OUAI acquired by a non-cruelty-free brand. Will OUAI stay cruelty-free? Created by Kardashian hair stylist Jen Atkin, OUAI stepped into the cruelty-free hair care scene only a few years ago. Known for its simple and chic packaging and high-end products, the line was an instant hit. It’s grown quickly in popularity over the years. The product line has also expanded quite a bit too. You can find them on their own website, Ulta, Look Fantastic, …
