The cruelty-free status of Laura Mercier is debated in the cruelty-free community. While I do not consider them to be a cruelty-free brand, I know that a lot of people do. For this reason, I wanted to share the news that this week it was announced that Shiseido is set to acquire Laura Mercier.
For those who do consider Laura Mercier to be cruelty-free but wish to avoid brands with a parent company who tests on animals, this will impact you because Shiseido is not cruelty-free.
New of the upcoming EU ban on animal testing was met with celebration around the world. While the ban had been in the works for several years, it was finally confirmed in early February. Since that time, more details about exactly what the ban means having been coming to light. Initially, there was a lot of confusion about if it meant that all brands selling in the EU were going to be completely cruelty free. It makes sense to assume that this ban would mean brands who currently test on animals would need to stop, wouldn’t it?