Beauty & Cosmetics

Kat Von D Beauty is now Certified as Cruelty Free by Logical Harmony!

Kat Von D Beauty is now Certified as Cruelty Free by Logical Harmony!

Image courtesy of Kat Von D Beauty

After working together for several months, the team at Kat Von D Beauty and the Logical Harmony team are very happy to announce that Kat Von D Beauty has now been certified as cruelty free by Logical Harmony! Kat Von D Beauty now appears on the Cruelty Free and Vegan Brands List!

I can now feel comfortable promoting Kat Von D Beauty as a brand that is cruelty free and has many vegan options, and can personally assure you that the Kat Von D beauty line is free of all animal testing in any form. This applies not only to the Kat Von D beauty brand, but to the parent company, ingredient suppliers, and any 3rd party brands that the company may work with. The brand has also stated that they do not and will not take part in any required by law animal testing.

While some products produced by the brand do contain animal ingredients, there are a lot of options that are not only cruelty free, but also totally free of animal ingredients and vegan as well.

Continue reading Kat Von D Beauty is now Certified as Cruelty Free by Logical Harmony to see a current list of vegan options!

In addition to providing Logical Harmony with the necessary statements of assurances to be included on the brands list, Kat Von D beauty is also going to be issuing a new statement about animal testing.

I am proud to say that Kat Von D Beauty products are never tested on animals – and never will be” – Kat Von D

This statement is repeated by the Kat Von D beauty team and Kendo. This statement from Kat has been seen on social media and will soon be on the brands website.

I also asked the Kat Von D Beauty team to provide the readers of Logical Harmony with an exclusive list of the current vegan options! As of August 2015, the Kat Von D Beauty vegan options are:

* The entire Shade + Light Contour Face and Eye Palettes are not vegan, but these shades within the palette are.

For those who are interested in the structure of the Kat Von D Beauty Brand, Kat Von D Beauty is owned by Kendo. Kendo is a sister company to Sephora. Kendo currently owns and produces the Sephora lines Kat Von D Beauty, Ole Henrikson, Bite, Elizabeth & James, Formula X, and Marc Jacobs Beauty. Before Kendo existed as a company, some of these brands were owned by Sephora. This is why some older posts and comments refer to these brands as Sephora brands. Sephora and Kendo are both owned by LVMH.  Kendo does not test on animals, but some of the lines that they own do test on animals as required by law. I have received assurances from Kendo that the Kat Von D Beauty line is not currently, nor will ever be, tested on animals for any reason.

Thank you to the Kat Von D Beauty team for going through the process to be added to the Cruelty Free and Vegan Brands List on Logical Harmony. We are very happy to have you on board as a cruelty free brand!

Editor’s Note: This post contains affiliate links. This means that I receive a commission from items purchased through these links.

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57 Comments

  • Reply Mea Tuesday - March 29, 2016 at 9:17 am

    Do you know if the new KVD eyeshadow palettes are vegan?

    • Reply Tashina Combs Tuesday - March 29, 2016 at 5:58 pm

      My understanding is that, sadly, they are not. 🙁

  • Reply Alice Thursday - January 7, 2016 at 1:40 pm

    Hi!
    Thank you for your blog!
    Do you know if kat von d sells her make up in China?

    Thank you!!

    • Reply Tashina Combs Saturday - January 9, 2016 at 8:05 pm

      Hi Alice,

      The Kat Von D Beauty line is not sold in China. 🙂

  • Reply Amanda Tuesday - November 24, 2015 at 12:26 pm

    In your list it says “Kat Von D Beauty – It should be noted that they are cruelty free, but their parent company owns other brands who are not cruelty free.”

    While this post says “This applies not only to the Kat Von D beauty brand, but to the parent company, ingredient suppliers, and any 3rd party brands that the company may work with.”

    So the parent company doesn’t test but owns other brands that test?

    • Reply Tashina Combs Saturday - November 28, 2015 at 8:10 pm

      That is correct. The company that owns Kat Von D is cruelty free, but owns other brands that are not cruelty free.

  • Reply rosie Wednesday - November 18, 2015 at 8:34 am

    Hi thanks for the great post! Do you know if Marc Jacobs beauty test on animals? It says they don’t but do they get companies to test for them??

    • Reply Tashina Combs Sunday - November 22, 2015 at 8:50 pm

      Hi Rosie,

      Marc Jacobs Beauty has told me that they do test when required by law. They are currently on the Brands to Avoid section of the Brands List for this reason.

