Beauty & Cosmetics, Hair Care, Lifestyle, Nail Care, Skincare

Cruelty-Free Drugstore Brands (Updated for 2019!)

Cruelty-Free Drugstore Brands

Looking for cruelty-free drugstore brands? This guide has you covered! Many Logical Harmony readers ask for help finding good drugstore products from cruelty-free brands. Many people believe that it’s hard to find cruelty-free drugstore brands, or difficult to find cruelty-free and vegan options at the drugstore. Thankfully, there are now more cruelty-free drugstore brands than ever before!

This guide includes brands that offer cruelty-free brands that can easily be found at drugstores or large chain stores such as Target, Ulta, CVS, Walgreens, Superdrug, Priceline Pharmacy, and more! It’s exciting to see these stores catching on to the fact that people want to purchase cruelty-free drugstore brands and to see them start to carry more and more cruelty-free options.

This is the most recent update of a post I originally published on January 10, 2013.

Shopping online? Sign up for Ebates and get cash back on your cruelty-free purchases from Ulta, Target, and other stores. You can use the Ebates website or the browser extension to get cash back while shopping for cruelty-free makeup at Ulta and more.

Cruelty-Free Drugstore Brands:

The following brands are all cruelty-free and have vegan options. This means that there is no animal testing anywhere in their supply chain, during production, or on the finished products.

Some of the brands on this list are owned by a parent company who tests on animals. This is noted next to the brand names. Brands that are 100% vegan are listed in bold with “100% vegan!” next to the brand name.

When it comes to drugstore brands, please keep in mind that their ingredients tend to change more often than higher-end lines. Please be sure to always check the ingredients list before you buy a product. Even if it’s one you have been buying for a long time.

Even though you may skip over many of the mainstream drugstore brands, there’s no reason to feel like you are missing out on anything. L’Oreal, Revlon, Maybelline, Almay, and Rimmel all test on animals as do a lot of other drugstore brands. However, with more and more brands stepping up to offer quality items and a larger range of items, my guess is that you won’t miss these brands at all!

What are your favorite cruelty-free drugstore brands? Which drugstore beauty products do you love?

Editor’s Note: By using the affiliate links contained in this post you are helping to support Logical Harmony as we may receive a commission on purchases made (with no added cost to you). This helps keep Logical Harmony running, and we appreciate your support.

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  • Reply Audrey Saturday - June 29, 2019 at 3:27 pm

    Hi, I am confused by Love, Planet & Beauty’s cruelty-free status? Each product says cruelty-free on the label but apparently, they are not cruelty-free? Can you explain?

    • Reply Tashina Combs Thursday - July 4, 2019 at 2:14 pm

      They have told myself and others that they do test on animals as required by law unfortunately. 🙁

      • Reply Ms.Chris Sunday - January 12, 2020 at 11:24 pm

        Hi Tasha! Thank you so much for your work!
        Help. I recall reading up on The Body Shop and finding they were sorta pioneers in being cruelty free. Am I right? And also I saw in another trail an argument over who owns them and if they test??? I’d be devastated if they are owned by the bad guys.

        • Reply Ms.Chris Sunday - January 12, 2020 at 11:26 pm

          Oops I’m sorry I wrote your beautiful name wrong Tashina.

        • Reply Tashina Combs Saturday - February 15, 2020 at 4:21 pm

          They were owned by L’Oreal for a bit, but are now owned by Natura. I haven’t been able to confirm that Natura is cruelty-free for sure.

  • Reply Kris Sunday - November 11, 2018 at 6:40 pm

    Hi Tashini! Do you have any news about Covergirl going cruelty-free? And also is Ology cruelty-free? Thank you!

  • Reply Donna E Szlosek Wednesday - August 1, 2018 at 1:09 pm

    This is just one product line that you are wrong on — I saw a few I question, but know for sure that Burt’s Bee is NOT cruelty free. Please do more research before you guess and put things in print.

