Cruelty-Free Drugstore Brands (Updated for 2019!)
Looking for cruelty-free drugstore brands? This guide has you covered! Many Logical Harmony readers ask for help finding good drugstore products from cruelty-free brands. Many people believe that it’s hard to find cruelty-free drugstore brands, or difficult to find cruelty-free and vegan options at the drugstore. Thankfully, there are now more cruelty-free drugstore brands than ever before!
This guide includes brands that offer cruelty-free brands that can easily be found at drugstores or large chain stores such as Target, Ulta, CVS, Walgreens, Superdrug, Priceline Pharmacy, and more! It’s exciting to see these stores catching on to the fact that people want to purchase cruelty-free drugstore brands and to see them start to carry more and more cruelty-free options.
This is the most recent update of a post I originally published on January 10, 2013.
Shopping online? Sign up for Ebates and get cash back on your cruelty-free purchases from Ulta, Target, and other stores. You can use the Ebates website or the browser extension to get cash back while shopping for cruelty-free makeup at Ulta and more.
Cruelty-Free Drugstore Brands:
The following brands are all cruelty-free and have vegan options. This means that there is no animal testing anywhere in their supply chain, during production, or on the finished products.
Some of the brands on this list are owned by a parent company who tests on animals. This is noted next to the brand names. Brands that are 100% vegan are listed in bold with “100% vegan!” next to the brand name.
- Acure Organics
- Alba Botanica
- Amope
- Andalou Naturals
- Ardell
- Aubrey Organics
- Aunt Fannie’s
- Aura Cacia
- Avalon Organics
- B. Cosmetics – 100% vegan!
- Badger (W.S. Badger)
- Bare Republic (find a list of Bare Republic vegan options here)
- Barry M
- Bliss
- Body Shop, The
- Bonne Belle
- Burt’s Bees – It should be noted that they are cruelty-free, but their parent company is not.
- Cake Beauty – 100% vegan!
- Certain Dri – 100% vegan! It should be noted that they are cruelty-free, but their parent company is not.
- cocokind
- ColourPop
- Conair
- COVERGIRLÂ –Â It should be noted that they are cruelty-free, but their parent company is not.Â
- Crazy Rumors – 100% vegan!
- Crystal Body Deodorant – 100% vegan!
- DefineMe Fragrance – 100% vegan!
- Delectable – 100% vegan!
- Derma EÂ – 100% vegan!
- DermOrganic
- Desert Essence
- DeVita
- Dickinson Brands
- Dr. Bronner’s
- DUO
- ELF Cosmetics – 100% vegan!
- Eco-Dent
- EcoTools – 100% vegan!
- Emani – 100% vegan!
- EO Products/Everyone
- Every Man Jack
- Eylure
- Flower Beauty
- Gabriel Cosmetics
- Garnier –Â It should be noted that they are cruelty-free, but their parent company is not.
- Giovanni
- GOSH Cosmetics
- Hand in Hand Soap – 100% vegan!
- Hempz
- Herban Cowboy
- Heritage Store
- Hugo Naturals – 100% vegan!
- Hurraw! – 100% vegan!
- J.R. Watkins
- Jane Carter Solution – 100% vegan!
- Jason Naturals
- Jordana
- Kiss My Face
- Light Mountain Natural
- Lunette
- Michael Todd
- Milani (list of Milani vegan products)
- Mineral Fusion
- Mrs. Meyers Clean Day – It should be noted that they are cruelty-free, but their parent company is not.
- NatraCare – 100% vegan!
- Nature’s Gate – 100% vegan!
- Nourish Organic
- Now Products (Now Foods)
- NYX (find a list of NYX vegan products here) – It should be noted that they are cruelty-free, but their parent company is not.
- ORLY
- Out of Africa
- Pacifica – 100% vegan!
- Parissa
- Paul Mitchell
- Personna
- Petal Fresh
- Piggy Paint
- Piggy Polish
- Pixi Beauty (find a list of Pixi Beauty vegan options here)
- Preserve – 100% vegan!
- Profusion Cosmetics
- Pureology – It should be noted that they are cruelty-free, but their parent company is not.
- Real Techniques
- Reviva Labs
- Rosebud Perfume Co.
- S.W. Basics
- Seventh Generation – It should be noted that they are cruelty-free, but their parent company is not.
