Cruelty-Free Brands at Ulta (Updated For 2024!)
Use this guide to find the best cruelty-free brands at Ulta. You’ll be surprised at how many of them there are!
I don’t know about you, but I love Ulta. It truly makes for one-stop beauty shopping because I can get makeup, skincare, hair care, and body products all in one place. Ulta is unique in that it carries both high-end and drugstore brands. This makes it easy to do a lot of your beauty shopping no matter what you’re looking for.
Being aware of the cruelty-free brands at Ulta can be a bit of a challenge. But likely not for the reason you might think. It can be tough simply because they carry so many cruelty-free brands. In an effort to make things easier for you, I wanted to create and share this list of cruelty-free brands available at Ulta.
This post contains affiliate links, which means I may earn a small commission if you make a purchase through these links. I only recommend products and brands that align with my values and that I genuinely believe in. Your support through these links helps me to be able to create valuable content for you. Thank you for your support!
Take this guide of cruelty-free brands at Ulta with you the next time you go to an Ulta store or reference it for easy online cruelty-free shopping! Curious about some of the brands sold at Ulta aren’t cruelty-free? That’s also in the post!
What is Ulta’s policy on cruelty-free beauty products?
Ulta carries SO many cruelty-free brands. It’s amazing to see the selection both in stores and online. In fact, Ulta’s own house line is cruelty-free too! It’s amazing to see a brand actually take the steps to ensure their own brand is free of animal testing.
Cruelty-free beauty products are those that have not been tested on animals at any stage of production. This means that the product itself, as well as its individual ingredients and formulas, have not been tested on animals.
Does Ulta carry any vegan beauty products?
Yes! In fact, every cruelty-free brand sold at Ulta makes at least a couple of vegan products. You’ll find filters for “vegan” on product type and brand pages too.
Ulta does have a page dedicated to vegan beauty products. Unfortunately, it’s not fully accurate. Non-vegan products have been found there and some brands that test on animals appear there too. I suggest using the filters to find vegan beauty products at Ulta over their Vegan Beauty page.
How can I find cruelty-free and vegan options at Ulta?
To find cruelty-free options at Ulta, use the list below! I’ve put in hours curating this list to make your shopping as easy as possible. Let me do the work for you so that you can find the cruelty-free brands to pick from. As mentioned above, Ulta has a vegan filter on brand and product pages. It’s super helpful!
Are there any Ulta-exclusive cruelty-free brands that you recommend?
A couple of cruelty-free brands exclusively at Ulta that I absolutely love are About Face and Half Magic Beauty. Both of these brands make super interesting and unique products. They are also both vegan-friendly as well.
How can I support Ulta’s commitment to cruelty-free and vegan beauty products?
In these situations, using your voice as a consumer is so important. It can truly make a difference. Let Ulta know that you appreciate that they carry so many cruelty-free brands by sending their customer service team an email or DMing them on Instagram.
Shop Popular Cruelty-Free Products at Ulta:
Cruelty-Free Brands at Ulta:
Below is a full list of all of the cruelty-free brands at Ulta. They are all free of animal testing, and they all also have vegan options to choose from. This list includes makeup brands, skincare brands, hair care brands, and fragrance brands. It also covers the drugstore and prestige sides of the store.
Just like on the main Cruelty-Free Brand List, I wanted to give you some helpful notations.
If a brand is 100% vegan. That is noted next to the brand name with (V). It is noted if a brand is cruelty-free but its parent company is not with (PC).
