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L'Oreal Signs Agreement to Acquire NYX Cosmetics

L’Oreal Signs Agreement to Acquire NYX Cosmetics

Last week rumors were circulating that L’Oreal was in talks to buy NYX Cosmetics (read NYX Cosmetics May Be Bought by L’Oreal). Today it is being reported by Reuters that L’Oreal has now signed an agreement to acquire NYX. “French cosmetics group L’Oreal (OREP.PA) said on Wednesday it had signed an agreement to acquire Los Angeles-based NYX Cosmetics as it builds up its stable of U.S. brands. L’Oreal did not release the price it was paying for …

NYX Cosmetics May Be Bought by L'Oreal

NYX Cosmetics May Be Bought by L’Oreal

Cruelty free cosmetics brand NYX Cosmetics is reportedly up for sale and L’Oreal is eager to purchase the brand. On June 11th, WWD posted an article with the headline “NYX Cosmetics, L’Oreal Said Nearing Buyout Deal”. “The indie mass-market color cosmetics brand is close to finalizing a deal with beauty giant L’Oréal, said industry sources. While nothing has been signed, a potential deal could come as early as the end of the month. NYX, which generates wholesale sales north …

October Empties!

October Empties!

See what products I used up in the past month (likely two!) in this empties video. I give my quick take on the product and if I would re-purchase it or not. Empties from this video are listed below with links to purchase them in case you are interested. Skin care: Ellovi Body Butter, Metamour Lavender Grosso Calming Toner, Trader Joe’s Vitamin E Oil Cosmetics: Flower Powder Up Loose Powder, Physician’s Formula Super BB 10-in-1 …

NYX Cosmetics Is Still Cruelty Free

This week I’ve received a few reader emails inquiring about the status of NYX Cosmetics. Apparently there are some rumors that NYX also changed it’s stance on animal testing like many other brands have this year (MAC, Smashbox, Urban Decay…) going around on Facebook and Twitter. While NYX has previously stated and proved that they are cruelty free, they’ve never been too great on being able to identify what their vegan options are. I got …

The Ultimate Guide to Cruelty-Free False Lashes

The Ultimate Guide to Cruelty-Free False Lashes

Finding cruelty-free false lashes is now easier than ever! There are so many brands out there that offer cruelty-free false lashes that aren’t made at the expense of our furry friends. So many false lashes out there are made from animal hair. A lot of false lashes are from mink fur but they can come from other animal fur or silk too. Thankfully, lots of brands out there offer cruelty-free lashes that are made from …