If there’s anything that I would wish a regular reader of Logical Harmony to learn it’s how important it is to do your own research into brands. Just a couple of weeks ago it was announced that Urban Decay has changed their stance on animal testing and is no longer a cruelty free brand. Yet, they are still trying to market some of their products as being vegan.
Updated on July 7, 2012 – Urban Decay Is No Longer Going to Sell in China & Will Remain Cruelty Free
When you take a look at the recently revised Animal Testing Policy from Urban Decay, you will immediately notice that the cruelty free bunny logo’s issued by PETA and Leaping Bunny have been removed. Yet, Urban Decay is still marking products with the purple paw print that, for their brand, denotes a “vegan” product.
If you see a purple paw print next to a product, Urban Decay certifies that it does not contain any animal-derived ingredients. Please note that within a product category, such as Eyeshadows, some shades will be marked with the vegan paw print, and others will not. We have an ongoing initiative with our laboratories to not only create shades (and entire product lines) that are vegan from the start, but also to identify which of our non-vegan products can be converted. In many situations, plant-derived or synthetic alternatives to animal-derived ingredients become available. As long as we can deliver the same high-quality products with rich color and texture, we will convert that product to 100% vegan ingredients, so be on the lookout for new offerings. We are often asked which of our products do not contain animal by-products, and for those customers, we offer our paw.
What Urban Decay is forgetting is that a product is not vegan if it is tested on animals. It doesn’t matter if it contains no animal ingredients. If it has been tested on animals, these products are in no way vegan. For the majority of companies, and for I would guess 99.9% of consumers with a vegan lifestyle, a product being labelled as vegan requires a much stricter stance than the cruelty free label.
It’s important to point out that the purple paw print logo used by Urban Decay is not a standard recognition of a product being vegan. It is, in fact, a logo that they have created for their own use. In the same way that organizations provide brands with logos to denote a researched cruelty free status, the same also exists for vegan products. There are two logos that are used to show that a product is certified vegan – the one issued by Vegan Action and the one issued by The Vegan Society. Both of these can be trusted to help you find vegan products.
If a product is actually cruelty free, that means that neither the product or ingredients have been tested on animals by anyone during any point of the production process (of both the finished product and the ingredients). But cruelty free products often contain animal ingredients that come about through a process that’s hardly cruelty free to animals. Cosmetics frequently contain oils and fats from animals, fish scales, silk, and other ingredients that come from a dead animal. Even ones labelled as “cruelty free”. As someone who lives a vegan lifestyle, I simply cannot justify the use of these ingredients in anything. It makes less sense to me that a brand can market themselves as “cruelty free” but still use ingredients that require the death of an animal.
If a product is vegan, that means that not only is it truly cruelty free but it’s also truly animal friendly. The product and ingredients have not been tested on animals by anyone during any point of the production. These products also do not contain any animal ingredients.
Urban Decay is, once again, trying to pull the wool over the eyes of consumers. Their recent policy changes have been shaded in so much PR gloss that it’s clear they are trying their best to not lose their consumer market. I encourage everyone to write them and let them know your thoughts. Please show Urban Decay that their policy changes, treatment of their customers, and misrepresentation of Vegan are not okay.
Images : We Heart It
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