  • Reply Carla Monday - October 5, 2015 at 9:51 am

    Kendo is cruelty free? In your post about Bite Beauty it was said that they test where required by law? I love Bite and KVD. Are they both cruelty free? Sorry just confused. Thank you! 🙂

    • Reply Tashina Combs Sunday - October 18, 2015 at 7:31 pm

      Kendo doesn’t actually make any products, so they are cruelty free by default. What was mentioned in that post was that I had been previously told that their brands (such as Bite Beauty, Marc Jacobs Beauty, Formula X, etc) were tested as required by law. At first, many of these brands were owned by Sephora before Kendo was created as their sister company. I can see how it can be confusing. But each line is treated as its own brand under the Kendo umbrella, and Kendo is just a business brand. I hope this helps explain!

      • Reply Carla Monday - October 19, 2015 at 11:08 am

        Absolutely! 🙂 Thank you!

  • Reply Zim Thursday - September 24, 2015 at 8:31 pm

    Do you know if the new, limited edition mi Vida loca remix palette is vegan? They haven’t publicly released an ingredient list for it, at least not that I was able to find

    • Reply Tashina Combs Sunday - October 18, 2015 at 10:33 pm

      Unfortunately it’s not vegan. Some shades have carmine.

  • Reply Lynne Thursday - September 17, 2015 at 4:41 pm

    There parent company is Sephora. Which does test on animals.

    • Reply Tashina Combs Monday - September 21, 2015 at 8:22 am

      Hi Lynne!

      As outlined in this post, their parent company is Kendo and not Sephora. Kendo does not test on animals. 🙂

      • Reply Carla Friday - October 9, 2015 at 10:44 pm

        In the Bite Beauty review it send Kendo tests on animals when required by law. Since Bite and KVD are both under Kendo are they both cruelty free? Did Kendo change something? I love KVD and I miss Bite Beauty, can you please clarify? Thank you! 🙂

        • Reply Tashina Combs Sunday - October 18, 2015 at 7:24 pm

          Hi Carla,

          Bite Beauty remains on the Grey List. They have the same parent company, but Kat Von D Beauty and Bite are separate brands and may have different policies. The Kat Von D Beauty brand was able to fill out all the necessary items to be listed on Logical Harmony with very clear answers, but the Bite Beauty team has not been able to do the same.

          • Carla Monday - October 19, 2015 at 11:06 am

            Ah…ok. Thank you for clearing that up! 🙂

  • Reply RachelC Monday - August 24, 2015 at 7:22 am

    Thanks so much for this info! I was just about to return some KVD products because of this issue, but now I can keep them!

  • Reply Zim Thursday - August 13, 2015 at 6:31 pm

    Do you know if they newly released studded kiss shades are vegan? I saw someone say that, but I can’t find any info to back it up :/ It would be great if they are

    • Reply Tashina Combs Friday - August 14, 2015 at 6:42 am

      I just updated the list of vegan options. 🙂

  • Reply Jessica Wednesday - August 12, 2015 at 7:08 am

    I’ve tried several times in the past to contact Kat Von D Makeup inquiring about their ingredients, and never got a reply…is there any way to find out what ingredient(s) are in the one shade from the contour palette that isn’t vegan??

    Thanks 🙂

  • Reply Emma O. Monday - July 27, 2015 at 10:06 pm

    Can you update the list with her new stuff?
    Please and Thanks!!

  • Reply Neinei Wednesday - June 10, 2015 at 10:57 pm

    So does this mean Kat Von d beauty is not sold in China? Thank you for your hard work!

  • Reply yumirae Wednesday - May 27, 2015 at 9:12 am

    This is great news! Any info on Marc Jacobs Beauty? They are now listed on Peta’s Cruelty Free list.

  • Reply visionaryvoice on youtube Monday - May 18, 2015 at 6:06 am

    Good to know, I had subscriber tell me they were but I replied that I wasn’t sure but trust your opinion. I’m actually surprised to be honest.

  • Reply Alexis Saturday - May 16, 2015 at 9:46 am

    I’m just a little confused so does LVHM test on animals?

    • Reply Tashina Combs Sunday - August 9, 2015 at 8:31 pm

      They own other brands who do, but they themselves do not.

  • Reply Cara Friday - May 15, 2015 at 8:49 pm

    Nice! Does LVMH conduct animal testing?

    • Reply Tashina Combs Sunday - August 9, 2015 at 8:32 pm

      They own other brands who do, but they themselves do not.

  • Reply Jenny Wednesday - May 13, 2015 at 9:47 pm

    Thank you for sharing! made my day!!!

  • Reply Samantha Davern Wednesday - May 13, 2015 at 8:36 pm

    This is awesome, thanks so much for all the information! The only thing I think is confusing/a little misleading maybe is that they’ve listed the Shade + Light palettes with certain shades but not all – meaning the palette isn’t considered vegan at all, right? x

    • Reply Tashina Combs Monday - July 6, 2015 at 1:16 pm

      That is accurate – some shades in the palette are vegan but the palette as a whole is not. I debated not listing it, but figured it would be best to let people decide what is best for themselves.

