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Laura Mercier is Now Owned by Shiseido

Laura Mercier is Now Owned by Shiseido

The cruelty-free status of┬áLaura Mercier is debated in the cruelty-free community. While I do not consider them to be a cruelty-free brand, I know that a lot of people do. For this reason, I wanted to share the news that this week it was announced that Shiseido is set to acquire Laura Mercier. For those who do consider Laura Mercier to be cruelty-free but wish to avoid brands with a parent company who tests on …

Laura Mercier is No Longer Cruelty Free

Sadly, another brand has decided to change their stance on animal testing. Laura Mercier, a brand that as recently as two weeks ago was telling consumers they were against animal testing, is now testing on animals when “required by law”. Recently there was some confusion over the brands status as consumers were receiving unclear responses. Then people started to realize that the question in Laura Mercier’s FAQ section about animal testing was removed as well. …