The most recent shock to hit the beauty and vegan community is the change in stance on animal testing from Urban Decay. Just like MAC (who is also no longer cruelty free), Urban Decay had long been very vocal about their stance against testing on animals. Urban Decay has now decided to change that stance in order to sell their products in China. You can read more in an official statement on the brands website – Urban Decay Expanding in China.
Updated on July 7, 2012 – Urban Decay Is No Longer Going to Sell in China & Will Remain Cruelty Free
For those of you unfamiliar with China’s policies, the sticking point is this: the Chinese government reserves the right to conduct animal testing with cosmetic products before the products are approved for use by Chinese citizens. The government has not told us if they have exercised this right with our products. So, our brand does not test on animals, but the Chinese government might conduct a one-time test using our products. Do we like China’s policies? No…and that is really the point. Going into China was a huge decision for Urban Decay. But, we believe that change cannot and will not happen by outside pressure alone in a closed market. Change can only happen from within. When we enter the Chinese market, we will do our part to help make those changes.
When we were considering expanding into China, a group of marketing consultants told us to remove the section of our company history that describes our crusade against animal testing. “It doesn’t mean anything to the Chinese beauty customer,” they said. Of course, we refused. Our “no animal testing” policy is part of who we are, and has been since day one. The news that animal issues don’t even register with the average Chinese consumer was one of the biggest factors in our decision to go there. During Urban Decay’s infancy, we worked hard to inform consumers about animal rights in the United States and Europe. The battleground for animal rights is now in China, and we want to be there to encourage dialogue and provoke change.
The brand tries to gloss over the issue by making it sound as if animal testing on their cosmetics may or may not happen. Logical Harmony will no longer be supporting this brand. To test products on animals, even a single time, is still testing on animals. To change a stance that the company had once been so vocal in exchange to a new product market is extremely disappointing. In some ways, it’s refreshing that they are able to flat out say that these changes were instigated by their desire to sell Urban Decay products in a new market. But that doesn’t negate the treatment of animals that they have now decided they are okay with in exchange for more money.
Personally, I had started to question Urban Decay’s commitment to animal testing when I noticed that they were started to offer fewer and fewer vegan options. Some products were being reformulated to contain animal ingredients and others were being discontinued. As a company that was changing their vegan options, they were a company that I was hesitant to buy from because I felt that I couldn’t be sure about if they were using animal ingredients or not. Now, they have decided to allow their brand to be tested on animals and want to act like it’s not a big deal. This is a big deal.
Thank you to My Beauty Bunny for posting about their disappointing change! I hope that any Urban Decay fans out there will take note and let the brand know what you think of their new decision.
Images : Favim.com