Cruelty-Free Brand List Update

Cruelty-Free Brand List Update

Keeping track of cruelty-free brands can be a challenge! It seems like it’s a constantly changing landscape and brands can change their status. Plus, there are so many new brands you may not have heard of before. In an effort to make it easier for you to know what changes are happening, we publish an update to let you easily see what brands have been added to the list!

What will be included in these updates? Brands that have recently been added to the cruelty-free list, the grey area list, the brands to avoid list, and the pending brand list. An explanation of what being added to each list means is included below. Make sure to check out the full Cruelty-Free Brand List for even more cruelty-free brands!

New Cruelty-Free Brands – These brands are completely free of animal testing. If noted by “100% vegan”, are currently a completely vegan line. It is also noted if they are cruelty-free, but have a parent company that is not.

  • Bask & Co – 100% vegan
  • Dimension Nails – 100% vegan
  • Feral Cosmetics – 100% vegan
  • hello products – 100% vegan
  • KKW Beauty
  • MAHALO Skin Care
  • Mented Cosmetics – 100% vegan
  • Sweat Cosmetics – 100% vegan

New Grey Area Brands – Being on this list does not mean that these brands test on animals, but it also doesn’t necessarily mean that they are cruelty-free either. It means that we require additional information in order to add these brands to the cruelty-free section of the list. In these cases, Logical Harmony has asked these brands for that additional information or clarification about their cruelty-free status but has not received it.

  • Formulary 55 (Will not start the process to be listed on LH and will only provide a blanket statement on animal testing that did not give enough details about their testing practices to determine if they are cruelty-free or not.)

New Brands to Avoid – These brands have a stance on animal testing that Logical Harmony is not comfortable with. This could mean that they test on animals, take part in required by law animal testing, work with 3rd parties or suppliers who test on animals, or that they do not ask or require their ingredient suppliers be cruelty-free. This can also mean that these brands will not provide any sort of animal testing statement about their current practices and policies. These brands are best to avoid because animal testing may be involved at some point.

  • NARS – They have confirmed that they going to expand into the market in China later this year and has started this process already. NARS acknowledged that this means they will be testing on animals per the required laws there. NARS has already updated their animal stance to indicate that they do test on animals when required by law.

New Pending Brands – Logical Harmony has reached out to these brands at least seven days ago about their cruelty-free status and has yet to receive a response. We are constantly reaching out to brands but understand that it may take them longer than 7 days to get back to us.

  • Aenons
  • After Inked
  • Archipelago
  • Baleco
  • Balm & Co
  • Baxter of California
  • Botnia
  • Camp
  • Context Skin
  • Daily Concepts
  • Dasein
  • Dusty Girls
  • Enailcouture
  • Eve Organics Beauty
  • Free From Frizz
  • Goest Perfumes
  • HBL
  • Humble Brush
  • Ittse Cosmetics
  • Kind Natured
  • LA Girl
  • Leaders Cosmetics
  • Let It Block
  • M Botanicals
  • Mellisa Science
  • Mistura
  • Naobay
  • Noto Botanics
  • Peach & Lily
  • Pink Gellac
  • Playa
  • Profusion Cosmetics
  • Raw Sugar
  • Remy & Rose
  • Sheet
  • Skin and Tonic
  • Smile Sciences
  • Smith Farms
  • Sort of Coal
  • Soul Sunday
  • SpaLife
  • Suki Skincare
  • Sundari
  • Tan Organic
  • Teami Blends
  • Umberto Giannini
  • Wildcare
  • Working Class Company

Want to use the Logical Harmony Cruelty-Free Brand List on the go? Follow the instructions in the posts below for an easy way to take the list with you on your phone!

How to Add the Logical Harmony Cruelty Free Brand List to your iPhone

How to Add the Logical Harmony Cruelty-Free Brand List to your Android


  1. Hi there, any new info on enailscouture or are they still a pending brand?
    I’m so glad I stumbled on your website. It will be a great tool to keep my nail business cruelty-free!


  2. Could it be possible to get some info on if the Brazilian company ‘Natura’ is cruelty-free or not? I heard that L’oreal is selling The Body Shop to Natura, and I’d love to find out if it’s a step to the direction of a cruelty-free parent company for The Body Shop!

    1. They are on the pending list and I’ve been reaching out for some time. Hopefully, I have some updates soon! 🙂 At this point, I haven’t seen anything to determine if they are cruelty-free and am a bit concerned as some regions in Brazil do require animal testing on cosmetics.

  3. Yes, what she said! Being a new vegetarian trying to transition to a vegan lifestyle AND being a makeup artist, I stalk your website everyday! Very very informative!

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