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Transitioning to Cruelty-Free: Can You Trust Brand Websites?

Transitioning to Cruelty-Free: Can You Trust Brand Websites?

One of the first places that many of us look for information from brands is their own website. Almost every brand out there includes an About or FAQ page. As the cruelty-free movement gets bigger and bigger, more and more brands are including a statement about their animal testing practices or cruelty-free stance on their About or FAQ pages. Some brands provide just a short and sweet response while others give paragraphs of information. It …