The Ultimate Cruelty-Free Foundation Guide (Updated for 2018!)

The Ultimate Cruelty-Free & Vegan Foundation Guide

Many Logical Harmony readers ask for help finding a good foundation that is both cruelty-free and vegan. That’s why I created this cruelty-free foundation guide! Many people assume that it is hard to find cruelty-free foundation or vegan foundation, but it is actually a lot easier than you may think!

In fact, it can be a little overwhelming once you realize all the options that are available. Whether you’re looking for a BB Cream, Tinted Moisturizer, Cream Foundation, Liquid Foundation, Powder Foundation… There are lots of vegan and cruelty-free foundation options!

That’s why I decided to create the cruelty-free foundation guide. This guide includes brands that offer cruelty-free and vegan BB creams, CC creams, serum foundations, liquid foundations, mineral foundations, and powder foundations. You can even get them at stores like Sephora, Ulta, Beautylish, Nordstrom, and more.

This is the most recent update of a post I originally published on February 27, 2015.

The following brands are all cruelty-free and have vegan foundation options. Some of these brands offer foundations that are not vegan, so be sure to read ingredients before purchasing. Brands that are 100% vegan are noted.

Cruelty-Free BB Creams, Cruelty-Free CC Creams & Cruelty-Free Tinted Moisturizers –

Cruelty-Free Liquid Foundation –

Cruelty-Free Serum Foundation –

Cruelty-Free Powder Foundation (Pressed and Loose) –

Cruelty-Free Stick Foundation –

Cruelty-Free Cream Foundation –

If you have a favorite cruelty-free foundation that is missing from this list, please leave a comment and let me know! Curious about the cruelty-free status of a brand? Check out the Cruelty-Free & Vegan Brand list!

Other cruelty-free shopping guides:

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Editor’s Note: By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a small commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!


    1. There are three different Marc Jacobs brands, each owned by other companies. The clothing line, fragrance line, and makeup line are all their own entities. The makeup brand, Marc Jacobs Beauty, is cruelty-free. Marc Jacobs Fragrances tests on animals, sadly. Marc Jacobs clothing is a completely other company too.

  1. Hi,
    Could you please add a section for powder and liquid highlighters? I’m searching for a vegan liquid highlighter which could be a dupe of the Marc Jacobs Dew you drops which isn’t.
    Thank you.

  2. Is NYX cruelty free? I would like to try their foundation but only if I know its cruelty free. Also, the bunny logo is stamped only in some products. Does that make any difference?

  3. Hi,
    I seem to recall that you mentioned in a video that you had dry skin, do you have any foundation tips for someone with exeptionally dry skin? Even the tiniest layer on freshly scrubbed and moisturized and/or primed face makes my whole entire face look really flaky, even when my skin does not appear dry before application.

    Thanks in advance 🙂

  4. tashina, isn’t the UD Naked liquid foundation vegan? at least that’s what’s on their website…
    thanks a lot for all the information! i’m not vegan, i’m a vegetarian and a makeup artist with vegan clients. your site helps me A LOT.

    1. Hi Priscilla,

      Currently the brands included on this list do not have a parent company who tests on animals. The reason Urban Decay is not listed is because they are owned by a company who does test on animals (L’Oreal). They have a great vegan section on their site, but I like to encourage people to purchase from other brands. 🙂

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