When it comes to 100% Pure, I know that I have talked a lot about a huge variety of vegan makeup and skincare from this cruelty-free brand. I mentioned quite a few of these cruelty-free favorites from 100% Pure in my 2016 Cruelty-Free Beauty Favorites Video, so you may already be familiar with them. 100% Pure, in case you are not already familiar, is a cruelty-free and natural beauty brand with lots of vegan options.
They make a lot of cruelty-free makeup, skin care, hair care, nail polish, and even bath products like bath salts. In this post, I share my cruelty-free favorites from 100% Pure! 100% Pure also often has gift with purchase sales, which is a great way to try out new products from them.
100% Pure 2nd Skin Foundation – This cruelty-free serum foundation really does look just like your skin only better. It’s medium coverage, buildable to full coverage, has a nice satin finish, and works with all skin types. I recently used this in a Foundation Friday video, so watch that cruelty-free Foundation Friday video to see the coverage and how it wears over the day.
100% Pure Semi-Matte Lipstick – If you love the look of matte lipsticks but don’t love how drying they can be, this cocoa butter infused option is ideal for you. Each shade is super pigmented, long wearing, and actually feels hydrating on the lips. My favorites are Sandstone and Pink Canyon.
100% Pure 2nd Skin Concealer – This concealer was created to be paired with the cruelty-free serum-like 2nd Skin Foundation, but works so well with every other foundation I have used. It has a fair amount of pigment, can be built up for more coverage, and most shades have a slight peachy tint to help cancel out undereye darkness.
100% Pure Bright Eyes Mask – These masks do so much to help brighten and smooth my under eyes! They are very cooling and hydrating. Sometimes, after a very late night, I even put them in the refrigerator first to really cool them down and they are even more effective. After removing them, you let the serum soak into your skin for all day hydration.
100% Pure Pretty Naked 2 Palette – This is such a pretty palette! With three eyeshadows, a blush, and a gorgeous highlight shade this palette contains all the cruelty-free shades you need to create a variety of looks. It’s great for travel, an easy go-to palette for any occasion, and a great addition to any makeup collection.
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