Too Faced sent me their brand new Too Faced Born This Way Super Coverage Concealer, so I had to film a demo for you to see it in action and hear my thoughts on it. This was filmed some time ago and I have been using this cruelty-free and vegan concealer consistently since it arrived.

Claims: Long-lasting, oil-free, non-comedogenic formula, weightless, hydrating, photo-friendly/no flashback

“Conceal, contour, highlight, and retouch with this super perfecting, natural finish concealer/makeup hybrid. The ultimate multi-use formula for a modern and hydrated photo-ready complexion. Fully loaded pigments provide maximum coverage with an undetectable finish for a look so flawless they’ll think you were Born This Way.”

You can find the Too Faced Born This Way Super Coverage Concealer on the Too Faced website, Sephora, Ulta, and Cult Beauty.

Some of the most popular Too Faced vegan products are:

Is Too Faced cruelty-free? Yes!

Too Faced is cruelty-free! Too Faced is owned by Estee Lauder and Estee Lauder is not cruelty-free. I believe that everyone should decide for themselves how they feel about parent companies. At the end of the day, I would rather people purchase from a cruelty-free brand with a parent company that is not cruelty-free than purchase from a brand who tests on animals themselves. I encourage everyone who supports cruelty-free brands to let Too Faced and Estee Lauder know that being cruelty-free is important to you.

Does Too Faced have vegan products? Yes!

Not only is Too Faced cruelty-free, but too faced has plenty of vegan options! You can find a full list of Too Faced Vegan Products here on Logical Harmony. Please note that the original Too Faced Born This Way Concealer is NOT vegan, but the brand new Too Faced Born This Way Super Coverage Concealer is vegan.

Too Faced Born This Way Super Coverage Concealer First Impressions & Demo:

Products used in the Too Faced Born This Way Super Coverage Concealer First Impressions & Demo Video:

Some of the most popular Too Faced vegan products are:

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