  • Reply Mina Wednesday - May 13, 2015 at 8:32 pm

    Awesome. I’m not a big fan of Kat (don’t really watch tv) but she is beautiful and I LOVE that she is supporting cruelty-free.

  • Reply Jlee Wednesday - May 13, 2015 at 8:24 pm

    Thanks for your work on this, Tashina! This post certainly made me think. I am not sure how I feel about companies where the parent of the parent company tests on animals as required by law or where sister companies test on animals as required by law. I’d love to see a video where you share your thoughts on the relationships between parent companies and their affiliates, and how Kat Von d’s situation is different (or not) to other companies that are cruelty free but owned by a not cruelty free parent company.

    • Reply Angie Saturday - May 23, 2015 at 5:11 am

      I agree. This would be very helpful!

  • Reply Michele Wednesday - May 13, 2015 at 3:12 pm

    Will you add more clarification on the status of the parent company, Kendo? As stated above, “this applies not only to the Kat Von D beauty brand, but to the parent company, ingredient suppliers, and any 3rd party brands that the company may work with.” However, later in the article it says “Kendo does not test on animals, but some of the lines that they own do test on animals as required by law.” Therefore doesn’t that mean they (Kendo) do test? My concern is supporting a parent company that tests so they can sell products in certain markets.

    Thanks for the info!

    • Reply Tashina Combs Sunday - August 9, 2015 at 8:26 pm

      Hi Michele,

      Kendo doesn’t test, but some brands that they own do test. It is different than having a parent company who tests, such as in the case of Urban Decay who is owned by L’Oreal. Kendo isn’t a company that produces products. They just own several cosmetic lines. I hope this helps to clarify.

  • Reply Lisa Wednesday - May 13, 2015 at 3:02 pm

    What about LVHM? Don’t they test?

    • Reply Tashina Combs Tuesday - August 11, 2015 at 9:53 pm

      LVHM is not a beauty company, but they own beauty companies. Some of them do test and some do not.

  • Reply patgoodwin1 Wednesday - May 13, 2015 at 2:40 pm

    This is amazing! I’m so happy and will support this brand 100%. Thank you Tashina for all you do.

  • Reply Shafali Darling Wednesday - May 13, 2015 at 2:22 pm

    I read on their IG account that KVD make up is working towards making the whole line vegan. Is that something you have heard from them?

  • Reply Brianna Wednesday - May 13, 2015 at 11:55 am

    I think it’s pretty strange that they don’t provide ingredient lists for many of their products. I personally boycott palm oil derivatives and every other makeup company’s site I’ve ever looked at has provided full ingredient lists for every product. Is there a list somewhere I’m missing? Were you provided with these lists perhaps?

    • Reply Tashina Combs Sunday - August 9, 2015 at 8:27 pm

      If you email them and ask about a specific product, they will provide the ingredient lists. 🙂

  • Reply Keirstyn Wednesday - May 13, 2015 at 11:44 am

    This is so great! In light of Tarte, NYX, etc being owned by non cruelty free brands and now possibly Too Faced, I’m so glad there is a new easily accessible cruelty free brand on the list!!

  • Reply Blue Wednesday - May 13, 2015 at 10:25 am

    best news!!!

  • Reply Erin Wednesday - May 13, 2015 at 9:27 am

    I’ve never used Kat Von D before but will check it out now! In regard to Kendo, does that mean Bite Beauty is okay now after all? I’ve never used any of the other brands you mentioned and curious about them now too. Thanks for the info and all the effort you put into getting it for us!

    • Reply Tashina Combs Wednesday - May 13, 2015 at 9:55 am

      Hi Erin,

      I have not received a clear animal testing stance from Bite since they were acquired, so they are still on the Grey Area list. Most of the Kendo brands do test as required by law.

  • Reply Suzi Wednesday - May 13, 2015 at 8:35 am

    Could you share what has been exchanged about their suppliers? I’m asking because Kendo has always been ambiguous about this, so the Kat Von D team probably had more valuable info!

    • Reply Tashina Combs Monday - July 6, 2015 at 1:18 pm

      The documents brands submit to be on Logical Harmony are confidential, but I can assure you that all brands are thoroughly vetted on all levels.

  • Reply cathryn2 Wednesday - May 13, 2015 at 6:52 am

    This is great! Thanks so much for getting a list of vegan products it is super helpful. I appreciate all the work you do on this site!! I’m glad I can use one of my favorite pre-vegan foundations again 🙂

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