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Mascara is one of my must-have beauty products. No matter how simple my makeup routine may be it always includes mascara. I had never heard much about the Beauty Without Cruelty mascaras and was very curious to try them out. When one showed up in a beauty box I subscribe to, I was excited to be able to use it! The formula that I received was the Ultimate Conditioning Natural Mascara.
Claims: “Full Volume conditioning formulation with wild berry wax with the innovative spheres ‘Lash Lovers’ brush that creates length and definition with shading effect and lash separation as well as increased coverage reaching the full length of every lash.”
Ingredients: Aqua/water, Oryza Sativa Bran Cera (RiceWax), Vp/va Copolymer, Butylene Glycol, Polyglyceryl-5 Laurate, Acacia Senegal Gum (AcaciaWax), Magnesium Aluminium Silicate, Cera Carnauba (CarnaubaWax), Rhus Verniciflua Peel Cera (Japanese FruitWax), Polyglyceryl-3 Stearate, Hydrogenated Lecithin, Phenoxyethanol, Glyceryl Caprylate, Caprylyl Glycol, Ethylhexylglycerin, Potassium Sorbate, Bambusa Arundinacea (Bamboo) Stem Powder, Benzyl Alcohol, Oryza Sativa (Rice) Bran Oil, Tocopherol (Vitamin E), Biotin, Mica,Talc, Titanium Dioxide, Iron Oxides.
Pros: Cruelty free and vegan. Gluten free. Great mascara wand that makes it possible to easily grab each lash. Cute packaging. Good for a natural look.
Cons: Clumpy formula. Runs easily. Watery formula.
The Verdict: I loved the wand of this mascara. It has different bristle sizes that really help to grab lashes. This is something I wish more brands did. This mascara is meant to create both length and definition. On my lashes, I felt that at first it did a decent job of creating definition but not length. Throughout the day though, my lashes stuck together and I ended up with a terrible case of spider lashes. If I had only stuck to one coat of mascara, I think this would have eased this issue. Removal was easy – which is nice! The downside was that the mascara really irritated my eyes while I was removing it. It was nothing that a couple of splashes of water couldn’t fix, but I was surprised to find this from a natural mascara.
I think that the Ultimate Conditioning Natural Mascara is a great option for those who want a simple and easy mascara for just one coat. This mascara did not work for me and I will not be finishing this tube or purchasing the product in the future. However, if you are going for a very natural look, this could be a good option for you.
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First off, full disclaimer, I sell BWC at my store (but not the natural mascara that you review here). Instead I sell the Full Volume mascara and if I didn’t totally love it/obsess over it, I wouldn’t feel compelled to comment right now.
I am not a fan of natural look mascaras, I mean, what’s the point?
So I started using the BWC Full Volume mascara about two months ago and I think it’s amazing. I am a huge fan of big thick lashes and am able to achieve the look with that mascara (and I have the wimpiest little lashes) the other thing I like is that it is very black and shiny.
Mascara is on of those products that I think we will always be on a mission for ultimate perfection… but I definitely would recommend trying the full volume formula by BWC instead of the natural formula, I think it’s pretty perfect.
Thank you for the insight! I’ll give their Full Volume formula a try since you have such great things to say about it!
Oh my goodess!! You are a resource I have been longing for!!!!!!
I just bought a tube, & feel the same as you. Bummed, as I love their eye pencils. I’m in the market for an excellent mascara. I am thinking of trying Pacifica’s next.
I’ve been using the e.l.f. mascaras for everyday use and it’s a GREAT product for the price.