    • Reply Tashina Combs Wednesday - August 1, 2018 at 1:14 pm

      Hi Donna,

      Burt’s Bees does not test on animals and they are cruelty-free. Is there a specific area of their stance on animal testing that you have heard otherwise about? Maybe I can help to clarify.

      • Reply Noura Wednesday - March 13, 2019 at 6:36 am

        Good Morning:) I’ve been trying to research this myself but you’re the expert! I read online that burt’s bees is now being sold in China I was curious as well

        • Reply Tashina Combs Sunday - March 17, 2019 at 6:38 am

          Hi Noura! They are selling through online stores in China, but not in physical stores. Since the products are shipped directly to consumers, they are able to avoid any animal testing.

  • Reply Lex Friday - October 20, 2017 at 1:59 am

    It should be noted that The Body Shop is cruelty-free, but its parent company, L’OREAL is not.

    • Reply Tashina Combs Tuesday - November 7, 2017 at 10:56 pm

      Hi Lex,

      The Body Shop is no longer owned by L’Oreal thankfully!

      • Reply Aleksandra Tuesday - July 3, 2018 at 6:34 pm

        That is true, but the company that owns them now isn’t cruelty-free, is it? So the parent company note should still be included!

        • Reply Tashina Combs Wednesday - July 4, 2018 at 2:23 pm

          I haven’t been able to confirm if their new parent company is cruelty-free or not, so I don’t think it would be fair to say that they are not cruelty-free.

  • Reply Isabel Tuesday - June 27, 2017 at 2:11 pm

    Hi! I am new to all this cruelty-free, 100% vegan thing and Im getting a bit mixed up. I understand cruelty-free means no animal testing and 100% vegan means no animal products in the well, product am I right? However, can a product be cruelty-free but non vegan? Or vice versa?
    Congratulations for all your work!

    • Reply Tashina Combs Tuesday - June 27, 2017 at 8:04 pm

      They can. Cruelty-free just means no animal testing, but it could contain animal ingredients. Vegan means no animal ingredients, but vegan products can be tested on animals. So a product could be vegan and not cruelty-free, or cruelty-free and not vegan. You may want to read this post to learn more.

  • Reply Jamie @fiveproductface Monday - April 10, 2017 at 3:58 pm

    Thanks for posting. I really wish I could feature Pacifica on my blog, since I only feature cruelty-free products, but unfortunately the do not carry foundation shades other than light or medium. It’s hard to support a brand that won’t even make a foundation shade for anyone with tan or dark skin :/

  • Reply Bettina Lapin Tuesday - December 6, 2016 at 12:32 am

    Hi, I have added Makeup Revolution (London) to the request list twice but to no avail. I also don’t see Superdrug brand which has the Leaping Bunny logo. I realise you are America based, but it would be nice to use your website .

    • Reply Tashina Combs Tuesday - December 6, 2016 at 11:39 am


      Both brands are on the pending list and have been for some time. When they are on the pending list it means that we have reached out (and continue to reach out) but have not yet received a response.

  • Reply Park Yunhee Saturday - November 26, 2016 at 7:12 am

    Are the orange texted brands all cruelty-free???

    • Reply Tashina Combs Thursday - December 1, 2016 at 10:47 pm

      All the brands listed here are cruelty-free. 🙂

  • Reply Park Yunhee Saturday - November 26, 2016 at 6:59 am

    Are the orange coloured text all cruelty-free and vegan??

  • Reply Felicia Friday - November 4, 2016 at 12:15 pm

    Hi Tashina,
    Thank you for such a helpful updated website. Besides Orly I didn’t see any all nail care brands is this the only one?

  • Reply B Sunday - September 11, 2016 at 4:58 am

    I’m desperately searching for LOW budget cruelty free and vegan haircare and skincare products (For example, Paul Mitchell is too pricey for me and so are Lush face and hair products). I’m also searching for basic things like toothpaste and deodorant but I’m really struggling. Any advice is appreciated 🙂

  • Reply Ashley Sanchez Saturday - September 10, 2016 at 11:16 am

    Hey Tashina,
    Can you tell me if Cantu Beauty is cruelty free?
    I have curly hair and I’m looking for cruelty free drug store options.

