The Best Vegan Mascara at Ulta

Looking for vegan mascara at Ulta? This guide has you covered! Logical Harmony helps make cruelty-free easy!

When it comes to mascara, it can be really hard to navigate what’s vegan and what’s not. There are lots of cruelty-free brands making mascara. But vegan mascara? That’s a whole other ballgame. Thankfully, there are lots of vegan mascara options at Ulta. From classic black and brown to bold colors and even waterproof mascara too. This guide will help you find out the best-sellers and what all the Ulta vegan mascara options are.

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Editor’s Note: By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a small commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!

Some of the best-selling cruelty-free & vegan mascaras at Ulta are:

What are the best-selling vegan mascara options at Ulta?

While there are lots of vegan mascara options at Ulta, there are a handful of best sellers. If you’re looking for a good vegan mascara, these would be a good place to start.

• Smashbox Superfan Mascara – It should be noted that they are cruelty-free, but their parent company is not.
• Tarte Lights Camera Lashes 4-in-1 Mascara – It should be noted that they are cruelty-free, but their parent company is not.
• Tarte Tarteist Lash Paint Mascara
• Too Faced Damn Girl Mascara – It should be noted that they are cruelty-free, but their parent company is not.
• Too Faced Better Than Sex Mascara

What are all of the cruelty-free and vegan mascara options at Ulta?

Because ingredients can change, please check ingredient lists on the packaging before buying in stores to ensure that the specific product(s) you are purchasing are vegan and do not contain animal or animal-derived ingredients.

• ColourPop BFF Mascara in Black on Black, Blue Ya Mind, Brownie Points, Little White Lie
• COVERGIRL Exhibitionist Mascara – It should be noted that they are cruelty-free, but their parent company is not.
• COVERGIRL Exhibitionist Waterproof Mascara
• ELF 3-in-1 Mascara
• ELF Keep Your Curl Mascara
• ELF Lash Extending Mascara
• ELF Lengthening & Volumizing Mascara
• ELF Mineral Infused Mascara
• ELF Plump It Up Mascara
• ELF Smudge Proof Mascara
• ELF Volume Plumping Mascara
• ELF Volumizing Mascara
• Flower Beauty Warrior Princess Mascara
• Juice Beauty Phyto-Pigments Ultra-Natural Mascara
• Milani The Waterproof One Mascara
• NABLA Major Pleasure Mascara
• Pacifica Aquarian Gaze Mascara
• Pacifica Black Crystals Supercharged Extending Mineral Mascara
• Pacifica Dream Big Volumizing Mascara
• Pacifica Highest Lash Chronic Volume Mascara
• Pacifica Stellar Gaze Length & Strength Mascara
• PUR Cosmetics Triple Threat Slimline Mascara
• Smashbox Full Exposure Waterproof Mascara – It should be noted that they are cruelty-free, but their parent company is not.
• Smashbox Superfan Mascara
• Tarte Big Ego Mascara – It should be noted that they are cruelty-free, but their parent company is not.
• Tarte Lights Camera Lashes 4-in-1 Mascara
• Tarte Tarteist Lash Paint Mascara
• Thrive Causemetics Liquid Lash Extensions Mascara
• Too Faced Damn Girl Mascara – It should be noted that they are cruelty-free, but their parent company is not.
• Too Faced Better Than Sex Mascara
• Ulta Limitless Lashes Mascara Lengthening + Volumizing

Of the brands above, quite a few are not just cruelty-free but also fully vegan as well. ELF, Pacifica, Juice Beauty, and Thrive Causemetics are all completely vegan brands.

Are there any vegan waterproof mascaras at Ulta?

Yes! Milani The Waterproof One Mascara is vegan. The COVERGIRL Exhibitionist Waterproof Mascara and the Smashbox Full Exposure Waterproof Mascara are both options. COVERGIRL and Smashbox are both owned by parent companies that are not cruelty-free. Some people don’t want to support cruelty-free brands in that position. It’s not waterproof, but the Pacifica Aquarian Gaze Mascara is water-resistant.

Do any of the vegan mascara’s at Ulta come in shades other than black or brown?

Yes! The ColourPop BFF Mascara comes in a few fun shades. The vegan options are listed above. The Pacifica Aquarian Gaze Mascara also comes in a navy blue shade.

Are any of the mascara’s at Ulta labeled vegan that are not actually vegan?

Unfortunately, a few are. The product page for the ColourPop BFF Mascara states that all shades are vegan, but ColourPop has confirmed that this is not true.

Are all the vegan mascara options at Ulta also cruelty-free?

Unfortunately, no. There are some mascaras stocked at Ulta that have a vegan formula, but the brand who makes it is not cruelty-free. An example of this is the Nudestix mascara. As I point out in my article about the difference between cruelty-free and vegan, the two terms are not the same. Cruelty-free does not mean vegan. Vegan does not mean cruelty-free. Nudestix does not meet the standards to be a Logical Harmony Approved Cruelty-Free Brand.

Looking for more cruelty-free brands?

Here on Logical Harmony, you can find a full list of cruelty-free brands as well as shopping guides to help you find the cruelty-free brands at Dermstore, Ulta, Nordstrom, Sephora, Beauty Bay, Beautylish, Cult Beauty, and tons more. There are also lots of vegan product lists for cruelty-free brands too.

Some of the best-selling cruelty-free & vegan mascaras at Ulta are:

Editor’s Note: By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a small commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!