Kat Von D Beauty is now Logical Harmony Approved!

Originally posted on Last updated on
Kat Von D Beauty is now Certified as Cruelty Free by Logical Harmony!
Image courtesy of Kat Von D Beauty

After working together for several months, the team at Kat Von D Beauty and the Logical Harmony team are very happy to announce that Kat Von D Beauty has now been certified as cruelty free by Logical Harmony! Kat Von D Beauty now appears on the Cruelty Free and Vegan Brands List!

I can now feel comfortable promoting Kat Von D Beauty as a brand that is cruelty free and has many vegan options, and can personally assure you that the Kat Von D beauty line is free of all animal testing in any form. This applies not only to the Kat Von D beauty brand, but to the parent company, ingredient suppliers, and any 3rd party brands that the company may work with. The brand has also stated that they do not and will not take part in any required by law animal testing.

While some products produced by the brand do contain animal ingredients, there are a lot of options that are not only cruelty free, but also totally free of animal ingredients and vegan as well.

Continue reading Kat Von D Beauty is now Certified as Cruelty Free by Logical Harmony to see a current list of vegan options!

In addition to providing Logical Harmony with the necessary statements of assurances to be included on the brands list, Kat Von D beauty is also going to be issuing a new statement about animal testing.

“I am proud to say that Kat Von D Beauty products are never tested on animals – and never will be” – Kat Von D

This statement is repeated by the Kat Von D beauty team and Kendo. This statement from Kat has been seen on social media and will soon be on the brands website.

I also asked the Kat Von D Beauty team to provide the readers of Logical Harmony with an exclusive list of the current vegan options! As of August 2015, the Kat Von D Beauty vegan options are:

* The entire Shade + Light Contour Face and Eye Palettes are not vegan, but these shades within the palette are.

For those who are interested in the structure of the Kat Von D Beauty Brand, Kat Von D Beauty is owned by Kendo. Kendo is a sister company to Sephora. Kendo currently owns and produces the Sephora lines Kat Von D Beauty, Ole Henrikson, Bite, Elizabeth & James, Formula X, and Marc Jacobs Beauty. Before Kendo existed as a company, some of these brands were owned by Sephora. This is why some older posts and comments refer to these brands as Sephora brands. Sephora and Kendo are both owned by LVMH.  Kendo does not test on animals, but some of the lines that they own do test on animals as required by law. I have received assurances from Kendo that the Kat Von D Beauty line is not currently, nor will ever be, tested on animals for any reason.

Thank you to the Kat Von D Beauty team for going through the process to be added to the Cruelty Free and Vegan Brands List on Logical Harmony. We are very happy to have you on board as a cruelty free brand!

Editor’s Note: This post contains affiliate links. This means that I receive a commission from items purchased through these links.

Tashina Combs

Hi! I'm Tashina and I created Logical Harmony with the goal to help make cruelty-free beauty easy. I also love to create fashion and lifestyle content too.

65 Comments

  2. In your list it says “Kat Von D Beauty – It should be noted that they are cruelty free, but their parent company owns other brands who are not cruelty free.”

    While this post says “This applies not only to the Kat Von D beauty brand, but to the parent company, ingredient suppliers, and any 3rd party brands that the company may work with.”

    So the parent company doesn’t test but owns other brands that test?

    Reply

      1. Then the parent company isn’t cruelty-free… I don’t get it. If kendo owns Sephora Brand and that Sephora Brand tests on animal when required by law, then kendo isn’t 100% cruelty free and it should be mentioned in the C-F list as well next to Kat Von D’s name.

        Reply

          2. It depends on how you look at it. They are a business conglomerate that owns many brands. Not all of the brands that they own are cruelty-free but they, as a conglomerate, are basically just the business entity. The conglomerate, like many parent companies, doesn’t produce any products themselves and owns a large variety of brands.

  4. Kendo is cruelty free? In your post about Bite Beauty it was said that they test where required by law? I love Bite and KVD. Are they both cruelty free? Sorry just confused. Thank you! 🙂

    Reply

    1. Kendo doesn’t actually make any products, so they are cruelty free by default. What was mentioned in that post was that I had been previously told that their brands (such as Bite Beauty, Marc Jacobs Beauty, Formula X, etc) were tested as required by law. At first, many of these brands were owned by Sephora before Kendo was created as their sister company. I can see how it can be confusing. But each line is treated as its own brand under the Kendo umbrella, and Kendo is just a business brand. I hope this helps explain!

      Reply

  5. So since Kendo owns other brands, like Ole Henrikson and Bite does that mean that buying from those brands won’t be financially benefiting any parent company that tests on animals?

    Thanks for all your hard work, Tashina! <3

    Reply

  6. Do you know if the new, limited edition mi Vida loca remix palette is vegan? They haven’t publicly released an ingredient list for it, at least not that I was able to find

    Reply

      1. In the Bite Beauty review it send Kendo tests on animals when required by law. Since Bite and KVD are both under Kendo are they both cruelty free? Did Kendo change something? I love KVD and I miss Bite Beauty, can you please clarify? Thank you! 🙂

        Reply

        1. Hi Carla,

          Bite Beauty remains on the Grey List. They have the same parent company, but Kat Von D Beauty and Bite are separate brands and may have different policies. The Kat Von D Beauty brand was able to fill out all the necessary items to be listed on Logical Harmony with very clear answers, but the Bite Beauty team has not been able to do the same.

          Reply

  9. Do you know if they newly released studded kiss shades are vegan? I saw someone say that, but I can’t find any info to back it up :/ It would be great if they are

    Reply

  10. I’ve tried several times in the past to contact Kat Von D Makeup inquiring about their ingredients, and never got a reply…is there any way to find out what ingredient(s) are in the one shade from the contour palette that isn’t vegan??

    Thanks 🙂

    Reply

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