Beauty & Cosmetics, Hair Care, Lifestyle, Nail Care, Skincare

Cruelty-Free Brands at Target

Cruelty-Free Brands at Target
Are there cruelty-free brands at Target? One of the most common requests that I receive is asking for a list of cruelty-free brands that are available at major chains like Target. With so many locations, Target is a chain that is easily accessible to a lot of people. They also carry cruelty-free brands at a variety of price points too. Because they carry such a huge variety of products, this cruelty-free list is also able to extend beyond the beauty section of the store.

This list of cruelty-free brands at Target can help consumers make better choices when shopping here. Because Target carries such a large variety of items, this list extends beyond beauty products. It also includes cruelty-free brands that sell household items, such as cruelty-free cleaning supplies.

This is the most recent update of a post I originally published on November 5, 2014.

All of the brands listed here are the cruelty-free brands at Target. They are free of animal testing and they all also have vegan options. Just as with the Cruelty-Free Brand List, it is noted next to a brand if they are cruelty-free but are owned by a company that tests on animals. It is also noted if they are not just cruelty-free, but are also a 100% vegan brand.

Want to take this list with you? Scroll down to get a printable PDF and a mobile-friendly version!

The Cruelty-Free Brands at Target are:

What are your favorite cruelty-free brands at Target?

Cruelty-Free Brands Available at Target
Editor’s Note: This post contains affiliate links. By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a small commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!
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  • Reply Ash Monday - July 29, 2019 at 12:19 pm

    Target is has added search filters to their online store, including “cruelty free” claims. They have OGX listed as cruelty free.

    I think it is so awesome that Target is trying to educate consumers, and make it easier for people to search their site, but I’m now I’m confused about OGX’s status.

    • Reply Tashina Combs Monday - July 29, 2019 at 12:23 pm

      I agree that it’s great when stores try to help educate their customers, but it’s also frustrating because it’s often not accurate. Sephora and other stores do this too and so many brands that aren’t cruelty-free get labeled as cruelty-free. It’s just because the brand claims to be. There are no checks and nothing done to ensure it’s accurate. So it’s a great step, but I wish they were more strict.

  • Reply Erin Sunday - July 9, 2017 at 2:52 pm

    I just wanted to chime in and thank you all for all this information! I had no idea…

  • Reply Rae Tuesday - February 7, 2017 at 5:33 pm

    Thanks Tashina! This is super helpful!

  • Reply Lisa Wiater Sunday - January 8, 2017 at 3:44 pm

    Hi. I have seen some places that sonia kashyk is not a vegan brand but it is on your list as vgan & cruelty free. Any thoughts?

    • Reply Tashina Combs Thursday - January 26, 2017 at 11:18 am

      Hi Lisa!

      On my list, Sonia Kashuk is only listed as cruelty-free with vegan options. They are not a vegan brand but do make some vegan products. I hope this helps!

  • Reply Heather F. Thursday - December 1, 2016 at 6:06 pm

    Hey, Tashina! I was digging through the post-Black Friday disaster area that is my local Target, trying to find some CF exfoliating facial wipes: Pacifica, Nip + Fab, or Alba, for example, but NOTHING was in stock. My mom apparently went there for something else later on, and brought me a package of the Target Up & Up brand cucumber exfoliating wipes. I was, of course, concerned that they weren’t CF, but I wasn’t going to say anything to my mom since she was so nice to pick them up for me. I noticed on the back of the package that they claim to not test on animals, but there was no certification. I did drop the company an email, and they confirmed that the Up & Up brands are not tested on animals, but…

    Any ideas, here? Thanks!

    • Reply Tashina Combs Sunday - February 5, 2017 at 2:46 pm

      Hi Heather,

      I haven’t been able to receive clear enough confirmation from them. With a lot of store brands, they are private labeled products. So they are just re-branded products that other brands make. I think this makes it especially tricky because most store brands aren’t making the products themselves.

      • Reply Robin L Barr Friday - November 23, 2018 at 7:04 pm

        Exactly. I have a cruelty free app on my cell and check everything. I believe the Up & Up dryer sheets came up CF, but most other UP & Up products come up ‘CF status unknown’. I know that means this has been private labeled, but I don’t take a chance. Not worth it with so many options available. No one seems to have mentioned this but the cleaning product Bar Keepers Friend (like Comet, Ajax) is CF, so glad because it just happens to be my favorite cleaner. Available almost everywhere.

  • Reply Kelly Sunday - November 27, 2016 at 10:04 am

    Hi! Do you know if Target’s private labels such as up & up are cruelty-free?

    • Reply Tashina Combs Sunday - February 5, 2017 at 2:46 pm

      I haven’t been able to receive clear enough confirmation from them. With a lot of store brands, they are private labeled products. So they are just re-branded products that other brands make. I think this makes it especially tricky because most store brands aren’t making the products themselves.

    • Reply Angel Y. Wednesday - May 15, 2019 at 4:24 pm

      Hi, I spoke to a Target Beauty Concierge and they stated that the up&up brand is not vegan nor cruelty free, sadly.

  • Reply Vicky Phelan Friday - November 4, 2016 at 8:04 am

    Hi can u tell me why Stella McCartney are not cruelty free, ive read so many different things and am in the middle of discussion on a vegan page. I presume the fact that P&G make them is one reason although I see u include Toms of Maine on yr.
    Love all the info u give thanks!

    • Reply Tashina Combs Friday - November 4, 2016 at 8:08 am

      Hi Vicky,

      It’s because the brand states that they do test on animals when required by law. 🙁

  • Reply Elle Tuesday - January 5, 2016 at 7:47 pm

    Are there any cruelty free and/or vegan brands at Walmart or Walgreens?

  • Reply tina max Tuesday - June 30, 2015 at 11:48 am

    Is Paul Mitchell still animal friendly? I didn’t see the bunny but that doesn’t always mean much.

    • Reply Tashina Combs Monday - July 27, 2015 at 3:52 pm

      They are! 🙂

    • Reply Alexandra Wednesday - March 16, 2016 at 12:16 pm

      I looked into this awhile ago and long story short, they’ve always been cruelty free. 🙂

  • Reply Chris Wednesday - March 4, 2015 at 2:28 pm

    I’m currently transitioning all my household goods to cruelty free. The problem I’m having is finding a face wash and face lotion I love. Every other product I’ve changed I like, but can’t seem to find a good one for my face without spending a fortune trying things out, may I ask what face wash and face lotion you use? Thanks!

    • Reply Tashina Combs Sunday - March 22, 2015 at 7:59 pm

      Hi Chris,

      I would suggest checking out Pacifica! They have a lot of great options (and will be coming out with more very soon)!

    • Reply Allison Jane Saturday - June 20, 2015 at 5:56 pm

      Alba Botanica Acne Dotal face scrub is amazing and keeps me breakout free! Coconut oil also makes for an amazing makeup remover and moosturizer. It soaks in without any oily residue and I have not had many breakouts since! I like to add a couple drops of grapefruit essential oil for a little boost

    • Reply diana Monday - July 11, 2016 at 1:08 pm

      Try acure you can buy at Target $10.00

  • Reply Wendy Wednesday - February 25, 2015 at 8:29 pm

    I thought Carol’s Daughter was cruelty free. What can you tell us about them?

    • Reply Tashina Combs Saturday - June 20, 2015 at 6:52 pm

      Hi Wendy,

      I’ve reached out to them but haven’t heard back yet. Check the weekly updates to see where they end up. 🙂

  • Reply Zoe Thursday - February 19, 2015 at 11:13 pm

    Hey! Some Target stores sell Nourish Organic products, which is great! They also sell it through their online store

    • Reply Tashina Combs Tuesday - February 24, 2015 at 9:39 am

      That’s awesome to hear! I just added them to list this. 🙂

  • Reply KMC Wednesday - February 4, 2015 at 2:30 pm

    Thank you so much for doing all this research and creating a detailed list of trustworthy and untrustworthy companies. Just to clarify, do you consider companies that use honey or beeswax not vegan? Thanks!

    • Reply Tashina Combs Wednesday - February 18, 2015 at 7:11 pm

      Hi KMC,

      I do not consider any animal ingredients to be vegan. 🙂

  • Reply jessica Felix Friday - January 23, 2015 at 10:51 pm

    Such an amazing list! thank you so much for helping clueless people like myself who recently have gone cruelty-free and are also on a budget

    • Reply Tashina Combs Wednesday - February 18, 2015 at 10:32 pm

      I’m so glad that you find this list helpful! 🙂

  • Reply Melissa Wednesday - January 7, 2015 at 10:48 am

    When I was browsing recently I realized that some of the Sonia Kashuk brushes are not cruelty free (aka are “natural hair”). Just wanted to make others aware as I almost bought a lip brush thinking it was synthetic when it was not. Thanks so much for all of your hard work; it is very appreciated & my #1 resource!
    P.S. Another great brand that was just picked up in some target stores in Spring 2014 is Oyin Handmade. It’s a family-run hair/skin line that is cruelty free w/ some vegan options (as other products contain honey). They are a recent discovery of mine when researching healthier deodorant options & not yet @ my local target – I ordered from their website – but wanted to let you know about them as I’ve been very pleased w/ their products, service, etc. if you’d like to check them out their site is

    • Reply Tashina Combs Friday - April 10, 2015 at 6:29 pm

      Hi Melissa,

      Thanks for letting me know about Oyin Handmade! I just reached out to them. And that is a great point about the Sonia Kashuk brushes. I hope that one day all of their brushes will be synthetic.

