When it comes to finding a cruelty-free mascara, a lot of people need some help. For many people who transition to a cruelty-free beauty routine, finding a good cruelty-free mascara can be one of the hardest parts. Many of us are picky about mascara and know what we want from a formula. Some of us want length, others volume, maybe a mascara that targets the lower lashline, or something that’s water-resistant. Figuring out which cruelty-free mascaras to try? That can be a totally different story.
There are so many cruelty-free mascaras out there and that’s why I decided to create this cruelty-free mascara guide. There are so many cruelty-free mascaras out there to try. All the brands listed do make vegan mascaras but may make some non-vegan mascaras as well. Where I can I mention specific vegan formulas.
This is the most recent update of a post I originally published on March 4, 2015.
I get a lot of people asking what my favorite cruelty-free and vegan mascaras are. I have tried TONS and, to be honest, a lot of them are just so-so. There are several that I have used over and over and purchased several times. I wanted to give these special formulas their own video for those interested.
My Favorite Cruelty-Free Mascaras are:
- Lily Lolo Mascara
- Root 100% Lash Mascara (use code TASHINA for 10% 0ff)
- Pacifica Dream Big Mascara
- Eye of Horus Bio Lash Lift Mascara (use code LOGICAL HARMONY for 20% off)
- 100% Pure Maracuja Mascara in Black
Want to see more cruelty-free mascara options? Check out the list below!
The following brands are all cruelty-free and offer some vegan mascara formulas. While they are cruelty-free, some of these brands offer mascaras or other products that are not vegan. This list will be kept as up to date as possible but brands may change formulas, so be sure to read ingredients before purchasing. Any mascaras suggested next to the brand names are not only cruelty-free but also vegan. Brands that are 100% vegan are noted.
Cruelty-Free Mascara Brands with Vegan Mascara Options:
- 100% Pure – Maracuja Mascara Black Tea, Maracuja Mascara Blackberry, Maracuja Mascara Dark Chocolate
- Adorn Cosmetics – 100% vegan – Eco-Luxe Mineral Eyelash Primer, Mineral Mascara
- Barry M – Lash Vegas Mascara, Lash Vegas Mascara with Fibres
- Beauty Without Cruelty – 100% vegan
- Blinc – Blinc Mascara
- Charlotte Tilbury – Full Fat Lashes in Glossy Black
- Ciate London – Wonderwand Intensely Volumising Mascara
- Ecco Bella – Flowercolor Natural Mascara
- Elate Clean Cosmetics – 100% vegan
- ELF – All mascaras are currently vegan
- Emani – 100% vegan
- Eye of Horus (use code LOGICAL HARMONY for 20% off) – Bio Lash Lift Mascara
- Gabriel Cosmetics – Gabriel Mascara
- Gourmet Body Treats – Long Lash Mascara
- Honeybee Gardens – Truly Natural Mascara
- Juice Beauty – Phyto Pigments Ultra Natural Mascara
- Lily Lolo – Vegan Mascara
- Lush – Eyes Right Mascara
- Milani – Length In Seconds Lash Extension Fibers
- Pacifica – 100% vegan
- Per-Fect – Liquid Lash Curler Mascara
- Pixi Beauty – Lash Booster Mascara, Lower Lash Mascara
- Pur Cosmetics – Big Look Mascara, Triple Threat Slimline Mascara
- Red Apple Lipstick – The Lash Project Mascara
- Root (use code TASHINA for 10% off) – 100% vegan
- Silk Naturals – Natural Black Mascara, Natural Brown Mascara
- Smashbox* It should be noted that they are cruelty-free, but their parent company is not. – Full Exposure Mascara, Full Exposure Waterproof Mascara, X-Rated Mascara
- Tarte* It should be noted that they are cruelty-free, but their parent company is not. – Gifted Amazonian Clay Smart Mascara, Lifted Sweatproof Mascara, Lights Camera Lashes 4-in-1 Mascara, Limited Edition Lights Camera Lashes 4-in-1 Mascara, Tarteist Lash Paint Mascara
- The All Natural Face – 100% vegan
- TheBalm – What’s Your Type – The Body Builder Mascara, What’s Your Type – Tall, Dark, and Handsome Mascara
- Too Faced* It should be noted that they are cruelty-free, but their parent company is not. – Better Than Sex Mascara
- Ulta – Feathered Lashes Mascara
- Urban Decay* It should be noted that they are cruelty-free, but their parent company is not. – Mascara Resurrection, Troublemaker Mascara
- ZuZu Luxe – ZuZu Luxe Mascara
What is your favorite vegan and cruelty-free mascara? Leave a comment below and let me know!
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Other cruelty-free shopping guides:
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39 Comments
Can people give ideas for smudgeproof/waterproof mascara. I swear I have the runniest eyes.
Thank for for this! Being relatively new to cruelty free, I always get intimidated in shops trying to figure out what I can/can’t use! It’s fab to have a handy guide.
The Lily Lolo is my all time favorite mascara – it’s like BTS but not as chunky and flakey, and I really love the ingredients 🙂
My favorite is theBalm -What’s Your Type – Tall, Dark, and Handsome!
Hi, I recently went cruelty-free and am looking for a good mascara that holds its curl (I wear glasses) and isn’t too expensive. I’ve tried a few different brands since I’ve switched, but nothing has held a curl very well. I was hoping you would have some recommendations.
Lush Eyes Right mascara is a great option!
Have you checked their maracuja formula? Pretty sure it’s vegan. I certainly hope so since my holy grail Glam Natural brand doesn’t seem to be in business anymore. I’m running out of brands to try that don’t dry out in a week or make my eyes burn!
