Logical Harmony

Making cruelty-free beauty easy!

Cruelty-Free Brands at Target

Posted on by Tashina Combs & Last updated on 59 Comments

Cruelty-Free Brands at Target

This list of cruelty-free brands at Target will help make shopping easier for you!

One of the most common requests that I receive is asking for a list of cruelty-free brands that are available at major chains like Target. With so many locations, Target is a chain that is easily accessible to a lot of people. You can order from them online and have it shipped to your home, or brought to you through a delivery service. Target also carries cruelty-free brands at a variety of price points too. Because they carry such a huge variety of products, this cruelty-free list is also able to extend beyond the beauty section of the store. It covers makeup, skincare, haircare, and even household products too.

This list of cruelty-free brands at Target can help consumers make better choices when shopping here. Because Target carries such a large variety of items, this list extends beyond beauty products. It also includes cruelty-free brands that sell household items, such as cruelty-free cleaning supplies.

Best selling cruelty-free products at Target:

Note: By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!

This is the most recent update of a post I originally published on November 5, 2014. It was last updated on April 29, 2020.

All of the brands listed here are the cruelty-free brands at Target. They are free of animal testing and they all also have vegan options. Just as with the Cruelty-Free Brand List, it is noted next to a brand if they are cruelty-free but are owned by a company that tests on animals. It is also noted if they are not just cruelty-free, but are also a 100% vegan brand.

The Cruelty-Free Brands at Target are:

Cruelty-Free Cleaning Products at Target:

The following brands make household products, such as cleaners, essential oils, hand sanitizer, and multi-use soaps.

Unfortunately, Target also carries a lot of brands that are not cruelty-free. Some of these brands even claim to be cruelty-free on product pages on the Target website. Some examples of this are L’Oreal, Aveeno, Aussie, Batiste, Herbal Essences, Maui Moisture, OGX, Simple, Sally Hansen, Wet n Wild, Physicians Formula, and Love Beauty and Planet. Sadly, Target’s own house line Up & Up is not cruelty-free either.

Best selling cruelty-free products at Target:

Note: By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!

Reader Interactions

Comments

    • Tashina Combs says

      I agree that it’s great when stores try to help educate their customers, but it’s also frustrating because it’s often not accurate. Sephora and other stores do this too and so many brands that aren’t cruelty-free get labeled as cruelty-free. It’s just because the brand claims to be. There are no checks and nothing done to ensure it’s accurate. So it’s a great step, but I wish they were more strict.

      Reply

  3. Maggilynn says

    Hey Tashina,
    I have a few products from Shea Moisture, the label and their website say they’re cruelty free. I read the ingredients before purchasing anything and many of the products appear to be vegan. I saw a post in the comments asking about the brand in 2015, your response states that you did reach out to them and they were added to the pending list. Did you ever hear back from them? Getting ready to go Lush and Target today to stock up on some items. I will be avoiding the brand today since I don’t see it on here, but would like to know the status. Thanks so much for all your hard work and research!

    Reply

  6. Heather F. says

    Hey, Tashina! I was digging through the post-Black Friday disaster area that is my local Target, trying to find some CF exfoliating facial wipes: Pacifica, Nip + Fab, or Alba, for example, but NOTHING was in stock. My mom apparently went there for something else later on, and brought me a package of the Target Up & Up brand cucumber exfoliating wipes. I was, of course, concerned that they weren’t CF, but I wasn’t going to say anything to my mom since she was so nice to pick them up for me. I noticed on the back of the package that they claim to not test on animals, but there was no certification. I did drop the company an email, and they confirmed that the Up & Up brands are not tested on animals, but…

    Any ideas, here? Thanks!

    Reply

    • Tashina Combs says

      Hi Heather,

      I haven’t been able to receive clear enough confirmation from them. With a lot of store brands, they are private labeled products. So they are just re-branded products that other brands make. I think this makes it especially tricky because most store brands aren’t making the products themselves.

      Reply

      • Robin L Barr says

        Exactly. I have a cruelty free app on my cell and check everything. I believe the Up & Up dryer sheets came up CF, but most other UP & Up products come up ‘CF status unknown’. I know that means this has been private labeled, but I don’t take a chance. Not worth it with so many options available. No one seems to have mentioned this but the cleaning product Bar Keepers Friend (like Comet, Ajax) is CF, so glad because it just happens to be my favorite cleaner. Available almost everywhere.

        Reply

    • Tashina Combs says

      I haven’t been able to receive clear enough confirmation from them. With a lot of store brands, they are private labeled products. So they are just re-branded products that other brands make. I think this makes it especially tricky because most store brands aren’t making the products themselves.

      Reply

  8. Vicky Phelan says

    Hi can u tell me why Stella McCartney are not cruelty free, ive read so many different things and am in the middle of discussion on a vegan page. I presume the fact that P&G make them is one reason although I see u include Toms of Maine on yr.
    Love all the info u give thanks!
    Vicky

    Reply

  11. Chris says

    I’m currently transitioning all my household goods to cruelty free. The problem I’m having is finding a face wash and face lotion I love. Every other product I’ve changed I like, but can’t seem to find a good one for my face without spending a fortune trying things out, may I ask what face wash and face lotion you use? Thanks!

    Reply

  14. KMC says

    Thank you so much for doing all this research and creating a detailed list of trustworthy and untrustworthy companies. Just to clarify, do you consider companies that use honey or beeswax not vegan? Thanks!

    Reply

  16. Melissa says

    When I was browsing recently I realized that some of the Sonia Kashuk brushes are not cruelty free (aka are “natural hair”). Just wanted to make others aware as I almost bought a lip brush thinking it was synthetic when it was not. Thanks so much for all of your hard work; it is very appreciated & my #1 resource!
    P.S. Another great brand that was just picked up in some target stores in Spring 2014 is Oyin Handmade. It’s a family-run hair/skin line that is cruelty free w/ some vegan options (as other products contain honey). They are a recent discovery of mine when researching healthier deodorant options & not yet @ my local target – I ordered from their website – but wanted to let you know about them as I’ve been very pleased w/ their products, service, etc. if you’d like to check them out their site is http://www.oyinhandmade.com

    Reply

    • Tashina Combs says

      Hi Melissa,

      Thanks for letting me know about Oyin Handmade! I just reached out to them. And that is a great point about the Sonia Kashuk brushes. I hope that one day all of their brushes will be synthetic.

      Reply

  20. Nina says

    Now if only they weren’t made in China where we have no way of knowing if the workers get a fair wage for those inexpensive products (not that I am ungrateful to you, thanks for the list!). Just on my mind having purchased elf for the first time and wondering about the mica controversy etc. Awareness is an amazing thing.

    Reply

  21. Mits says

    i also like Seah moisture, esp it’s curl cream and eczema cream. I know it’s not tested on animals and also assuming vegan…as I read through ingredient label.

    Reply

    • Tashina Combs says

      Thanks for suggesting this brand! I haven’t looked into them before, which is why they don’t appear on the list. I’ve just sent them an inquiry and have added them to the pending brands list. Please check back in the future to see what list they are on. This will depend on how fast I hear back from them.

      Reply

  27. Emily says

    They also carry Alba Botanica, Avalon Organics, Giovanni, The Honest Company, Jason Naturals, Kiss My Face, Mineral Fusion, Nourish Organic, Own, Paul Mitchell, Shea Moisture and Weleda! 🙂

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.