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Briogeo Acquired by Wella Company

Briogeo Acquired by Wella Company

Briogeo acquired by Wella Company. Wella Company is not cruelty-free. Will Briogeo have to test on animals? Well known cruelty-free and Black-owned haircare brand Briogeo was just acquired by Wella Company. Started in 2013, this indepdent brand is now a household name in the cruelty-free space. You can find them in Ulta, Sephora, Cult Beauty, Beauty Bay, and so many other retailers. They also make lots of vegan-friendly products and are a staple in the haircare …

Is CHI Cruelty-Free?

Is CHI Cruelty-Free?

Is CHI cruelty-free? Does CHI test on animals? Let’s find out! CHI is a well-known hair care brand that makes styling tools, styling products, hair care, and body care. For a long time their cruelty-free status was confusing and unclear. Did they test on animals? Were they selling in stores in China? It seemed hard to get a clear answer. Thankfully clarity has been brought to the situation and this salon quality haircare brand has …

Is OUAI Cruelty-Free?

Is OUAI Cruelty-Free?

Is OUAI cruelty-free? Does OUAI test on animals? Find out now! Created by Kardashian hairstylist Jen Atkin, OUAI initially launched just in Sephora. Now, this brand is carried in so many stores all over the globe. The line has also expanded from just hair products. It now includes body care, perfumes, and candles. But is OUAI cruelty-free? Curious to know what’s currently going on with OUAI? Are they cruelty-free? Are there any vegan options from OUAI? Find …

OUAI Acquired by Procter & Gamble

OUAI Acquired by Procter & Gamble

OUAI acquired by a non-cruelty-free brand. Will OUAI stay cruelty-free? Created by Kardashian hair stylist Jen Atkin, OUAI stepped into the cruelty-free hair care scene only a few years ago. Known for its simple and chic packaging and high-end products, the line was an instant hit. It’s grown quickly in popularity over the years. The product line has also expanded quite a bit too. You can find them on their own website, Ulta, Look Fantastic, …

The Best Winter Hair Care from Avalon Organics® (Sponsored)

This shop has been compensated by Inmar Intelligence and its advertiser. All opinions are mine alone. #AvalonOrganicsAtWholeFoods I’m a big fan of Avalon Organics® and have used products from this cruelty-free brand for years. Their hair care products have always worked really well for me. This is why I was so excited to be able to work with them to share about the Avalon Organics® Soothing Moisture Cannabis Sativa Seed Oil Shampoo and Avalon Organics® …

oVertone Launches at Urban Outfitters

Cruelty-free hair color brand oVertone is now available at Urban Outfitters! With the new launch, oVertone is the latest cruelty-free brand at Urban Outfitters. oVertone will have a specific range of products and shades available on the Urban Outfitters website. Best known for its semi-permanent, color-depositing conditioners, this cruelty-free hair color brand is also totally vegan. The formulas are based on plant-based oils including coconut oil, linseed oil, jojoba oil, and evening primrose oil. As …

Is Garnier Cruelty-Free?

Is Garnier Cruelty-Free? (2021 Update!)

Is Garnier cruelty-free? Find out now with this update for 2021! Garnier has been around for decades. They are one of the most-commonly seen hair and skincare brands at the drugstore. For a long time Garnier was not cruelty-free, but has that changed? I was able to have a chat with both the brand and Cruelty-Free International about the Garnier cruelty-free stance and animal testing policies. Garnier also answered some very specific questions I had …