Are there cruelty-free brands at Target? One of the most common requests that I receive is asking for a list of cruelty-free brands that are available at major chains like Target. With so many locations, Target is a chain that is easily accessible to a lot of people. They also carry cruelty-free brands at a variety of price points too. Because they carry such a huge variety of products, this cruelty-free list is also able to extend beyond the beauty section of the store.
This list of cruelty-free brands at Target can help consumers make better choices when shopping here. Because Target carries such a large variety of items, this list extends beyond beauty products. It also includes cruelty-free brands that sell household items, such as cruelty-free cleaning supplies.
This is the most recent update of a post I originally published on November 5, 2014.
All of the brands listed here are the cruelty-free brands at Target. They are free of animal testing and they all also have vegan options. Just as with the Cruelty-Free Brand List, it is noted next to a brand if they are cruelty-free but are owned by a company that tests on animals. It is also noted if they are not just cruelty-free, but are also a 100% vegan brand.
Want to take this list with you? Scroll down to get a printable PDF and a mobile-friendly version!
The Cruelty-Free Brands at Target are:
- Acure Organics
- Alba Botanica
- Amope
- Andalou Naturals
- Ardell
- Aunt Fannie’s
- Aura Cacia
- Avalon Organics
- Bare Republic (find a list of Bare Republic vegan products here)
- Bonne Belle
- Certain Dri – 100% vegan! It should be noted that they are cruelty-free, but their parent company is not.
- Conair
- COVERGIRL – It should be noted that they are cruelty-free, but their parent company is not.
- DermOrganic – 100% vegan!
- Dr. Bronner’s
- EcoTools
- ELF Cosmetics – 100% vegan!
- Emani
- EO Products/Everyone
- Eylure
- Every Man Jack
- Gabriel Cosmetics
- Giovanni
- Hello Products – It should be noted that they are cruelty-free, but their parent company is not.
- Honeybee Gardens
- J.R. Watkins
- Jane Carter Solution – 100% vegan!
- Jason Naturals
- Kiss My Face
- Lunette
- Milani (find a list of Milani vegan products here)
- Mineral Fusion
- Mrs. Meyers – It should be noted that they are cruelty-free, but their parent company is not.
- Nature’s Gate
- Nourish Organic
- NYX (find a list of NYX vegan products here) – It should be noted that they are cruelty-free, but their parent company is not.
- ORLY
- Pacifica – 100% vegan!
- Paul Mitchell
- Physician’s Formula
- Piggy Paint
- Piggy Polish
- Pixi Beauty (find a list of Pixi Beauty vegan products here)
- Profusion Cosmetics
- Pureology – It should be noted that they are cruelty-free, but their parent company is not.
- Real Techniques
- S.W. Basics
- Seventh Generation – It should be noted that they are cruelty-free, but their parent company is not.
- Sonia Kashuk
- SOPHi by Piggy Paint
- Tom’s of Maine – It should be noted that they are cruelty-free, but their parent company is not.
- Vapour Organic Beauty
- Yes to
- ZuZu Luxe
What are your favorite cruelty-free brands at Target?
58 Comments
Target is has added search filters to their online store, including “cruelty free” claims. They have OGX listed as cruelty free.
https://www.target.com/p/ogx-moroccan-argan-oil-shampoo-25-4-fl-oz/-/A-14566909?preselect=13926267#lnk=sametab
I think it is so awesome that Target is trying to educate consumers, and make it easier for people to search their site, but I’m now I’m confused about OGX’s status.
I agree that it’s great when stores try to help educate their customers, but it’s also frustrating because it’s often not accurate. Sephora and other stores do this too and so many brands that aren’t cruelty-free get labeled as cruelty-free. It’s just because the brand claims to be. There are no checks and nothing done to ensure it’s accurate. So it’s a great step, but I wish they were more strict.
I just wanted to chime in and thank you all for all this information! I had no idea…
Thanks Tashina! This is super helpful!
