Beauty & Cosmetics, Nail Care, Product Reviews

Milani and Jordana Are No Longer Cruelty Free

Milani and Jordana Are No Longer Cruelty Free

Update December 10, 2014: Milani and Jordana are now re-certified as cruelty free by Logical Harmony! You can read more details here.

After receiving a few reader inquiries about Milani and Jordana, I decided to check in with the brands on their animal testing stance. Both drugstore brands are very well known and very popular because they have a large range of products at great prices. Milani is owned by Jordana. It has been a couple of months since I have done so and brands can change their stance quickly. Sadly, Milani and Jordana can no longer be considered cruelty free.

What has changed is that they now use ingredients that have been tested on animals. Despite their statement that these ingredients were tested on animals to comply with local laws and regulations, there are many cosmetic ingredients that do not need to be tested on animals. The large list of cruelty free brands shows that animal testing for any reason is unnecessary. Both Milani and Jordana have now been listed as Brand to Avoid on this list.

Below is the email that I received from their customer service department.


All Milani finished cosmetic products and formulations have not been subjected to Animal Testing or Re-testing for Cosmetic purposes by or on behalf of Jordana/Milani Cosmetics.

Animal testing for Cosmetic purposes-any animal test or retest carried out on a primarily developed for use in the cosmetics industry or on a material primarily developed for use outside the cosmetic industry where the test is for a cosmetics purpose to provide cosmetic safety or efficacy data or in undertaken for positive listing in EU, for example as a preservative. 

 All animal testing performed with ingredients were done to fulfill the requirements in one or more of the legislations listed below:

  • Chemical legislation and Dangerous Substances Directive 67/548/EEC
  • Dangerous Preparations Directive 1999/45/EC
  • Regulation EC No. 1233/2009 (Chapter V, Article 18) (formerly Cosmetics Directive 76/768/EEC)
  • Existing Chemicals Regulation (EEC) No 793/73
  • Risk Assessment Regulation (EEC) 1488/94 as currently in force, and  Technical Guidance Documents
  • The term Animal is as defined by the 1986 Animals (Scientific Procedures) Act UK.

However, an ingredient may have been subjected to be tested on animals (if it is deemed inevitable or no other alternative method has been validated) by the ingredient manufacturers to comply with environmental regulations/safety efficacy such as TSCA, CEPA, ELINCS, EINECS, REACH, NICNAS, SCCP, etc.

Since the animal testing was done to comply with regional laws and regulations, the brands can still be sold in the EU despite their ban on animal testing. Please read What Does the EU Ban on Animal Testing Mean for Brands Selling Where Testing is Required by Law to learn more. In addition, REACH is a law within the EU that requires animal testing on ingredients used for household items. A lot of these ingredients are also used in cosmetics.

It is very sad that the brands have made this change. Hopefully they will reconsider this change and find new ingredient suppliers that do not test on animals.

Update: Milani is now stating that this information was incorrect and that the team member who was providing it to consumers was doing so in error. However, I cannot get a full and consistent statement from the brand. I will be sure to keep everyone updated.

Another Update: Milani has now added a new FAQ statement about animal testing to their website. “Milani Cosmetics is opposed to any kind of animal cruelty. We are firmly committed to the belief that animal cruelty has no place in the development of effective products. Our suppliers, manufacturers, and outside partners understand Milani’s company philosophy, and we have their confirmation that they do not test our products or formulations on animals.” This statement is inconsistent with the several statements they have been posting in response to consumers in Facebook. It also only addresses products and formulations, when the original issue was the ingredients used and neither the products or the formulations.

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  • Reply Hope Friday - February 27, 2015 at 2:16 pm says it is cruelty free. Just checked today

  • Reply nessa Friday - January 9, 2015 at 3:02 am

    Isnt coverXF sold at Sephora which is not cruelty fre?

