Farmacy Acquired by Procter & Gamble
Farmacy acquired by a non-cruelty-free brand. Will Farmacy stay cruelty-free?
Best known for its cleansing balms and gentle AHA exfoliants, Farmacy is a skincare brand with a huge following. They are well known for being cruelty-free. They are also actively working towards having zero-waste packaging. You can find them on their own website, Cult Beauty, and Sephora. Farmacy acquired by a brand that is not cruelty-free may be an issue for some.
It’s just been announced by WWD that the cruelty-free brand Farmacy has been acquired by Procter & Gamble. Procter & Gamble is not cruelty-free. These acquisitions are always tough to navigate for the cruelty-free community. Let’s break down what it means for Farmacy, their cruelty-free status, and how it might impact you as a cruelty-free consumer.
Popular vegan products from Farmacy:
This post contains affiliate links, which means I may earn a small commission if you make a purchase through these links. I only recommend products and brands that align with my values and that I genuinely believe in. Your support through these links helps me to be able to create valuable content for you. Thank you for your support!
David Chung, Farmacy’s founder, will remain in place as an adviser for a year. Mina Chae, Farmacy’s vice president of global marketing, will become the president and CEO, WWD reports.
Farmacy brings to P&G Beauty a full line of prestige products that deliver skin care solutions rooted in Responsible Beauty. It is a great complement to our current portfolio of brands and a demonstration of our commitment to provide responsible skin care solutions that are scientifically proven to be efficacious.
– Markus Strobel, P&G Beauty President via Biz Journals.
My thoughts on this acquisition…
Procter & Gamble owns a handful of other beauty brands but most are not cruelty-free. I am hopeful that Farmacy will remain cruelty-free. I also hope that they will be able to show P&G that there is value in brands being cruelty-free. Maybe this is the start of more P&G brands going cruelty-free.
It’s also hard to know what this means for the future of Farmacy. The deal is very early so no changes have been announced yet. It usually takes brands some time to integrate into their new parent company and changes rarely happen soon after acquisition. This makes it a great time to let Farmacy know how much you value that they are cruelty-free.
When it comes to cruelty-free brands owned by parent companies that test on animals, I personally think we all have to pick what’s best for ourselves and our own situations. When mentioning these brands I include a disclosure for this reason. Everyone has access to different brands and I think any steps towards going cruelty-free are worth taking and worth supporting. I also think it’s always important to let the brand know if this impacts your decision to purchase from them going forward. It’s helpful for big companies, like Procter & Gamble, to hear that cruelty-free is important to consumers. But if you’re not purchasing their cruelty-free options until Procter & Gamble stops testing on animals, definitely let them know.
Will this change impact your choice in buying Farmacy products?
I’d love to hear your thoughts in the comments. I think it’s so important to have these discussions.
Here on Logical Harmony, you can find a full list of cruelty-free brands as well as shopping guides to help you find the cruelty-free brands at Dermstore, Ulta, Nordstrom, Sephora, Beauty Bay, Beautylish, Cult Beauty, and tons more. There are also lots of vegan product lists for cruelty-free brands too.
Popular vegan products from Farmacy:
This post contains affiliate links, which means I may earn a small commission if you make a purchase through these links. I only recommend products and brands that align with my values and that I genuinely believe in. Your support through these links helps me to be able to create valuable content for you. Thank you for your support!