Beauty & Cosmetics, Product Reviews

Wet’n’Wild MegaPlump Vegan Mascara Review

Wet'n'Wild MegaPlump Vegan Mascara Review

When it comes to makeup, Wet’n’Wild has long been known for their array of extremely affordable cosmetics. From nail polish to eye liner to powder and bronzer – odds are that Wet’n’Wild makes it at a price under $5.00 USD. What’s even better is that Wet’n’Wild is completely cruelty free and they have a decent amount of vegan options. In fact, they are pretty much the only drugstore option for vegan mascara.

As of May 2019, Wet n Wild is sadly no longer cruelty-free. You can read more about it in this post – Is Wet n Wild Cruelty-Free?

I just finished my tube of MegaPlump Mascara, which claims to add “5x’s the volume” to your natural lashes. As I’ve stated in previous mascara reviews, my own lashes are long and I have plenty of them. What I really need, and want, is volume. Lots and lots of volume! The promise of so much volume at a $4.00 price tag was too tempting to pass up. After all, who am I to say no to cheap vegan makeup?

Granted, when one is buying $4.00 mascara, it seems clear that you shouldn’t expect it to live up to it’s claims. The Wet’n’Wild MegaPlump Mascara added slightly more volume to my own lashes. Would I say 5x’s the volume? Definitely not. Two coats of this provided about 1.5x’s the volume of my own lashes. However, I did like that it didn’t give me clumpy spider lashes. I’ve used way too many “volumizing” mascaras that really should have just been marketed as “will clump like crazy and end up making it look like you only have 10 lashes, but they’ll be really thick!”. I really liked that it wore well all day. For a non-waterproof formula it was pretty difficult to remove, which is both a good and a bad thing. Because I’m ultra paranoid about bacteria in eye makeup, I decided to toss this one before the container ran out.

Overall, this mascara is definitely worth the price. Don’t expect miracles, but for the price you really cannot complain. Especially since it’s so hard to find vegan mascara’s in general, much less at the drugstore. Could there be better out there? Possibly. I haven’t found it yet though.

Finding a decent vegan mascara has honestly been one of the hardest things to find a swap for. In fact, I’ve tried several that don’t even warrant reviews. Do you use vegan mascara? What’s your favorite brand?

Images : Wet’n’Wild

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  • Reply Ib Sunday - July 29, 2012 at 11:02 am

    what about LOTUS organic from New York or Mirénesse from Australia???
    don’t know IF they are vegan

    big hugs


  • Reply silver price Tuesday - July 10, 2012 at 4:11 am

    I’m disappointed with a vegan mascara I bought. I also read reviews about other vegan mascaras and they all say the same thing, that they did nothing to lengthen or volumize lashes.

  • Reply Sarah S. Saturday - June 30, 2012 at 6:30 pm

    I use the $1 elf mascara, and for me it is good enough for an everyday makeup look. It isn’t very volumizing though, so I imagine you wouldn’t really like it! It adds darkness, definition, and a little length and volume. Also, at $1 I replace it every month because why not?

  • Reply Jana Friday - June 29, 2012 at 5:34 pm

    I haven’t tried it yet but one of the Laura Mercier mascara’s is vegan and I’m going to try that next! they have lots of vegan options.

    (Black): Aqua (Water), CI 77491/CI 77492/CI77499 (Iron Oxides), Sorbitan Olivate, Stearic Acid, Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), VP/VA Copolymer, Glycerin, VP/Hexadecene Copolymer, Hydroxyethylcellulose, Phenoxyethanol, Sorbitol, Aminomethyl Propanol, Tocopherol, BIS-PEG/PPG-16/16 PEG/PPG-16/16 Dimethicone, Dimethicone, PPG-17/IPDI/DMPA Copolymer, Panthenol, Silica, Ceramide 3, Isopropyl Myristate, Caprylic/Capric Triglyceride, Iodopropynyl Butylcarbamate, Bambusa Vulgaris Extract.

  • Reply jesse.anne.o Friday - June 29, 2012 at 5:09 pm

    Most recently I am/was using Urban Decay’s mascara, which was labeled as vegan. I’ve been pretty happy with that one but now will likely try to find something else when I’m done with this tube.

  • Reply Icequeen81 Friday - June 29, 2012 at 9:28 am

    hard to say something, but is vegan we need to be happy that it doesn’t harm animals to looks a bit prettier

  • Reply Jana Friday - June 29, 2012 at 6:18 am

    I THINK Laura mercier has a mascara That’s vegan. I remember reading the ingredients and thinking “oh cool” but I’m on my phone at the moment to check

  • Reply Amber Friday - June 29, 2012 at 5:46 am

    i’ve tried 2 other wet’n’wild mascaras that were not grood…i will definitely try this one, though! i just swithced back to manic panic collection mascara. it’s volumizing, lengthening, and you don’t need more than 2 coats for dramatic lashes:) i tried the new beauty without cruelty natural mascara, it’s ok but nothing great. feels like nothing comes out of the tube & i need several coats to get a not-so-natural look…and it’s still not dramatic enough for me. for natural looking lashes it’s great…no smearing, smudging, or clumping:)

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