    • Reply Tashina Combs Sunday - September 11, 2016 at 1:30 pm

      Hi Ashley,

      I don’t know if they are or not, but have just reached out to them. Please check the Sunday updates to see if they end up on the list! 🙂

  • Reply Erin Friday - August 26, 2016 at 10:22 am

    Hi! So, I know that they showed up on your cruelty free brands at Sephora list, but I’ve heard some mixed things about the Rosebud Perfume Co. Are they in fact cruelty free? Thanks.

  • Reply Mel Wednesday - August 3, 2016 at 11:13 am

    Is there a chemical-free cosmetic list? I’ve tried e.l.f. products but have irritated my skin with bad red rashes and I don’t suffer from sensitive skin. Even the simple kabuki brush made me break out so bad. I looked at their site for cosmetic ingredients, for example the make up mist & set and it’s full of parabens. I really recommend EWG website for checking health concerns of products, you can also look up by ingredient. Sadly, they need a greater list of products to describe, but so far it’s been helpful

    Anyways, thank you so much for all your hard work and helping consumers make better decisions.
    New Logical Harmony fan! -MelSue:)

  • Reply Sarah Friday - July 22, 2016 at 7:14 pm

    Do you know if Covergirl and Neutrogena are vegan/cruelty free? I’ve heard a lot of mixed answers and want to make certain, thanks!

    • Reply Tashina Combs Saturday - August 20, 2016 at 2:23 pm

      Sadly, both companies test on animals. 🙁

  • Reply Cruelty-Free For Me Tuesday - March 1, 2016 at 12:13 pm

    Thank you for the info. I have become aware of animal cosmetic testing, and I’m now only supporting cruelty-free companies. I don’t deem it necessary to test cosmetics and household products on animals.

  • Reply sarah Wednesday - February 24, 2016 at 10:43 pm

    some of the Sonia Kashuk brushes are natural bristles! i think you should add that to your post to let everyone know

  • Reply Angelica Tuesday - November 10, 2015 at 10:26 am

    Hi. Wanted to ask about Almay and Rimmel. Their site says they don’t test on animals but you don’t have them on your list. So wondering what you know about them? Thanks

    • Reply Tashina Combs Sunday - November 22, 2015 at 8:54 pm

      Hi Angelica,

      Both of those brands are on the Brands to Avoid section of this list. Sadly, they both state that they do test when required by law. 🙁

  • Reply Margaret Saturday - October 31, 2015 at 11:07 am

    Hi, are H&M cosmetics vegan ?

    • Reply Tashina Combs Sunday - December 27, 2015 at 5:50 pm

      I’m not sure Margaret. I have reached out to them to try and get more information, but haven’t received a response.

  • Reply bethbr00tality Monday - September 28, 2015 at 9:53 pm

    Is Hard Candy cruelty free? I always thought they were, so I’m going to have to go back and second guess that since they’re not on here.

    • Reply Tashina Combs Sunday - October 18, 2015 at 10:47 pm

      They are on my Grey Area list as I have had a really hard time getting a clear response out of them. I have seen the response they have sent to some others and it is also really vague. I don’t consider them cruelty free, but this also doesn’t necessarily mean that they are not cruelty free either. I just find it safe to avoid any brand who is unclear about things.

  • Reply Brandi Friday - September 18, 2015 at 9:06 am

    I LOVE Andalou Naturals’ products and check their labels carefully because I would not use if they are not vegan. I noticed you don’t have “100% vegan” by their name though– what do you know that I must not know? 🙂


    • Reply Brandi Friday - September 18, 2015 at 9:10 am

      And, actually, the same for ZuZu Luxe (Gabrielle Cosmetics)– my absolute fav makeup. Little worried now what I might have missed as far as animal goes. Thanks for filling me in on what you’ve found regarding why you don’t have them marked as “100% Vegan” so I can hassle them about it to see if they’ll change it before I have to move on to another brand!