- ShiKai
- Sonia Kashuk
- Swisspers
- Tom’s of Maine – It should be noted that they are cruelty-free, but their parent company is not.
- Ulta Collection
- Vapour Organic Beauty
- Yes to
- Zoella Beauty
- ZuZu Luxe
When it comes to drugstore brands, please keep in mind that their ingredients tend to change more often than higher-end lines. Please be sure to always check the ingredients list before you buy a product. Even if it’s one you have been buying for a long time.
Even though you may skip over many of the mainstream drugstore brands, there’s no reason to feel like you are missing out on anything. L’Oreal, Revlon, Maybelline, Almay, and Rimmel all test on animals as do a lot of other drugstore brands. However, with more and more brands stepping up to offer quality items and a larger range of items, my guess is that you won’t miss these brands at all!
What are your favorite cruelty-free drugstore brands? Which drugstore beauty products do you love?
Editor’s Note: By using the affiliate links contained in this post you are helping to support Logical Harmony as we may receive a commission on purchases made (with no added cost to you). This helps keep Logical Harmony running, and we appreciate your support.
Hi Tashini! Do you have any news about Covergirl going cruelty-free? And also is Ology cruelty-free? Thank you!
This is just one product line that you are wrong on — I saw a few I question, but know for sure that Burt’s Bee is NOT cruelty free. Please do more research before you guess and put things in print.
Hi Donna,
Burt’s Bees does not test on animals and they are cruelty-free. Is there a specific area of their stance on animal testing that you have heard otherwise about? Maybe I can help to clarify.
Good Morning:) I’ve been trying to research this myself but you’re the expert! I read online that burt’s bees is now being sold in China I was curious as well
Hi Noura! They are selling through online stores in China, but not in physical stores. Since the products are shipped directly to consumers, they are able to avoid any animal testing.
It should be noted that The Body Shop is cruelty-free, but its parent company, L’OREAL is not.
Hi Lex,
The Body Shop is no longer owned by L’Oreal thankfully!
That is true, but the company that owns them now isn’t cruelty-free, is it? So the parent company note should still be included!
I haven’t been able to confirm if their new parent company is cruelty-free or not, so I don’t think it would be fair to say that they are not cruelty-free.
How about BH Cosmetics & Morphe?
Are they cruelty-free or not?
Hi! I am new to all this cruelty-free, 100% vegan thing and Im getting a bit mixed up. I understand cruelty-free means no animal testing and 100% vegan means no animal products in the well, product am I right? However, can a product be cruelty-free but non vegan? Or vice versa?
Congratulations for all your work!
They can. Cruelty-free just means no animal testing, but it could contain animal ingredients. Vegan means no animal ingredients, but vegan products can be tested on animals. So a product could be vegan and not cruelty-free, or cruelty-free and not vegan. You may want to read this post to learn more.
is seventh generation vegan and cruelty free
Hi Tashina! First of all I just want to say how thankful I am for the work you do on this website and your YouTube channel, your information is completely invaluable and I rely on it so much.
As a brit I love that Superdrug is going down the cruelty free road, but I have some doubts about them. I know that you specify when a company has brand has a non-cruelty free parent company, but Superdrug (and by extension all of Superdrug’s own brands such as B.) is owned by a company that does test on animals (Hutchison Whampoa) but you don’t specify this on your blog. Is there a reason for this, and if so what are your considerations for classifying Superdrug’s brands as being completely cruelty free? I ask because it would be easy to pop into Superdrug to get all of my basics but I also don’t want to buy from a company who has animal testing patent companies, even though we are talking about an entire shop not just a brand. Sorry if you’ve already addressed this issue!
Thanks for posting. I really wish I could feature Pacifica on my blog, since I only feature cruelty-free products, but unfortunately the do not carry foundation shades other than light or medium. It’s hard to support a brand that won’t even make a foundation shade for anyone with tan or dark skin :/
Hi, I have added Makeup Revolution (London) to the request list twice but to no avail. I also don’t see Superdrug brand which has the Leaping Bunny logo. I realise you are America based, but it would be nice to use your website .
Hi!
Both brands are on the pending list and have been for some time. When they are on the pending list it means that we have reached out (and continue to reach out) but have not yet received a response.
Are the orange texted brands all cruelty-free???
All the brands listed here are cruelty-free. 🙂