If you’re a consumer in the cruelty-free beauty space, you’ve come across Petit Vour at least once. They are likely the most well-known and popular cruelty-free beauty box subscription out there. Their online marketplace makes finding cruelty-free beauty products, home goods, and fashions easier than ever. Petit Vour was originally founded in 2012 by Madeline Alcott and Ryan Miner as a beauty subscription box.
We started Petit Vour with the hope of creating a beautiful space that showcased the very best of cruelty-free and vegan beauty. We wanted to make the discovery process super accessible and fun, but also wanted to prove that you don’t need to sacrifice performance or aesthetic when choosing cruelty-free. There are fantastic options and we made it our job to find them.
Petit Vour is known for picking not just cruelty-free brands and vegan products, but also for having really high-quality products that fit current beauty trends. The subscription box model grew quickly and allowed them to expand. It quickly evolved into a large online marketplace for cruelty-free brands carrying Logical Harmony Approved favorites like Au Naturale, 100% Pure, Eye of Horus, Lily Lolo, Ursa Major, OSEA, and many others.
If you’ve been reading Logical Harmony for a long time, you’ll remember when I curated a beauty box with them. Years later, I am still a part of their affiliate program and a customer as well. It’s been really excited to see how it’s changed, and I can’t wait to see what’s coming up next.
As they have grown and evolved over the years, they are now at a point where they are wanting to take the next steps. Through their WeFunder campaign, you have the chance to own a small piece of this quickly growing cruelty-free brand. I was curious about what this campaign meant for Petit Vour as a whole, for the future of the brand, and for those who invested. I figured that if I had these questions, others would as well.
I had a good talk with Petit Vour co-founders Madeline Alcott and Ryan Miner about what this campaign means for Petit Vour, and what it means for those looking to own a piece of this cruelty-free company.