The latest cruelty-free company set to be acquired is DEIEM. DECIEM is the parent company of beloved cruelty-free and now fully vegan skincare brand The Ordinary. Estée Lauder, which is not cruelty-free, is set to acquire the brand later this year. The Ordinary and other DECIEM brands are expected to stay cruelty-free, but I will be keeping tabs on it as the acquisition comes closer later this year. Should anything change about the cruelty-free status …
Today Estee Lauder announced that they are supporting the efforts of Cruelty-Free International and Humane Society International to fight animal testing! It’s great to see support from them, but many cruelty-free consumers are confused about what it really means. Does this mean Estee Lauder is now cruelty-free? How does this impact any Estee Lauder-owned brands? What does the support from Estee Lauder mean for Cruelty-Free International (CFI) and Humane Society International (HSI)? I break it …
Is MAC cruelty-free? Does MAC test on animals? Sadly, MAC is not cruelty-free. The cruelty-free status of this long-time beauty brand remains confusing for many. It seems like every couple of weeks people are confused about if MAC tests on animals or not. This is due in large part to the statement about animal testing on their FAQ page and how the brand is often represented in beauty stores and departments. MAC does also market …
Today well loved cruelty-free brand Too Faced announced that they are now part of the Estee Lauder family of brands. Rumors of this acquisition started circulating last year but were put to rest when Too Faced received the financial backing of a financial institution instead of another cosmetic company. It was announced today that Estee Lauder has completed their acquisition of Too Faced.
Today it was announced that Estée Lauder is buying BECCA Cosmetics. The acquisition is expected to close in November 2016. Logical Harmony first posted about the rumors circulating that Estée Lauder had their eye on BECCA Cosmetics a few weeks ago (details below), but neither brand would comment on the matter. Today, both brands made statements about the future acquisition. BECCA is a cruelty-free brand with lots of vegan options. While they are saying that …
Is MAC Cosmetics no longer cruelty-free? For a long time, one of the most well-known cruelty-free brands has been MAC Cosmetics. It was also a common rumor in the vegan community that all of their products are also vegan. Sadly, things have changed and MAC Cosmetics is no longer cruelty-free. Known for their bright and bold collections as well as their wide range of classic shades, MAC seems to have something to offer to everyone. …