Flower Beauty May No Longer Be Vegan Friendly

Flower Beauty May No Longer Be Vegan Friendly

Readers of Logical Harmony, it’s with a very sad heart that I write this post. Flower Beauty has just informed me that they are still cruelty free, but that Flower Beauty may no longer be a vegan friendly line.

January 9, 2014 – Please find an update on this situation in the post An Update on Flower Beauty’s Vegan Status.

I previously had received the following statement from their PR firm. I also received the same statement from their customer service team.

1. Are Flower Beauty products tested on animals as a finished product? Either by Flower Beauty, a parent company,  an affiliate or a 3rd party company.  There is no animal testing done on any formula or ingredient.  This includes raw materials for our formulas.  We are not affiliated with any companies that tests product ingredients on animals. Our products do not contain any animal-derived ingredient.  Our cosmetics lab has signed a Statement of Assurance through PETA.  Our ingredients are non-toxic according to the Campaign for Safe Cosmetics.  

2. Are Flower Beauty products tested on animals during production? Either by Flower Beauty, a parent company,  an affiliate or a 3rd party company. See above

3. Are the ingredients used to make Flower Beauty products tested on animals at any point? Either by Flower Beauty, a parent company, an affiliate or a 3rd party company. See above

4. Does Flower Beauty have any vegan options (items without animal ingredients)? See above – they are vegan

5. When using ingredients, such as glycerin, that can be derived from a plant or an animal, does Flower Beauty use the animal based item or the plant based item? Plant based item

A couple of months ago, I emailed again asking about the product packaging that was surfacing with “may contain carmine” on the labels. The response I received stated again that they products were vegan and do not contain any animal by-products. I asked if they would help me explain to my readers about the labels. The response I got stated that it was added to packaging due to the cosmetics being produced in a shared equipment factory. They said that they assured me the line was vegan and did not contain carmine or any other animal ingredients.

As I’m sure you have noticed, Flower Beauty has been heavily promoted on Logical Harmony. Most of my personal makeup stash was swapped out for the Flower products. They were cute colors, very good quality, and budget friendly. I was telling anyone and everyone about them!

The other day, I received a tweet from Logical Harmony reader @MsMollyGirl who said she saw a tweet from the brand stating that they were cruelty free and not vegan. I immediately reached out to the brand and got the following response via Twitter

Flower Beauty May No Longer Be Vegan Friendly

We are sorry if there was a misrepresentation of our products. FLOWER Beauty is not vegan. We are cruelty free.

My heart sunk immediately. This is a brand that I had been assured by both their PR and customer service was cruelty free and completely vegan. I had been telling friends, readers of Logical Harmony, and other bloggers about them. I mentioned them to multiple press sources when being interviewed about vegan beauty. I spent hundreds of dollars on their products. And now it turns out that they may no longer be vegan or, even worse, may never have been. I especially feel badly that I have unintentionally spread mis-information about this brand. Thinking of all the animal loving consumers that may have purchased their items based on my recommendation and now to find out this… I have no words to describe how I feel and can only offer incredibly sincere apologies to everyone.

Flower Beauty is still cruelty free. Which is great. But the idea that multiple sources had once assured me they were completely vegan and now to have one say that they are not… It’s hard to take. I have reached out to them about the possibility of putting together a list of vegan options that I can publish here. I have also reached back out to the PR contact I have to see if they can shed some light on this. I have my fingers crossed that there is still some truth to what I was told multiple times by this brand and hopes that they offer vegan options.

If any more news comes out of this, I will update here on Logical Harmony. In the meantime, a disclosure will be added to all previous posts that mention Flower Beauty. Since the Cruelty Free & Vegan Brands List includes only cruelty free brands with vegan options, and it’s unclear at this time if Flower still offers any, they will be moved to the Grey Area list for the time being.

January 9, 2014 – Please find an update on this situation in the post An Update on Flower Beauty’s Vegan Status.


  1. What about the environment!? Why are you all so fixated on it being vegan when makeup is proven to be a huge contributor to destroying our planet? What good is it to save animals for testing while making the earth un-inhabitable? Some hollywood star who wants to use her “image” to profit from a company selling cosmetics for sake of vanity.

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