Hi. I have seen some places that sonia kashyk is not a vegan brand but it is on your list as vgan & cruelty free. Any thoughts?
Hi Lisa!
On my list, Sonia Kashuk is only listed as cruelty-free with vegan options. They are not a vegan brand but do make some vegan products. I hope this helps!
Hey, Tashina! I was digging through the post-Black Friday disaster area that is my local Target, trying to find some CF exfoliating facial wipes: Pacifica, Nip + Fab, or Alba, for example, but NOTHING was in stock. My mom apparently went there for something else later on, and brought me a package of the Target Up & Up brand cucumber exfoliating wipes. I was, of course, concerned that they weren’t CF, but I wasn’t going to say anything to my mom since she was so nice to pick them up for me. I noticed on the back of the package that they claim to not test on animals, but there was no certification. I did drop the company an email, and they confirmed that the Up & Up brands are not tested on animals, but…
Any ideas, here? Thanks!
Hi Heather,
I haven’t been able to receive clear enough confirmation from them. With a lot of store brands, they are private labeled products. So they are just re-branded products that other brands make. I think this makes it especially tricky because most store brands aren’t making the products themselves.
Exactly. I have a cruelty free app on my cell and check everything. I believe the Up & Up dryer sheets came up CF, but most other UP & Up products come up ‘CF status unknown’. I know that means this has been private labeled, but I don’t take a chance. Not worth it with so many options available. No one seems to have mentioned this but the cleaning product Bar Keepers Friend (like Comet, Ajax) is CF, so glad because it just happens to be my favorite cleaner. Available almost everywhere.
Hi! Do you know if Target’s private labels such as up & up are cruelty-free?
I haven’t been able to receive clear enough confirmation from them. With a lot of store brands, they are private labeled products. So they are just re-branded products that other brands make. I think this makes it especially tricky because most store brands aren’t making the products themselves.
Hi, I spoke to a Target Beauty Concierge and they stated that the up&up brand is not vegan nor cruelty free, sadly.
Hi can u tell me why Stella McCartney are not cruelty free, ive read so many different things and am in the middle of discussion on a vegan page. I presume the fact that P&G make them is one reason although I see u include Toms of Maine on yr.
Love all the info u give thanks!
Vicky
Hi Vicky,
It’s because the brand states that they do test on animals when required by law. 🙁
Are there any cruelty free and/or vegan brands at Walmart or Walgreens?
Is Paul Mitchell still animal friendly? I didn’t see the bunny but that doesn’t always mean much.
They are! 🙂
I looked into this awhile ago and long story short, they’ve always been cruelty free. 🙂
I’m currently transitioning all my household goods to cruelty free. The problem I’m having is finding a face wash and face lotion I love. Every other product I’ve changed I like, but can’t seem to find a good one for my face without spending a fortune trying things out, may I ask what face wash and face lotion you use? Thanks!
Hi Chris,
I would suggest checking out Pacifica! They have a lot of great options (and will be coming out with more very soon)!
Alba Botanica Acne Dotal face scrub is amazing and keeps me breakout free! Coconut oil also makes for an amazing makeup remover and moosturizer. It soaks in without any oily residue and I have not had many breakouts since! I like to add a couple drops of grapefruit essential oil for a little boost
Try acure you can buy at Target $10.00
I thought Carol’s Daughter was cruelty free. What can you tell us about them?
Hi Wendy,
I’ve reached out to them but haven’t heard back yet. Check the weekly updates to see where they end up. 🙂
Hey! Some Target stores sell Nourish Organic products, which is great! They also sell it through their online store
That’s awesome to hear! I just added them to list this. 🙂
Thank you so much for doing all this research and creating a detailed list of trustworthy and untrustworthy companies. Just to clarify, do you consider companies that use honey or beeswax not vegan? Thanks!