  • Reply JenniferC (@jennc2112) Monday - January 5, 2015 at 9:28 pm

    They recently started selling Acure which I love! They have Alba also.

    • Reply Tashina Combs Thursday - January 8, 2015 at 12:45 pm

      It seems like everyones Target carries better brands than mine! I’m jealous! I’ll add these to the list.

      • Reply Allison Saturday - June 20, 2015 at 5:59 pm

        ECO tools makeup brushes are all synthetic and cruelty free! They are amazing and I won’t purchase any other brand 🙂 majority of their packaging is recycled AND recyclable too!

      • Reply Amy Sunday - September 11, 2016 at 6:41 pm

        So is it official that Method is no longer cruelty free/vegan? I keep hearing conflicting stories.

        • Reply Tashina Combs Sunday - September 11, 2016 at 10:06 pm

          In my opinion, they are no longer cruelty-free. You can read more about that in this post.

  • Reply Megan Monday - January 5, 2015 at 7:19 pm

    I thought the Boots line was cruelty free too. At least I hope!

    • Reply Tashina Combs Sunday - March 22, 2015 at 3:38 pm

      Hi Megan,

      Boots is currently on the Pending Brands section of the Cruelty Free & Vegan Brand List. This means that we have reached out, but have not yet heard back from them. Hopefully we do soon!

  • Reply yvette Monday - January 5, 2015 at 3:26 pm

    I LOVE Mineral Fusion mascara!!! 😉

  • Reply Nina Sunday - January 4, 2015 at 6:41 am

    Now if only they weren’t made in China where we have no way of knowing if the workers get a fair wage for those inexpensive products (not that I am ungrateful to you, thanks for the list!). Just on my mind having purchased elf for the first time and wondering about the mica controversy etc. Awareness is an amazing thing.

  • Reply Mits Sunday - January 4, 2015 at 2:32 am

    i also like Seah moisture, esp it’s curl cream and eczema cream. I know it’s not tested on animals and also assuming vegan…as I read through ingredient label.

    • Reply Tashina Combs Sunday - January 4, 2015 at 12:15 pm

      Thanks for suggesting this brand! I haven’t looked into them before, which is why they don’t appear on the list. I’ve just sent them an inquiry and have added them to the pending brands list. Please check back in the future to see what list they are on. This will depend on how fast I hear back from them.

  • Reply Marcy Monday - November 10, 2014 at 1:58 pm

    Great list, but you left off S.W. Basics. They just launched on Target online 🙂

    • Reply Tashina Combs Thursday - January 8, 2015 at 12:46 pm

      I didn’t know that. How amazing! I’m adding them to the list now.

  • Reply Leslie Durso (@LeslieDurso) Saturday - November 8, 2014 at 9:29 am

    Soapbox Soaps are also 100% vegan and cruelty free.

  • Reply Kimberly Fontaine Thursday - November 6, 2014 at 10:45 am

    Thanks for the list! I have also seen Alba and Jason at a number of Target locations.

    • Reply Tashina Combs Tuesday - February 24, 2015 at 9:38 am

      Really? I’m so jealous! I wish the Targets near me carried them! I just added them to this list. 🙂

  • Reply Samsam Cherie Thursday - November 6, 2014 at 7:13 am

    I love/live/work at Target and I’ve definitely loved discovering their vegan brands. I love Pacifica but opt for NYX when I can’t afford the higher-priced Pacifica cosmetics 😉
    ~ Samantha

  • Reply jesse.anne.o Wednesday - November 5, 2014 at 10:33 pm

    I didn’t realize until just recently that Target had e.l.f. stuff. I picked up a bunch of stuff but my favorite is their precision liquid liner. Love it.

  • Reply Emily Wednesday - November 5, 2014 at 5:43 pm

    They also carry Alba Botanica, Avalon Organics, Giovanni, The Honest Company, Jason Naturals, Kiss My Face, Mineral Fusion, Nourish Organic, Own, Paul Mitchell, Shea Moisture and Weleda! 🙂

    • Reply Tashina Combs Friday - May 1, 2015 at 5:36 pm

      Wow. It sounds like your Target has a WAY better selection than the ones in my area. Thanks for the suggestions, Emily!

  • Reply Caitlin Wednesday - November 5, 2014 at 3:09 pm

    How about Kiss My Face products?

    • Reply Tashina Combs Friday - May 1, 2015 at 5:35 pm

      Thanks for suggesting them, Caitlin! I didn’t know they were sold at Target. I’ve added them to this list now. 🙂

  • Reply Monica Wednesday - November 5, 2014 at 4:47 am

    Physician’s Formula too!

    • Reply Tashina Combs Sunday - March 22, 2015 at 3:52 pm

      I don’t know how I missed them. Thanks, Monica!

    • Reply Erin Sunday - July 9, 2017 at 2:55 pm

      Their black liquid liner is the best!!

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