  • Reply Diora Friday - January 2, 2015 at 12:06 pm

    Hi Tashina. Thank you for all the work you’ve done with this website.
    Q: I see jordana on your cruelty free list but here it says it’s no longer cruelty free which post is newer and where can I go on your website for updated cruelty free list?

    • Reply Tashina Combs Friday - January 2, 2015 at 12:45 pm

      Hi Diora,

      The Cruelty Free & Vegan Brand List is always kept up to date. There are no other lists. As of December 10th, 2014 Milani and Jordana have been re-certified as cruelty free. You can see the update here. Thank you for reminding me to update this post with a link to it!

  • Reply Emma Tuesday - July 1, 2014 at 7:19 pm

    Hi Tashina! I recently got this email from Jordana when I asked about their cruelty free status:
    “Hi Emma,

    Thank you for contacting us. From the inception of the company, Jordana has been opposed to animal testing for the safety of cosmetic products. Our company philosophy has never changed in this regard. We have never tested our products on animals, and never have allowed others to test our products on animals.

    All Jordana cosmetic products are manufactured by reputable suppliers who do not use animals for product testing. Jordana is now in the process of obtaining certifications from all of our suppliers regarding this fact, as well as the fact that the raw materials used in our products are not tested on animals.

    We do not sell our products in any markets where animal testing is required by law or regulations.

    We endorse the published efforts of many who oppose testing on animals at any point during production, as a finished product, or with respect to ingredients used in the manufacture of the product.

    Please advise if further assistance is needed.


    This sounded pretty legit to me. I got this reply within less than a week of contacting them. It seems weird considering the response you got.

    • Reply Tashina Combs Tuesday - July 1, 2014 at 8:30 pm

      Hi Emma,

      That’s great that they got back to you! I have not received any more responses from them or PETA on this matter.

      This email contains the same statements that were included in the PETA press release. It addresses ingredient suppliers testing products and raw ingredients but, as with the press release, does not address actual ingredients that would potentially be required to be tested to comply with laws and regulations.

  • Reply heidi Thursday - June 26, 2014 at 1:36 pm

    They got PETA certified as of yesterday(I’d rather it be Leaping Bunny) but I’m taking the certification as an indication that they are indeed CF and that this truly was a misunderstanding.

    • Reply Tashina Combs Sunday - July 13, 2014 at 7:29 am

      Hi Heidi,

      That is true that they did get certified by PETA. I have posted an update with my thoughts on the issue and more details about how Milani, Jordana, and now PETA have handled my questions about their cruelty free stance – An Update on the Cruelty Free Status of Milani & Jordana.

      • Reply Danae Tuesday - September 16, 2014 at 8:29 pm

        They are-apparently-not certified anymore. The latest change in the list of brands that don’t test in animals was at 09/16/14…but I’m confused though because there’s like a search brand name site in PETA and it shows that Jordana is CF. I think they forgot to quite that information in that page.

        Anyways this seems so wrong to me,like they-Jordana and Milani- are lying but nobody has said something about it..this all seems so fishy. I think that maybe PETA gave them the certification before they should have,without all the information and know are confused…maybe.

        Hope this all gets clarified. I used to LOVE Jordana,today I found out that it was certified,and right now I discovered that apparently it isn’t-at least not anymore-and now I’m not believing in them anymore.

  • Reply dcgurl Friday - May 30, 2014 at 8:26 am

    Just a question – related to cosmetics – and because Gabriel isn’t 100% animal free – I used to get Zuzu Luxe since I have very oily skin and their products were water based.

    I was wondering if you could recommend some make up that works well and is for oily skin types?

    • Reply Tashina Combs Sunday - July 13, 2014 at 7:40 am

      What specific products are you interested in looking for?

  • Reply onelostmama Thursday - May 29, 2014 at 6:20 pm

    Thank you for your hard work and for sharing that information with the rest of us! They have been added to my No Buy List.