I’m a little confused about the China issue. Wet N Wild is made in China, as is ELF and Eco Tools…etc. So those products are not sold in China, thus requiring animal testing? China doesn’t require testing for products produced there, just sold there?
Sorry, I just found the articles reference my question. Disregard.
That’s correct! Animal testing is only required on items sold there, but not made there.
From my understanding, it’s only the cosmetic products that are sold in brick’n’mortar stores within China that require animal testing. There are some cruelty-free cosmetics companies that allow shipping to China from their online store, but do not sell their products in the physical stores in China, and therefore do not require animal testing. (That’s my understanding – please correct if I’m wrong, thanks!)
I thought that the Fergie Turn Up the Volume Mascara contained beeswax. Everywhere I’ve seen the ingredients for it online say it has beeswax.
I just checked and it sounds like they may have changed it. It did not used to list beeswax, but now that I look other places I am seeing it listed in the ingredient lists. What a bummer! I removed it from the list. 🙂 I’ve noticed that the Wet’n’Wild vegan list in their FAQ includes items that have beeswax, but not all do. It’s a bit confusing.
Yeah I had a bit of a hard time maneuvering through their vegan list at first. I like their MegaLength Mascara (which I think is vegan in the non waterproof formula)
Hello! The mascaras I use always runs easily and smudges. Could you advise me a brand that doesn´t smudges easily that I can purchase in europe? thanks
Hey Liliana – I have the exact same problem with both eyeliners and mascaras. Have you tried Blinc mascara? It’s a tubing type so it can’t smudge. The Blinc company is listed on Tashina’s cruelty-free list. I’ve actually bought a Blinc mascara, but I haven’t used it yet… Maybe you can let us know if it works well for you.
http://www.sephora.com/blinc-mascara-P46017
https://www.blincinc.com/us_en/eye-makeup/lashes/
Oh, if you want to help support Tashina’s blog, please use her affiliate link to the Sephora page!
http://www.sephora.com/blinc-mascara-P46017?skuId=692467
I’ve noticed that Too Faced Better Than Sex mascara is no longer listed among vegan products on the TF website. They do have a different mascara listed as vegan.
Hi Cyndi,
This mascara actually has never been listed there, and that section has not been updated in a very long time. They currently don’t include any products released in the past couple of years on there but many are vegan. 🙂 Their customer service and PR teams both have updated lists. I hope this helps!
Thanks, Tashina. I stopped buying from TF because I never saw a list other than on the FAQ, and, as you implied, it’s fairly useless.
You’re welcome! If you email their customer service team, they are usually really responsive and on top of things. I’ve found them to be a great resource for finding out what new products are vegan.
Great to know! Thanks.
I was just lamenting about the lack of vegan mascara options on my Instagram last week! I liked the Glam Natural sample I got a long time ago in a Vegan Cuts Beauty Box and the Lily Lolo mascara I received in last month’s Petit Vour box, but I haven’t tried the new Pacifica formula yet. I think I’ll like the applicator brush a lot more on it if nothing else!
The Pacifica mascara brushes are amazing! Have you had a chance to try it yet?
I am a hardcore loyal to Pacifica! I love, love, LOVE their Supernova mineral mascara and it is the ONLY one I have ever used since going vegan. It is also the only mascara I have ever used in my life that does not bother my eyes and stays in place from morning to night. Seriously, I sometimes have to be up at 4:30am for work and by the time I hit the shower at 9:30pm that evening, ITS STILL THERE. Just incredible!
~ Samantha
Do you happen to know which Too Face mascaras are vegan? Thaaank you, Tashina!
Christina
http://www.cityloveee.blogspot.com
I believe only the Better Than Sex mascara is vegan. 🙂
Oh man the Beauty Without Cruelty mascara was the WORST I’ve ever used. I contacted them to try and see if it was maybe a bad/old batch and never heard back. There were crumbles falling off the wand the first time I opened it!
Do you know if Catrice cosmetics or it’s parent company are cruelty free? I just bought a new mascara from them.
Hi Mally,
Thanks for suggesting CATRICE! We have reached out to them and they will be added to the Pending Brands list. Please check back for updates to see where they move to on the list. This will depend on how fast I hear back from them, but they will be included in future weekly update posts about the brands list. Have a great day!
I use the Pacifica mascara in Supernova, and I really like the volume it builds. I think they recently changed their packaging to look more like larger/standard mascaras and included a tiny % more product. The brush did not change from the older, smaller tube packaging (in case anyone wondered).
I love the mascara’s from Pacifca!
I really like the gosh waterproof length and build mascara, as far as I know, it’s vegan and cruelty free. It also comes with a good pricetag
I’m not sure which items from Gosh are vegan. They are cruelty free and said that a lot of their products do not contain animal ingredients, but they were unable to provide me with a list of animal and animal-derived ingredients in their products.
Where do you find this? I have looked everywhere.
Hi,
Is there a reason Milani is in the list but Jordana isn’t?
The Jordana mascara’s all contain some ingredients that may or may not come from animals. Jordana has not yet been transparent about which of their products are vegan (though I know they are working on it). Since I cannot be sure which mascaras are vegan, I did not feel comfortable adding them to this list. 🙂
Jordana manufacters in China. All make up and beauty products sold in China are required by law to be tested in animals.
As a rule of thumb: if it sells in China is not cruelty free.
Hi Sandra,
Products can be made in China without animal testing. Being made in China is not the same as selling in China. 🙂 You may want to read these posts for more information – Are Cosmetics Made in China Cruelty Free?