Briogeo acquired by Wella Company. Wella Company is not cruelty-free. Will Briogeo have to test on animals? Well known cruelty-free and Black-owned haircare brand Briogeo was just acquired by Wella Company. Started in 2013, this indepdent brand is now a household name in the cruelty-free space. You can find them in Ulta, Sephora, Cult Beauty, Beauty Bay, and so many other retailers. They also make lots of vegan-friendly products and are a staple in the haircare …
