The Best Cruelty-Free & Vegan Mascara at Ulta

The Best Vegan Mascara at Ulta

Looking for cruelty-free and vegan mascara at Ulta? There are so many options to pick from!

When it comes to mascara, it can be really hard to navigate what’s vegan and what’s not. There are lots of cruelty-free brands making mascara. But vegan mascara? That’s a whole other ballgame. Thankfully, there are lots of vegan mascara options at Ulta. From classic black and brown to bold colors and even waterproof mascara too. This guide will help you find out the best-sellers and what all the Ulta vegan mascara options are.

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What are the best-selling vegan mascara options at Ulta?

While there are lots of vegan mascara options at Ulta, there are a handful of best sellers. If you’re looking for a good vegan mascara, these would be a good place to start.

What are all of the cruelty-free and vegan mascara options at Ulta?

Because ingredients can change, please check ingredient lists on the packaging before buying in stores to ensure that the specific product(s) you are purchasing are vegan and do not contain animal or animal-derived ingredients.

Of the brands above, quite a few are not just cruelty-free but also fully vegan as well. ELF, Pacifica, Juice Beauty, and Thrive Causemetics are all completely vegan brands.

Are there any vegan waterproof mascaras at Ulta?

Yes! Milani The Waterproof One Mascara is vegan. The COVERGIRL Exhibitionist Waterproof Mascara and the Smashbox Full Exposure Waterproof Mascara are both options. COVERGIRL and Smashbox are both owned by parent companies that are not cruelty-free. Some people don’t want to support cruelty-free brands in that position. It’s not waterproof, but the Pacifica Aquarian Gaze Mascara is water-resistant.

Do any of the vegan mascaras at Ulta come in shades other than black or brown?

Yes! Lime Crime’s Astronomical Volumizing Vegan Mascara includes three colorful shades. The ColourPop BFF Mascara comes in a few fun shades. The vegan options are listed above. The Pacifica Aquarian Gaze Mascara also comes in a navy blue shade.

Are any of the mascaras at Ulta labeled vegan that are not actually vegan?

Unfortunately, a few are. The product page for the ColourPop BFF Mascara states that all shades are vegan, but ColourPop has confirmed that this is not true.

Are all the vegan mascara options at Ulta also cruelty-free?

Unfortunately, no. Some mascaras stocked at Ulta have a vegan formula, but the brand that makes it is not cruelty-free.

Some of the best-selling cruelty-free & vegan mascaras at Ulta are:

This post contains affiliate links, which means I may earn a small commission if you make a purchase through these links. I only recommend products and brands that align with my values and that I genuinely believe in. Your support through these links helps me to be able to create valuable content for you. Thank you for your support!

Last Updated on August 16, 2023

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