The latest cruelty-free company set to be acquired is DEIEM. DECIEM is the parent company of beloved cruelty-free and now fully vegan skincare brand The Ordinary. Estée Lauder, which is not cruelty-free, is set to acquire the brand later this year. The Ordinary and other DECIEM brands are expected to stay cruelty-free, but I will be keeping tabs on it as the acquisition comes closer later this year. Should anything change about the cruelty-free status …