Hi KMC,
I do not consider any animal ingredients to be vegan. 🙂
Such an amazing list! thank you so much for helping clueless people like myself who recently have gone cruelty-free and are also on a budget
I’m so glad that you find this list helpful! 🙂
When I was browsing recently I realized that some of the Sonia Kashuk brushes are not cruelty free (aka are “natural hair”). Just wanted to make others aware as I almost bought a lip brush thinking it was synthetic when it was not. Thanks so much for all of your hard work; it is very appreciated & my #1 resource!
P.S. Another great brand that was just picked up in some target stores in Spring 2014 is Oyin Handmade. It’s a family-run hair/skin line that is cruelty free w/ some vegan options (as other products contain honey). They are a recent discovery of mine when researching healthier deodorant options & not yet @ my local target – I ordered from their website – but wanted to let you know about them as I’ve been very pleased w/ their products, service, etc. if you’d like to check them out their site is http://www.oyinhandmade.com
Hi Melissa,
Thanks for letting me know about Oyin Handmade! I just reached out to them. And that is a great point about the Sonia Kashuk brushes. I hope that one day all of their brushes will be synthetic.
They recently started selling Acure which I love! They have Alba also.
It seems like everyones Target carries better brands than mine! I’m jealous! I’ll add these to the list.
ECO tools makeup brushes are all synthetic and cruelty free! They are amazing and I won’t purchase any other brand 🙂 majority of their packaging is recycled AND recyclable too!
So is it official that Method is no longer cruelty free/vegan? I keep hearing conflicting stories.
In my opinion, they are no longer cruelty-free. You can read more about that in this post.
I thought the Boots line was cruelty free too. At least I hope!
Hi Megan,
Boots is currently on the Pending Brands section of the Cruelty Free & Vegan Brand List. This means that we have reached out, but have not yet heard back from them. Hopefully we do soon!
I LOVE Mineral Fusion mascara!!! 😉
Now if only they weren’t made in China where we have no way of knowing if the workers get a fair wage for those inexpensive products (not that I am ungrateful to you, thanks for the list!). Just on my mind having purchased elf for the first time and wondering about the mica controversy etc. Awareness is an amazing thing.
i also like Seah moisture, esp it’s curl cream and eczema cream. I know it’s not tested on animals and also assuming vegan…as I read through ingredient label.
Thanks for suggesting this brand! I haven’t looked into them before, which is why they don’t appear on the list. I’ve just sent them an inquiry and have added them to the pending brands list. Please check back in the future to see what list they are on. This will depend on how fast I hear back from them.
Great list, but you left off S.W. Basics. They just launched on Target online 🙂
I didn’t know that. How amazing! I’m adding them to the list now.
Soapbox Soaps are also 100% vegan and cruelty free.
Thanks for suggesting them, Leslie! I haven’t yet talked to them so I reached out. They have been added to the Pending Brands section of the Cruelty Free & Vegan Brand List.
Thanks for the list! I have also seen Alba and Jason at a number of Target locations.
Really? I’m so jealous! I wish the Targets near me carried them! I just added them to this list. 🙂
I love/live/work at Target and I’ve definitely loved discovering their vegan brands. I love Pacifica but opt for NYX when I can’t afford the higher-priced Pacifica cosmetics 😉
~ Samantha
I didn’t realize until just recently that Target had e.l.f. stuff. I picked up a bunch of stuff but my favorite is their precision liquid liner. Love it.
They also carry Alba Botanica, Avalon Organics, Giovanni, The Honest Company, Jason Naturals, Kiss My Face, Mineral Fusion, Nourish Organic, Own, Paul Mitchell, Shea Moisture and Weleda! 🙂
Wow. It sounds like your Target has a WAY better selection than the ones in my area. Thanks for the suggestions, Emily!
How about Kiss My Face products?
Thanks for suggesting them, Caitlin! I didn’t know they were sold at Target. I’ve added them to this list now. 🙂
Physician’s Formula too!
I don’t know how I missed them. Thanks, Monica!
Their black liquid liner is the best!!