  • Reply onelostmama | Sad PSA: Milani & Jordana Are No Longer Cruelty Free Thursday - May 29, 2014 at 6:11 pm

    […] first reported by Logical Harmony Milani and Jordana are no longer cruelty free.  See posts by Phyrra & Jen at My Beauty […]

  • Reply Christina Thursday - May 29, 2014 at 1:12 pm

    Thank you so much for all of your hard work in keeping us updated. Logical harmony is such a great source because you keep things up to date. Thanks!

  • Reply TokyoMilk is cruelty free | Blushing Biddies Thursday - May 29, 2014 at 12:19 pm

    […] stance on animal testing. Especially with the slight disaster that’s happening with Jordanna and Milani, I wanted to do investigate any company that I wasn’t 100% sure about their cruelty free […]

  • Reply Link Love May 2014 | Buying Cruelty-Free Thursday - May 29, 2014 at 7:47 am

    […] Milani and Jordana Are No Longer Cruelty-Free | Logical Harmony’s diligent investigating uncovers a sad policy change […]

  • Reply Jennifer Wednesday - May 28, 2014 at 6:59 pm

    I, like many, are disappointed in this news. Thank you for your efforts. It goes a long way in helping me support companies who are committed to no animal testing.

  • Reply Sarah Crytzer Wednesday - May 28, 2014 at 9:37 am

    Just saw this on Milani’s Facebook Page in response to a comment made about this topic:

    “Milani Cosmetics is firmly committed to the belief that animal cruelty has no place in the development of our products. Our suppliers, manufacturers, and outside partners understand Milani’s company philosophy, and we have their confirmation that they do not test our finished products or formulations on animals. Milani takes any claim otherwise very seriously and is taking steps to ensure that its partners are always following the company’s best practices in this vein.

    It is crucial that everyone understand that any email that was sent addressing the subject was misleading. We STRONGLY believe that animals should not be hurt, or tested on, for the benefit of humans and cosmetics. Our products and ingredients are made in the United States, Italy, and Europe. None of these ingredients or products are tested on animals. Again, it is extremely important to us that everyone understand that we and our partners, DO NOT test on animals. We are dedicated to providing quality products, with quality ingredients, at an affordable price.”

    • Reply Tashina Combs Thursday - May 29, 2014 at 7:17 am

      They continue to give inconsistent responses about the whole thing. This is one of many different responses I saw on their Facebook wall yesterday. It is also different than the new official statement they published yesterday. Until they can be consistent and truly address the original statement, I don’t feel that I can trust them.

      • Reply Jeanette Saturday - May 31, 2014 at 4:50 pm

        I am having trouble finding where they’ve been inconsistent. I have looked over their facebook and they keep saying that wrong information was given out and that neither ingredients or final products are tested on animals. Also that they don’t work with others who would test. I keep seeing people say they say inconsistent things and I’m not seeing it that way. I’m just kind of confused I guess, could you explain how they are being inconsistent? I just want to be able to know the situation as much as possible so I can make an informed decision about how to feel about this company. Thank you.

        • Reply Tashina Combs Sunday - July 13, 2014 at 7:39 am

          Hi Jeanette,

          Where they are being inconsistent is that they are not addressing the original statement with their customers. There’s a difference between raw ingredients, ingredients, items in production, and finished products. So while they are speaking to a couple of those, they are not addressing them all. I talk about it more in the post An Update on the Cruelty Free Status of Milani & Jordana.

      • Reply blushingbiddies Sunday - June 1, 2014 at 1:35 pm

        agreed, I’m pretty okay with just putting them on my no-buy list for now

      • Reply visionaryvoice on youtube Thursday - June 26, 2014 at 8:01 pm

        thank you for sharing. I posted vide from reading your blog on this topic, I dont know what to think they now joined peta list (which as you may know is not entirely accurate) is what a subscriber let me know, i am considering removing video. thoughts? I don’t trust NYX, not big surprise they lept changing their stories of yes we sell in china no we do not over phone and email…
        i dont know on this one…

