Beauty & Cosmetics

The Ultimate Guide to Cruelty-Free Mascara!

The Ultimate Guide to Cruelty-Free Mascara!

When it comes to finding a cruelty-free mascara, a lot of people need some help. For many people who transition to a cruelty-free beauty routine, finding a good cruelty-free mascara can be one of the hardest parts. Many of us are picky about mascara and know what we want from a formula. Some of us want length, others volume, maybe a mascara that targets the lower lashline, or something that’s water-resistant. Figuring out which cruelty-free mascaras to try? That can be a totally different story.

There are so many cruelty-free mascaras out there and that’s why I decided to create this cruelty-free mascara guide. There are so many cruelty-free mascaras out there to try. All the brands listed do make vegan mascaras but may make some non-vegan mascaras as well. Where I can I mention specific vegan formulas.

This is the most recent update of a post I originally published on March 4, 2015.

I get a lot of people asking what my favorite cruelty-free and vegan mascaras are. I have tried TONS and, to be honest, a lot of them are just so-so. There are several that I have used over and over and purchased several times. I wanted to give these special formulas their own video for those interested.

My Favorite Cruelty-Free Mascaras are:

Want to see more cruelty-free mascara options? Check out the list below!

The following brands are all cruelty-free and offer some vegan mascara formulas. While they are cruelty-free, some of these brands offer mascaras or other products that are not vegan. This list will be kept as up to date as possible but brands may change formulas, so be sure to read ingredients before purchasing. Any mascaras suggested next to the brand names are not only cruelty-free but also vegan. Brands that are 100% vegan are noted.

Cruelty-Free Mascara Brands with Vegan Mascara Options:

What is your favorite vegan and cruelty-free mascara? Leave a comment below and let me know!

Sign up for Ebates and get cash back on purchases from some of the retailers included in this post, such as Ulta, Sephora, Nordstrom, and more!

Other cruelty-free shopping guides:

The Ultimate Guide to Cruelty-Free Makeup Brushes

Editor’s Note: By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a small commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!

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  • Reply Lauren Burke Tuesday - July 2, 2019 at 2:24 pm

    Have you tried MILK’s Kush mascara? I’m curious about your optic it. 🙂

  • Reply Sarah Wednesday - March 29, 2017 at 9:07 am

    Can people give ideas for smudgeproof/waterproof mascara. I swear I have the runniest eyes.

  • Reply Emmy Wednesday - March 8, 2017 at 6:00 am

    Thank for for this! Being relatively new to cruelty free, I always get intimidated in shops trying to figure out what I can/can’t use! It’s fab to have a handy guide.

  • Reply emily Tuesday - March 7, 2017 at 6:31 pm

    The Lily Lolo is my all time favorite mascara – it’s like BTS but not as chunky and flakey, and I really love the ingredients 🙂

  • Reply Luiza Tuesday - March 7, 2017 at 1:04 pm

    My favorite is theBalm -What’s Your Type – Tall, Dark, and Handsome!

  • Reply Cassidy Monday - February 6, 2017 at 1:50 pm

    Hi, I recently went cruelty-free and am looking for a good mascara that holds its curl (I wear glasses) and isn’t too expensive. I’ve tried a few different brands since I’ve switched, but nothing has held a curl very well. I was hoping you would have some recommendations.

  • Reply Lexa Thursday - July 21, 2016 at 8:41 pm

    Lush Eyes Right mascara is a great option!

  • Reply Brittany Monday - May 23, 2016 at 3:49 pm

    Have you checked their maracuja formula? Pretty sure it’s vegan. I certainly hope so since my holy grail Glam Natural brand doesn’t seem to be in business anymore. I’m running out of brands to try that don’t dry out in a week or make my eyes burn!

  • Reply Danna Monday - October 5, 2015 at 8:00 am

    I’m a little confused about the China issue. Wet N Wild is made in China, as is ELF and Eco Tools…etc. So those products are not sold in China, thus requiring animal testing? China doesn’t require testing for products produced there, just sold there?

    • Reply Danna Monday - October 5, 2015 at 8:07 am

      Sorry, I just found the articles reference my question. Disregard.

    • Reply Tashina Combs Sunday - October 18, 2015 at 7:29 pm

      That’s correct! Animal testing is only required on items sold there, but not made there.

    • Reply Sherlocat Thursday - May 4, 2017 at 4:34 pm

      From my understanding, it’s only the cosmetic products that are sold in brick’n’mortar stores within China that require animal testing. There are some cruelty-free cosmetics companies that allow shipping to China from their online store, but do not sell their products in the physical stores in China, and therefore do not require animal testing. (That’s my understanding – please correct if I’m wrong, thanks!)

  • Reply Courtney Monday - May 18, 2015 at 12:15 pm

    I thought that the Fergie Turn Up the Volume Mascara contained beeswax. Everywhere I’ve seen the ingredients for it online say it has beeswax.

    • Reply Tashina Combs Monday - May 18, 2015 at 12:25 pm

      I just checked and it sounds like they may have changed it. It did not used to list beeswax, but now that I look other places I am seeing it listed in the ingredient lists. What a bummer! I removed it from the list. 🙂 I’ve noticed that the Wet’n’Wild vegan list in their FAQ includes items that have beeswax, but not all do. It’s a bit confusing.