    • Reply Tashina Combs Sunday - October 18, 2015 at 11:00 pm

      Hi Brandi,

      They just didn’t identify themselves as a vegan brand. I’m not sure what ingredients are in all of their products though. I think checking their labels carefully and maybe asking them about specific would be the best thing to do. 🙂

  • Reply Dana Serfaty Tuesday - August 25, 2015 at 1:58 pm

    Hi there! I’m going to visit in the U.S on September and I was wondering which basic toiletries brand are cruelty free & vegan (soap, tooth paste etc.). I hope that’s the right place to ask 🙂 Thanks! Dana.

  • Reply Karen Johnson Thursday - August 13, 2015 at 8:29 pm

    I called Cover Girl (because they were not on PETA’s list saying yes or no) and they flat out told me on the phone that they do not test on animals and that they do not test their ingredients on animals. But I later found that they do test on animals. I was hoping that they had changed over when I made the call. It’s so confusing. I could not find anything on the NYC page so I’m glad to see ur post on them. NO NYC for me!

  • Reply Yojana Thursday - April 30, 2015 at 4:35 pm

    Jordana does use animal ingredients in their lipsticks. I happened to call them regarding their lipsticks and they said they use Carmine for their reds!!!

    • Reply Tashina Combs Friday - May 1, 2015 at 5:21 pm

      Yup, they do! That’s why they aren’t marked as being a 100% vegan line. Those with “- 100% vegan” next to them are totally free of animal ingredients. I hope this helps! 🙂

  • Reply Kris Wednesday - April 8, 2015 at 11:54 pm

    Is Carmex cruelty-free?

    • Reply Tashina Combs Monday - July 6, 2015 at 12:54 pm

      Hi Kris,

      I’m not sure, but I’ve reached out to them. Please check the Sunday update posts to see where they end up.

  • Reply Catherine Turley Friday - March 27, 2015 at 9:02 am

    you can even find cruelty-free products at the dollar store. there are lovely smelling bar soaps by venezia soapworks and all salon selective hair sprays, shampoos, etc. the one with argan oil smells fantastic! it’s time for everyone to get a conscience and elevate their moral standards.

    • Reply Tashina Combs Tuesday - July 7, 2015 at 10:59 am

      Sometimes you can, Catherine! What’s hard is that the label on the bottles is not always the actual brand name of the product, so it can be hard to verify these brands.

  • Reply Rena Schulte Friday - March 27, 2015 at 8:52 am

    Thank you for this list!! I need a cruelty free replacement for Neutrogena Ultra Gentle Daily Cleanser and moisturizer with SPF. Must be oil free. Please let me know if you have any ideas! Xo

  • Reply Deborah Elise Cantrell Monday - March 23, 2015 at 3:25 am

    Beauticontrol (a beauty line similar to avon and Mary Kay) is also cruelty free!

    • Reply Tashina Combs Tuesday - July 7, 2015 at 11:56 am

      Hi Deborah!

      I’ve reached out to them, but haven’t heard back yet. 🙂

  • Reply Icequeen81 Sunday - March 1, 2015 at 7:25 pm

    Hi Tashina, Is golden rose a brand that test on animals?

    • Reply Tashina Combs Friday - May 8, 2015 at 9:28 pm

      I’ve just reached out to them. Thanks for suggesting them!

  • Reply anna Monday - February 16, 2015 at 1:50 pm

    I’m sorry but in every country it’s illegal to sell anything that touchs the human skin to not be tested on animals. even if a label says they don’t they actually do. it may not have been that specific formula but a product similar or one of the original ones has.

    • Reply Tashina Combs Wednesday - February 18, 2015 at 6:57 pm

      It is true that, at some point, most if not all ingredients have been tested on animals. But there is no need to continue to test these ingredients on animals.