        • Reply Tashina Combs Thursday - June 26, 2014 at 9:03 pm

          I have a post being published tomorrow AM with my thoughts on the entire thing. 🙂

  • Reply Sarah S. Wednesday - May 28, 2014 at 6:31 am

    Thanks for letting us know, Tashina! I must confess I already didn’t buy Milani or Jordana because I felt reading their labels to find out what was vegan was a pain. Thank goodness we still have Pacifica! My makeup collection has gotten really small, but I think if I want to expand it I’m going to go for indie vegan brands 🙂

  • Reply blushingbiddies Wednesday - May 28, 2014 at 1:19 am

    Thank you soo much for keeping us in the loop!

  • Reply Christin Tuesday - May 27, 2014 at 11:17 pm

    I’m so disappointed. Milani was one of my favorite brands and I purchased a lot of items from them this spring. I will not purchase any more until they change their ways. It’s so hard to find drugstore brands anymore that are cruelty free. All that is left is Nyx, physician’s formula, and some smaller brands like Pacifica and such they don’t have a ton of makeup products. I really feel that brands don’t need to test on animals anymore when so many alternatives are available, but I know it’s required to sell in china and such so I guess it all depends on money. Maybe it’s cheaper for milani to use ingredients tested in animals than to seek an alternative, but regardless I will no longer support them unless this changes.

  • Reply Melissa Tuesday - May 27, 2014 at 11:04 pm

    This is getting ridiculous!! Cruelty-free drugstore brands are becoming slimmer and slimmer by the year. This is exactly why I make my buying choices very carefully, whether it’s drugstore or high end. My makeup collection is starting to look sad because of so many brands that fell off the wagon. =(

  • Reply Katie Tuesday - May 27, 2014 at 9:18 pm

    If you look at their facebook wall, they’re denying no longer being cruelty-free, but they mention ‘final products and formulations’ and not ingredients.

    • Reply Tashina Combs Tuesday - May 27, 2014 at 9:30 pm

      I see it. But, like you said, it just talks about finished products. :-/ So disappointing.

  • Reply Katie Tuesday - May 27, 2014 at 9:05 pm


    You can see where the rest of my comment is going.

  • Reply Tee Tuesday - May 27, 2014 at 9:02 pm

    I literally screamed out Noooooooooooooooooo! So sad. This is horrible.

  • Reply Kimberly Nissen (@PlasticDiaries) Tuesday - May 27, 2014 at 8:31 pm

    Sooooo pissed off!

  • Reply Ashlee Tuesday - May 27, 2014 at 8:07 pm

    UGH! This is a huge bummer. Thanks for keeping us all informed, Tashina. You rock!

  • Reply Icequeen81 Tuesday - May 27, 2014 at 6:59 pm

    And there goes my last resource of cruelty free products, I am deeply disappointed,
    cause I was leaning on them on my stash, and most on the Jordana cause is more affordable for me, By now I know My search will be more dense, cause locally our choices are increasingly limited. I think we just have La girl which is also limited or mediocre sold locally. ( do not live in the states)

    Good when what I own from the brand is out I well , look for another brand to lean on


    Thanks for the info

    • Reply amy Wednesday - May 28, 2014 at 9:27 am

      me too! But I guess there’s wet n wild and hard candy left in the affordable department. I’m on a major budget. So disappointing! 🙁

    • Reply Meg Wednesday - May 28, 2014 at 12:15 pm

      Have you tried NYX cosmetics?

    • Reply amy Thursday - May 29, 2014 at 11:42 am

      oh, essence is another favorite of mine and physicians formula but it’s expensive unless you can get a sale. I really relied on jordana as well with my budget!

  • Reply Milani Cosmetics is Cruelty Free, Not All Vegan | Logical Harmony Tuesday - May 27, 2014 at 6:47 pm

    […] Update on May 27, 2014 – Sadly, Milani has changed their stance on animal testing and is no longer cruelty free. You can read more here – Milani and Jordana Are No Longer Cruelty Free. […]

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