Cruelty-Free Brands at Target

This list of cruelty-free brands at Target will help make shopping easier for you!

One of the most common requests that I receive is asking for a list of cruelty-free brands that are available at major chains like Target. With so many locations, Target is a chain that is easily accessible to a lot of people. You can order from them online and have it shipped to your home, or brought to you through a delivery service. Target also carries cruelty-free brands at a variety of price points too. Because they carry such a huge variety of products, this cruelty-free list is also able to extend beyond the beauty section of the store. It covers makeup, skincare, haircare, and even household products too.

This list of cruelty-free brands at Target can help consumers make better choices when shopping here. Because Target carries such a large variety of items, this list extends beyond beauty products. It also includes cruelty-free brands that sell household items, such as cruelty-free cleaning supplies.

Best selling cruelty-free products at Target:

This is the most recent update of a post I originally published on November 5, 2014. It was last updated on April 29, 2020.

All of the brands listed here are the cruelty-free brands at Target. They are free of animal testing and they all also have vegan options. Just as with the Cruelty-Free Brand List, it is noted next to a brand if they are cruelty-free but are owned by a company that tests on animals. It is also noted if they are not just cruelty-free, but are also a 100% vegan brand.

Cruelty-Free Brands at Target:

To make this list easier to shop, and as requested by readers, I have split it up into categories by product type. Some brands may appear in multiple categories. For example, many brands that make skincare also make hair products too. Hopefully this helps make your cruelty-free shopping at Target easier!

Cruelty-Free Cleaning Products at Target:

• Aunt Fannie’s
• Biokleen – 100% vegan
• Dr. Bronner’s
• ECOS
• J.R. Watkins
• Mrs. Meyers Clean Day – It should be noted that they are cruelty-free, but their parent company is not.
• Puracy – 100% vegan
• Seventh Generation – It should be noted that they are cruelty-free, but their parent company is not.

Cruelty-Free Dental Products at Target:

• Burt’s Bees – It should be noted that they are cruelty-free, but their parent company is not.
• Dr. Bronner’s
• Hello Products – 100% vegan It should be noted that they are cruelty-free, but their parent company is not.
• JASON
• Schmidt’s Naturals – 100% vegan It should be noted that they are cruelty-free, but their parent company is not.
• TheraBreath
• Tom’s of Maine – It should be noted that they are cruelty-free, but their parent company is not.

Cruelty-Free Deodorant & Anti-Perspirant at Target:

• Certain Dri – 100% vegan It should be noted that they are cruelty-free, but their parent company is not.
• Every Man Jack
• Raw Sugar Living
• Schmidt’s Naturals – 100% vegan It should be noted that they are cruelty-free, but their parent company is not.
• Tom’s of Maine – It should be noted that they are cruelty-free, but their parent company is not.

Cruelty-Free Hair Products at Target:

• Acure – 100% vegan
• Alba Botanica
• Conair
• Derma E – 100% vegan
• DevaCurl – It should be noted that they are cruelty-free, but their parent company is not.
• Earth Science
• Garnier – It should be noted that they are cruelty-free, but their parent company is not.
• JASON
• Pacifica – 100% vegan
• Paul Mitchell
• Puracy – 100% vegan
• Pureology – 100% vegan It should be noted that they are cruelty-free, but their parent company is not.
• Raw Sugar Living
• TRESemmé – It should be noted that they are cruelty-free, but their parent company is not.
• Yes to

Cruelty-Free Makeup at Target:

• Ardell
• Beauty Bakerie (find a list of Beauty Bakerie vegan products here)
• COVERGIRL – It should be noted that they are cruelty-free, but their parent company is not.
• EcoTools
• ELF Cosmetics – 100% vegan
• Eylure
• Gabriel Cosmetics
• Gerard Cosmetics
• Makeup Revolution
• Mented Cosmetics – 100% vegan
• Milani (find a list of Milani vegan products here)
• Mineral Fusion
• NYX (find a list of NYX vegan products here) – It should be noted that they are cruelty-free, but their parent company is not.
• Pacifica – 100% vegan
• Pixi Beauty (find a list of Pixi Beauty vegan products here)
• Real Techniques
• Sonia Kashuk
• W3LL People
• ZuZu Luxe

Cruelty-Free Nail Polish & Nail Care at Target:

• Ella + Mila
• ORLY
• Piggy Paint

Cruelty-Free Perfume & Fragrance at Target:

• Good Chemistry – 100% vegan

Cruelty-Free Period Products at Target:

• Cora
• Honey Pot Co, The
• Seventh Generation – It should be noted that they are cruelty-free, but their parent company is not.

Cruelty-Free Skincare & Body at Target:

• Acure – 100% vegan
• Alba Botanica
• Amope
• Andalou Naturals
• Aura Cacia
• Babo Botanicals
• Bare Republic (find a list of Bare Republic vegan products here)
• Bliss
• Burt’s Bees – It should be noted that they are cruelty-free, but their parent company is not.
• BYBI Beauty – 100% vegan
• cocokind
• Derma E – 100% vegan
• Dr. Bronner’s
• EcoTools
• ELF Cosmetics – 100% vegan
• EOS (Evolution of Smooth)
• Everyone – 100% vegan
• Every Man Jack
• Garnier – It should be noted that they are cruelty-free, but their parent company is not.
• Heritage Store
• JASON
• Makeup Revolution
• Meow Meow Tweet – 100% vegan
• Nourish Organic
• Pacifica – 100% vegan
• Pixi Beauty (find a list of Pixi Beauty vegan products here)
• Puracy – 100% vegan
• Raw Sugar Living
• Vanity Planet
• Versed – 100% vegan
• Yes to

Cruelty-Free Cleaning Products at Target:

The following brands make household products, such as cleaners, essential oils, hand sanitizer, and multi-use soaps.

• Aunt Fannie’s
• Aura Cacia
• Dr. Bronner’s
• ECOS
• Everyone
• J.R. Watkins
• Mrs. Meyers – It should be noted that they are cruelty-free, but their parent company is not.
• Puracy – 100% vegan
• Seventh Generation – It should be noted that they are cruelty-free, but their parent company is not.

Unfortunately, Target also carries a lot of brands that are not cruelty-free. Some of these brands even claim to be cruelty-free on product pages on the Target website. Some examples of this are L’Oreal, Aveeno, Aussie, Batiste, Herbal Essences, Maui Moisture, OGX, Simple, Sally Hansen, Wet n Wild, Physicians Formula, and Love Beauty and Planet. Sadly, Target’s own house line Up & Up is not cruelty-free either.

Best selling cruelty-free products at Target: