Cruelty-Free Brands at Target

Cruelty-Free Brands at Target

This list of cruelty-free brands at Target will help make shopping easier for you!

One of the most common requests that I receive is asking for a list of cruelty-free brands that are available at major chains like Target. With so many locations, Target is a chain that is easily accessible to a lot of people. You can order from them online and have it shipped to your home, or brought to you through a delivery service. Target also carries cruelty-free brands at a variety of price points too. Because they carry such a huge variety of products, this cruelty-free list is also able to extend beyond the beauty section of the store. It covers makeup, skincare, haircare, and even household products too.

This list of cruelty-free brands at Target can help consumers make better choices when shopping here. Because Target carries such a large variety of items, this list extends beyond beauty products. It also includes cruelty-free brands that sell household items, such as cruelty-free cleaning supplies.

Best selling cruelty-free products at Target:

Note: By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!

This is the most recent update of a post I originally published on November 5, 2014. It was last updated on April 29, 2020.

All of the brands listed here are the cruelty-free brands at Target. They are free of animal testing and they all also have vegan options. Just as with the Cruelty-Free Brand List, it is noted next to a brand if they are cruelty-free but are owned by a company that tests on animals. It is also noted if they are not just cruelty-free, but are also a 100% vegan brand.

Cruelty-Free Brands at Target:

To make this list easier to shop, and as requested by readers, I have split it up into categories by product type. Some brands may appear in multiple categories. For example, many brands that make skincare also make hair products too. Hopefully this helps make your cruelty-free shopping at Target easier!

Cruelty-Free Cleaning Products at Target:

Cruelty-Free Dental Products at Target:

Cruelty-Free Deodorant & Anti-Perspirant at Target:

Cruelty-Free Hair Products at Target:

Cruelty-Free Makeup at Target:

Cruelty-Free Nail Polish & Nail Care at Target:

Cruelty-Free Perfume & Fragrance at Target:

Cruelty-Free Period Products at Target:

Cruelty-Free Skincare & Body at Target:

Cruelty-Free Cleaning Products at Target:

The following brands make household products, such as cleaners, essential oils, hand sanitizer, and multi-use soaps.

Unfortunately, Target also carries a lot of brands that are not cruelty-free. Some of these brands even claim to be cruelty-free on product pages on the Target website. Some examples of this are L’Oreal, Aveeno, Aussie, Batiste, Herbal Essences, Maui Moisture, OGX, Simple, Sally Hansen, Wet n Wild, Physicians Formula, and Love Beauty and Planet. Sadly, Target’s own house line Up & Up is not cruelty-free either.

Best selling cruelty-free products at Target:

Note: By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!

(59) Comments

  1. Target is has added search filters to their online store, including “cruelty free” claims. They have OGX listed as cruelty free.

    https://www.target.com/p/ogx-moroccan-argan-oil-shampoo-25-4-fl-oz/-/A-14566909?preselect=13926267#lnk=sametab

    I think it is so awesome that Target is trying to educate consumers, and make it easier for people to search their site, but I’m now I’m confused about OGX’s status.

    1. I agree that it’s great when stores try to help educate their customers, but it’s also frustrating because it’s often not accurate. Sephora and other stores do this too and so many brands that aren’t cruelty-free get labeled as cruelty-free. It’s just because the brand claims to be. There are no checks and nothing done to ensure it’s accurate. So it’s a great step, but I wish they were more strict.

  2. I just wanted to chime in and thank you all for all this information! I had no idea…

  3. Hey Tashina,
    I have a few products from Shea Moisture, the label and their website say they’re cruelty free. I read the ingredients before purchasing anything and many of the products appear to be vegan. I saw a post in the comments asking about the brand in 2015, your response states that you did reach out to them and they were added to the pending list. Did you ever hear back from them? Getting ready to go Lush and Target today to stock up on some items. I will be avoiding the brand today since I don’t see it on here, but would like to know the status. Thanks so much for all your hard work and research!

  4. Thanks Tashina! This is super helpful!

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