The latest cruelty-free company set to be acquired is Paula’s Choice. Known for making effective skincare, and recently launched in Sephora, it was just announced that Unilever, which is not cruelty-free, is set to acquire the brand later this year. Having been around since 1995, Paula’s Choice is probably most well known for the Skin Perfecting 2% BHA Liquid Exfoliant.
Whenever a company is acquired it can be tough for the cruelty-free community. Many brands get acquired to help meet consumer demand, to be able to avoid increasing costs, or so that they can be more accessible to more consumers. Paula’s Choice is expected to stay cruelty-free, but I will be keeping tabs on it as the acquisition comes closer later this year. Should anything change about the cruelty-free status of Paula’s Choice, that will be posted here on Logical Harmony.
Some of the most popular Paula’s Choice vegan products are:
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