oVertone Launches at Urban Outfitters

oVertone Launches at Urban Outfitters

Cruelty-free hair color brand oVertone is now available at Urban Outfitters!

With the new launch, oVertone is the latest cruelty-free brand at Urban Outfitters. oVertone will have a specific range of products and shades available on the Urban Outfitters website. Best known for its semi-permanent, color-depositing conditioners, this cruelty-free hair color brand is also totally vegan. The formulas are based on plant-based oils including coconut oil, linseed oil, jojoba oil, and evening primrose oil. As one of the few cruelty-free hair color options out there, this is exciting to see!

I’ve used the Orange for Brown Hair duo before and it gives a nice tint. It’s easy to maintain using the daily conditioner but also rinses out completely after a few washes if you stop using it. It’s also easy to build up color by using the coloring conditioner more often.

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We are thrilled to be launching online at Urban Outfitters. They’re the ideal partner for us to make healthy hair color more available to a young, expressive audience that’s embracing their individuality through color and customization.

Jane Jun, VP, Growth Strategy & Marketing Operations @oVertone

Currently, the Urban Outfitters website will carry the oVertone Coloring Conditioners for depositing color. These are great for the initial color deposit and for maintaining vibrant color. You leave them on for about 15 minutes. Shades that will be available are Rose Gold, Extreme Blue, Extreme Magenta, Extreme Purple, Extreme Teal, Neon Yellow, Pastel Green, and Pastel Orange.

If you’re looking for cruelty-free toning options, the oVertone Toning Conditioners will be sold in in Blue, Purple, Green, and Pink. This line allows you to wash away brassiness in your blonde hair or color-correct any shades or unwanted undertones in just 2-3 minutes. Unlike toning shampoos, oVertone ToningConditioners hydrate your hair while you color-correct.

We are so excited to launch Overtone, a leading brand in the hair color space! We love that the hair dye is semi-permanent and takes hair health into consideration. Our customers are creative and experimental when it comes to their beauty routines and have been eager to purchase overtone through UO for a long time, so this partnership is a perfect fit.

– Alexa Amorim, Buyer @Urban Outfitters

In addition to their color products, the online launch also includes oVertone’s The Remedy Colorless Hair Mask to keep hair in maximum condition and The Fader Clarifying Shampoo to gently remove existing shades. I’ve heard that the mask is great to deep-condition hair to keep it in great shape.

Image and quotes via oVertone.

Note: By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!