- About Face (V)
- Ace Beauté
- ACURE (V)
- AG Care (V)
- Anastasia Beverly Hills
- Andalou Naturals
- Aquis
- Arctic Fox (V)
- Ardell
- Ariana Grande
- Axiology (V)
- Babo Botanicals
- bare Minerals (PC) (list of bare Minerals vegan products)
- Beast
- Beauty Bakerie
- beautyblender
- Beekman 1802
- BH Cosmetics
- Bio Ionic
- Bliss
- Body Shop, The
- Boscia
- Briogeo (PC)
- Bubble (V)
- Burt’s Bees (PC)
- Buxom (PC)
- CLEAN RESERVE (V)
- Cocokind
- ColourPop
- Conair
- COOLA (list of COOLA vegan products)
- CoverFX (V)
- COVERGIRL (PC)
- DefineMe Fragrance (V)
- Derma E (V)
- Dermablend (PC)
- Dermalogica (PC)
- DevaCurl (PC)
- DIME Beauty
- DryBar
- Eco Tools
- ELF Cosmetics
- Ella + Mila
- EOS
- Eva NYC
- Every Man Jack
- Eylure
- Fenty Beauty
- Flower Beauty
- Fourth Ray Beauty (V)
- Frank Body (list of Frank Beauty vegan products)
- Garnier (PC)
- Good Molecules
- Half Magic Beauty (V)
- HAN Skincare Cosmetics
- Hask
- Hello Products (V)(PC)
- Hempz
- Heritage Store
- Hourglass Cosmetics (PC)
- House of Lashes
- Hynt Beauty
- IGK (V)
- Indie Lee
- It’s a 10
- J.R. Watkins
- Jane Iredale
- Josie Maran
- Juice Beauty (V)
- Keys Soulcare
- Kinship
- Kitsch (V)
- Kopari (list of Kopari vegan products)
- KORRES
- KVD Beauty (V)
- Kylie Cosmetics (V) (PC)
- Kylie Skin (V) (PC)
- LAVANILA
- Lime Crime (V)
- Loving Tan (V)
- Mad Hippie (V)
- Makeup Eraser (V)
- Makeup Revolution
- Manic Panic (V)
- Mario Badescu
- Megababe
- Mented Cosmetics
- Michael Todd
- Milani (list of Milani vegan products)
- Murad (PC)
- MyChelle Dermaceuticals
- NABLA
- Nad’s Natural
- Naked Sundays (V)
- NEST Fragrances
- No7 (PC)
- Not Your Mother’s
- Nude Sugar
- Nudestix (V)
- NYX (PC)
- Odele (V)
- OFRA Cosmetics (V)
- Olaplex (V)
- Olio E Osso
- OSEA (V)
- Ordinary, The (V)(PC)
- ORLY
- OUAI
- Ouidad
- Pacifica (V)
- Parissa
- Patchology (list of Patchology vegan products)
- Paul Mitchell
- Peach & Lily
- Peace Out
- Peach Slices
- Perricone MD
- Philosophy (PC)
- Pinrose (V)
- Pipette
- Pixi Beauty
- Polite Society
- Poo~Pourri (V)
- PUR Cosmetics (list of PUR Cosmetics vegan products)
- Pureology (PC)
- PYT Beauty
- r.e.m. Beauty (V)
- Real Techniques
- Rituel de Fille
- Rosebud Perfume Co.
- Shea Moisture (PC)
- Smashbox (PC) (list of Smashbox vegan products)
- Soap & Glory (PC)
- Spectrum (V)
- Snif (V)
- St. Tropez
- Static Nails (V)
- Stila
- StriVectin
- Sun Bum
- Sunday Riley
- Supergoop!
- SweetSpot Labs
- T3
- Tanologist (V)
- Tarte (PC)(list of Tarte vegan products)
- TheraBreath (PC)
- Tony Moly
- Too Faced (PC) (list of Too Faced vegan products)
- Touchland (V)
- Tree Hut
- TRESemmé (PC)
- Truly (V)
- ULTA
- Undefined Beauty
- Uoma Beauty
- Urban Decay (PC)
- Urban Veda (V)
- Undone Beauty
- Urban Skin Rx
- VERB
- Well People
- WLDKAT (V)
- Winky Lux
- Vacation (V)
- Vintage Cosmetic Company, The
- Yes to
- Youthforia (V)
- ZitSticka
- Zoya
Brands That Test on Animals at Ulta:
The following list is a handful of brands sold at Ulta that are not cruelty-free. This is not a comprehensive list, but some of the most popular brands sold there are not cruelty-free by Logical Harmony standards. Please check out the Brands to Avoid for a full list of brands that do not fit the Logical Harmony definition of cruelty-free.
- Aveeno
- Biore
- Clarisonic
- Clean & Clear
- Jergens
- John Frieda
- Kiehl’s
- L’Oreal
- MAC
- NARS
- Neutrogena
- Nivea
- Olay
- Origins
- Proactiv
- Shiseido
Shop Popular Cruelty-Free Products at Ulta:
This post contains affiliate links, which means I may earn a small commission if you make a purchase through these links. I only recommend products and brands that align with my values and that I genuinely believe in. Your support through these links helps me to be able to create valuable content for you. Thank you for your support!
So excited for this! However isn’t tony moly sold in China?
It isn’t anymore.
oh wow I had no idea! Are any other korean brands cf now? My skin is acne prone and I was watching the fascination people have with their sunscreens and certain products. I heard so much about cell fusion c, skin 1004 and many others however other than krave beauty none was verified to my knowledge. So excited to hear this!
Soap & Glory is cruelty-free too 🙂
Cover girl is CF and I read that many of the other brands by Coty are supposed to be CF this year. However it says Clairol is one of the brands to turn CF. I have seen displays of their hair color to be natural and CF and vegan. They even said on their site they’re working with Cruelty free International to become cruelty free. Can you please clarify? All very confusing.
A few other available brands available at Ulta which were not mentioned are “Tangle Teezer” and “Thrive Causemetics”