      • Reply Courtney Thursday - May 21, 2015 at 2:07 pm

        Yeah I had a bit of a hard time maneuvering through their vegan list at first. I like their MegaLength Mascara (which I think is vegan in the non waterproof formula)

  • Reply Liliana Neves Thursday - April 30, 2015 at 12:09 pm

    Hello! The mascaras I use always runs easily and smudges. Could you advise me a brand that doesn´t smudges easily that I can purchase in europe? thanks

  • Reply Cyndi Rook Friday - April 10, 2015 at 9:22 am

    I’ve noticed that Too Faced Better Than Sex mascara is no longer listed among vegan products on the TF website. They do have a different mascara listed as vegan.

    • Reply Tashina Combs Friday - April 10, 2015 at 3:30 pm

      Hi Cyndi,

      This mascara actually has never been listed there, and that section has not been updated in a very long time. They currently don’t include any products released in the past couple of years on there but many are vegan. 🙂 Their customer service and PR teams both have updated lists. I hope this helps!

      • Reply Cyndi Rook Friday - April 10, 2015 at 5:35 pm

        Thanks, Tashina. I stopped buying from TF because I never saw a list other than on the FAQ, and, as you implied, it’s fairly useless.

        • Reply Tashina Combs Friday - April 10, 2015 at 5:36 pm

          You’re welcome! If you email their customer service team, they are usually really responsive and on top of things. I’ve found them to be a great resource for finding out what new products are vegan.

          • Cyndi Rook Friday - April 10, 2015 at 5:38 pm

            Great to know! Thanks.

  • Reply Miranda Larson Wednesday - March 4, 2015 at 6:53 pm

    I was just lamenting about the lack of vegan mascara options on my Instagram last week! I liked the Glam Natural sample I got a long time ago in a Vegan Cuts Beauty Box and the Lily Lolo mascara I received in last month’s Petit Vour box, but I haven’t tried the new Pacifica formula yet. I think I’ll like the applicator brush a lot more on it if nothing else!

    • Reply Tashina Combs Sunday - March 22, 2015 at 3:19 pm

      The Pacifica mascara brushes are amazing! Have you had a chance to try it yet?

  • Reply Samsam Cherie Wednesday - March 4, 2015 at 2:34 pm

    I am a hardcore loyal to Pacifica! I love, love, LOVE their Supernova mineral mascara and it is the ONLY one I have ever used since going vegan. It is also the only mascara I have ever used in my life that does not bother my eyes and stays in place from morning to night. Seriously, I sometimes have to be up at 4:30am for work and by the time I hit the shower at 9:30pm that evening, ITS STILL THERE. Just incredible!
    ~ Samantha

  • Reply Christina Wednesday - March 4, 2015 at 1:58 pm

    Do you happen to know which Too Face mascaras are vegan? Thaaank you, Tashina!


    • Reply Tashina Combs Sunday - March 22, 2015 at 3:19 pm

      I believe only the Better Than Sex mascara is vegan. 🙂

  • Reply Christine Wednesday - March 4, 2015 at 12:29 pm

    Oh man the Beauty Without Cruelty mascara was the WORST I’ve ever used. I contacted them to try and see if it was maybe a bad/old batch and never heard back. There were crumbles falling off the wand the first time I opened it!

  • Reply Mally Wednesday - March 4, 2015 at 9:24 am

    Do you know if Catrice cosmetics or it’s parent company are cruelty free? I just bought a new mascara from them.

    • Reply Tashina Combs Sunday - March 22, 2015 at 8:08 pm

      Hi Mally,

      Thanks for suggesting CATRICE! We have reached out to them and they will be added to the Pending Brands list. Please check back for updates to see where they move to on the list. This will depend on how fast I hear back from them, but they will be included in future weekly update posts about the brands list. Have a great day!

  • Reply Janciepants Wednesday - March 4, 2015 at 8:55 am

    I use the Pacifica mascara in Supernova, and I really like the volume it builds. I think they recently changed their packaging to look more like larger/standard mascaras and included a tiny % more product. The brush did not change from the older, smaller tube packaging (in case anyone wondered).

    • Reply Tashina Combs Wednesday - March 4, 2015 at 9:18 am

      I love the mascara’s from Pacifca!

  • Reply Faye Wednesday - March 4, 2015 at 8:16 am

    I really like the gosh waterproof length and build mascara, as far as I know, it’s vegan and cruelty free. It also comes with a good pricetag

    • Reply Tashina Combs Wednesday - March 4, 2015 at 9:19 am

      I’m not sure which items from Gosh are vegan. They are cruelty free and said that a lot of their products do not contain animal ingredients, but they were unable to provide me with a list of animal and animal-derived ingredients in their products.

    • Reply Sarah Wednesday - March 29, 2017 at 9:06 am

      Where do you find this? I have looked everywhere.

  • Reply zeynep Wednesday - March 4, 2015 at 7:22 am


    Is there a reason Milani is in the list but Jordana isn’t?

    • Reply Tashina Combs Wednesday - March 4, 2015 at 9:21 am

      The Jordana mascara’s all contain some ingredients that may or may not come from animals. Jordana has not yet been transparent about which of their products are vegan (though I know they are working on it). Since I cannot be sure which mascaras are vegan, I did not feel comfortable adding them to this list. 🙂

      • Reply sandra Saturday - March 7, 2015 at 11:52 am

        Jordana manufacters in China. All make up and beauty products sold in China are required by law to be tested in animals.

        As a rule of thumb: if it sells in China is not cruelty free.

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