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Too Faced Gains a New Investor, and It's Not Estee Lauder

Too Faced Gains a New Investor, and It’s Not Estee Lauder

Several weeks ago it was reported that cruelty free brand Too Faced was up for sale and cosmetics giant Esteé Lauder was one of the prospective buyers. This concerned many about the potential change in status for Too Faced – if Esteé Lauder purchased them, would Too Faced remain cruelty free? After several weeks of silence from the brand, news has emerged that Too Faced has a new investor, and it’s not Esteé Lauder. General Atlantic, a …