  • Reply Jocelyn Saturday - October 4, 2014 at 7:28 am

    I just discovered this blog and omg, you’re so great! <3 Here's an update about Yes To Carrots, it looks like the majority of their products are vegan now?

    • Reply Tashina Combs Wednesday - February 18, 2015 at 9:44 pm

      Thank you, Jocelyn!!! This is amazing news from Yes To!

  • Reply izzy perry Tuesday - August 19, 2014 at 9:26 pm

    This is a great list, thank you so much! it can be frustrating to find drug store products, and being in Canada, it can be even more frustrating at times as some brands aren’t sold here (yet?) but thankfully we have the internet to research and order products!!

    Thank you for all your work on this blog, it has really helped me in the last few weeks of turning my household cruelty-free (and possibly vegan in the future – baby steps)

    • Reply Tashina Combs Thursday - August 21, 2014 at 10:21 am

      I’m so happy to hear that, Izzy! Thank you for using Logical Harmony as a resource! <3

  • Reply Leigh Friday - April 11, 2014 at 8:26 pm

    Just recently visited my local Target store which supposedly carries ELF and NYX nail polish – if it was there it is removed from the shelves but there is a huge stock of Essie. Will be complaining to Target about that…

  • Reply Dawn Wednesday - September 18, 2013 at 7:24 pm

    I would just like to add that Alicia Silverstone has a line of some makeups out…you can check out her page at

  • Reply Mary Monday - July 1, 2013 at 9:46 pm

    Drew Barrymore has a new line that is cruelty free called Flower

    • Reply Tashina Tuesday - July 2, 2013 at 5:35 pm

      Thank you for reminding me to update this list, Mary! 🙂

  • Reply Barbara Thursday - June 20, 2013 at 10:59 am

    I thought Elf and Wet and Wild were made in China. Why is it fine to buy Chinese made makeup?
    That is why I don’t buy them.

    • Reply Tashina Thursday - June 20, 2013 at 11:06 am

      Hi Barbara!

      ELF and Wet’n’Wild are made in China, but they are not sold in China. The law there requires that all cosmetics/skin care/beauty products be tested on animals to be sold in that market. However, brands can manufacture items there and they do not need to be tested on animals.

      I hope this helps!

      • Reply Brianna Friday - July 1, 2016 at 9:15 pm

        i wish you had a list of WHERE the products are made – i’m like Barbara, i don’t want to buy cosmetics from China, or much anywhere else except for the USA.

  • Reply Helmi Thursday - June 20, 2013 at 9:50 am

    I thought Rimmel was cruelty-free. They have their policy against animal testing listed right on their homepage.

  • Reply Colleen Tuesday - April 9, 2013 at 5:06 pm

    When did Revlon start testing on animals? It was my understanding that they were one of the first ones to stop, along with Mary Kay.

    • Reply Tashina Friday - January 10, 2014 at 8:07 am

      Hi Colleen,

      Revlon has been testing on animals “as required by law” for several years. Mary Kay also tests on animals.

  • Reply Pisa Tuesday - April 9, 2013 at 4:54 pm

    When did Revlon start animal testing? It was my understanding that they were one of the first ones to stop years and years ago, along with Mary Kay. This is a huge bummer, I love their ColorStay foundation. Can you show me some evidence that they test?

    • Reply Tashina Friday - January 10, 2014 at 8:07 am

      Hi Pisa,

      Revlon has been testing on animals “as required by law” for several years now. Mary Kay also tests on animals. In regards to evidence, if you email the brand or ask their customer service team they will tell you that they do not test on animals unless required by law.

    • Reply Ca Sunday - March 8, 2015 at 4:58 pm

      These companies (and a couple others who I forget now) were the first to stop testing on animals…right up until they had an opportunity to sell cosmetics in China, a huge market they didn’t want to miss and one that still requires animal testing on cosmetics. So they test on animals for any product going to China.

      However, out of all of the companies that had completely stopped animals testing until the market in China opened up, Mary Kay is the only one providing money and information to one of China’s leading universities so that they can learn how to test cosmetics without using animals, and hopefully change their rules.

