to make your shopping as easy as possible. Let me do the work for you so that you can find the cruelty-free brands to pick from. As mentioned above, Ulta has a vegan filter on brand and product pages. It’s super helpful!

Are there any Ulta-exclusive cruelty-free brands that you recommend?

A couple of cruelty-free brands exclusively at Ulta that I absolutely love are About Face and Half Magic Beauty. Both of these brands are completely vegan and make super interesting and unique products.

How can I support Ulta in their commitment to cruelty-free and vegan beauty products?

In these situations, it’s so important to use your voice as a consumer. It can truly make a difference. Let Ulta know that you appreciate that they carry so many cruelty-free brands by sending their customer service team an email or DM them on Instagram.

Shop Popular Cruelty-Free Products at Ulta:

Cruelty-Free Brands at Ulta:

Below is a full list of all of the cruelty-free brands at Ulta. They are all free of animal testing, and they all also have vegan options to choose from. This list includes makeup brands, skincare brands, hair care brands, and fragrance brands. It also covers the drugstore and prestige sides of the store.

Just like on the main Cruelty-Free Brand List, I wanted to give you some helpful notations.

If a brand is 100% vegan. That is noted next to the brand name with (V). It is also noted if the brand is cruelty-free, but their parent company is not. That is noted next to the brand name with (PC).

Brands That Test on Animals at Ulta:

The following list is a handful of brands sold at Ulta that are not cruelty-free. This is not a comprehensive list, but some of the most popular brands sold there are not cruelty-free by Logical Harmony standards. Please check out the Brands to Avoid for a full list of brands that do not fit the Logical Harmony definition of cruelty-free.

  • Aveeno
  • Biore
  • Clarisonic
  • Clean & Clear
  • Jergens
  • John Frieda
  • Kiehl’s
  • L’Oreal
  • MAC
  • NARS
  • Neutrogena
  • Nivea
  • Olay
  • Origins
  • Proactiv
  • Shiseido

Shop Popular Cruelty-Free Products at Ulta:

This post contains affiliate links, which means I may earn a small commission if you make a purchase through these links. I only recommend products and brands that align with my values and that I genuinely believe in. Your support through these links helps me to be able to create valuable content for you. Thank you for your support!

Last Updated on August 15, 2023

134 Comments

      1. oh wow I had no idea! Are any other korean brands cf now? My skin is acne prone and I was watching the fascination people have with their sunscreens and certain products. I heard so much about cell fusion c, skin 1004 and many others however other than krave beauty none was verified to my knowledge. So excited to hear this!

  1. Cover girl is CF and I read that many of the other brands by Coty are supposed to be CF this year. However it says Clairol is one of the brands to turn CF. I have seen displays of their hair color to be natural and CF and vegan. They even said on their site they’re working with Cruelty free International to become cruelty free. Can you please clarify? All very confusing.

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