  • Reply heidi Wednesday - February 20, 2013 at 1:49 pm

    Sonia Kashuk(Target), and Hard Candy(walmart) too right? Oh and Nuance (Salma Hayek’s sold at CVS)

    • Reply Tashina Wednesday - February 20, 2013 at 2:33 pm

      Hi Heidi!

      I have read on other lists that those brands are cruelty free, however none of them have replied to my inquires. I only promote brands that I am positive are 100% cruelty free and have vegan options. Since I cannot be sure of this with these brands, that is why they are not included.

  • Reply Crystal Friday - February 1, 2013 at 9:42 am

    Is NYX cruelty-free? I love their stuff! I always use Physician’s Formula bronzers.

  • Reply Rachel Wednesday - January 30, 2013 at 11:30 pm

    I believe Prestige cosmetics are cruelty-free as well. They have some great new eyeshadows and liners!

    • Reply Tashina Monday - December 23, 2013 at 7:46 pm

      Hi Rachel!

      Unfortunately, I’ve been unable to get a response from Prestige about their cruelty free stance.

  • Reply Lani Maverick Wednesday - January 30, 2013 at 9:10 am

    Thank you for making this list!

  • Reply Umapuma Tuesday - January 29, 2013 at 12:58 pm

    Thanks for the helpful post! Its fun to get cheap stuff from Walgreens and know which displays I can pick from. Many indie brands are not literally AT drugstores but many of their prices are just as low if not lower, and the quality is amazing! (I’m talking to you Fyrinnae, Darling Girl, Silk Naturals and…?)

  • Reply Jessica Tuesday - January 29, 2013 at 12:26 pm

    i love ELF brushes and makeup removing wipes.

  • Reply Voodoo Blonde Tuesday - January 29, 2013 at 12:22 pm

    There are many more brands like NYX, Sleek and MUA (those two are UK brands but still..), L.A.Colors, L.A.Girl and Essence (we got that in Europe, not sure about USA). Too bad there’s not many vegan options, except homemade stuff from Etsy or local people who that that for a living or an active hobby..

    • Reply Tashina Combs Monday - May 12, 2014 at 4:25 pm

      I just wanted to update you – I received an unclear answer about their cruelty free status and was also told that no items are considered vegan. Because of this, I will not be adding Essence to my list. Only brands that are cruelty free and have vegan options (or are 100% vegan) will be added.

  • Reply Icequeen81 Tuesday - January 29, 2013 at 8:08 am

    almay? I trough they didn’t I use they deo , for this reason and also cause it is the only one that goes with my sensitive arm pits

    I like the cruelty brands you mentioned. But Wet and Wild is not really available on the island just 2 supermarket and one drugstore sell it amd not the whole collection
    only the outdated ones, forget the special collections and the mega last
    I like the idea of the mega last but they just don’t sell them here.

    physician is not available at all on the island, I got one bronzer on a give away and I glad I got it I like it very much.

    Milani : I just use the eyeliner it is pretty good don’t know about the rest of stuff

    la colors and la girl are also cruelty free right?

    • Reply Tashina Friday - January 10, 2014 at 8:06 am

      Unfortunately, Almay does test on animals. Their parent company, Revlon, also tests on animals.

      I have reached out to LA Colors and LA Girl several times and never received a response, so I am unsure about their cruelty free status.

  • Reply Morag Tuesday - January 29, 2013 at 7:22 am

    I feel sorry for you in America as it’s the opposite way around in the UK – drugstores have a range of cruelty-free make-up brands but it’s the high end companies you have to watch (essentially we have Illamasque and then the rest are the big international chains that sell in China). Hair care is drugstore tends to test and high end doesn’t.

    • Reply Icequeen81 Tuesday - January 29, 2013 at 8:16 am

      High end doesn’t test on animals? I hate the whole situation, M not in america or Europa so we don’t have much choice it is pretty frustrating want to make 100% transition cruelty free + vegan on products but it is really hard

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