Beauty & Cosmetics, Hair Care, Nail Care, Skin Care

Cruelty-Free Brands Available at Ulta

Cruelty-Free Brands Available at Ulta

For many beauty lovers, big chain stores like Ulta are one of the main places where we purchase cosmetics, skin care, and hair care. Ulta is unique in that they carry both high-end and drugstore brands. This makes it easy to do a lot of your beauty shopping in one place. Being aware of the cruelty-free brands at Ulta can be a challenge simply because they carry so many brands.  In an effort to make things easier for consumers,  we wanted to create and share this list of cruelty-free brands at Ulta.

Take this guide of cruelty-free brands at Ulta with you the next time you go to an Ulta store (details on how to do that are in the post!) or reference it for easy online cruelty-free shopping!

This is the most recent update of a post I originally published on October 31, 2014

All brands included here are sold at Ulta. They are cruelty-free, which means free of animal testing, and they all also have vegan options to choose from.

Just as with the Cruelty-Free and Vegan Brand List, it is noted next to a brand if they cruelty-free but are owned by a company who tests on animals. It is also noted if they are not only cruelty-free but also a 100% vegan brand.

Want to take this list with you? Scroll down to get a printable PDF and a mobile-friendly version!

Cruelty-Free Brands Available at Ulta
Cruelty-Free Brands Available at Ulta
Cruelty-Free Brands Available at Ulta

Another great thing about Ulta is that they do not sell in China, where animal testing is required by law, and their house line is also cruelty-free.

Other cruelty-free shopping guides:

Editor’s Note: By using the affiliate links contained in this post you are helping to support Logical Harmony as we may receive a commission on purchases made (with no added cost to you). This helps keep Logical Harmony running, and we appreciate your support.

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71 Comments

  • Reply Alyson Monday - January 9, 2017 at 8:57 am

    First Aid Beauty can no longer guarantee that their products are cruelty free :'(

    • Reply Tashina Combs Sunday - February 5, 2017 at 2:37 pm

      Hi Alyson,

      I’ve talked to them about this and they have assured me that nothing has changed in their practices or requirements from suppliers. They do still require them to be cruelty-free and their ingredients are not tested on animals. I did give them feedback that their customer service response was confusing/misleading to people. I hope this helps!

  • Reply Truc Nguyen Monday - January 9, 2017 at 2:22 am

    The body shop use honey in their skin products. Does this mean they are vegan ?

    • Reply Tashina Combs Thursday - January 26, 2017 at 11:17 am

      I don’t consider honey to be vegan, but the brand is cruelty-free in that they do not test on animals.

  • Reply Sarah Sunday - January 8, 2017 at 6:48 am

    Hey Tashina! Thank you for this post. Quick question: How did you find out that the Ulta Collection is cruelty free? I’ve searched far and wide trying to figure this out, and I’ve only seen it stated here on your website. Thank you in advance!

    • Reply Tashina Combs Thursday - January 26, 2017 at 11:19 am

      By talking to some higher ups at the corporate office. It took a long time to get that far up, but they were open to the discussion thankfully. 🙂

  • Reply Kelly Jean Tuesday - November 22, 2016 at 3:28 pm

    Welp, I just returned all of the Too Faced makeup I bought during their 20% off sale, as well as some Becca since I can’t and won’t support parented companies. I wonder how long before one of the conglomerates acquire the rest of the cruelty free brands that are available at both Ulta and Sephora. I guess it’s time to go with indie brands only that way there’s little risk of having to clear out my collection every few months. It’s too expensive.

  • Reply Jamie Saturday - July 23, 2016 at 9:30 pm

    Thank you for helping others take care of God’s creation, these precious animals. God bless you! Your information has been very helpful!!

  • Reply Jessica Tuesday - April 19, 2016 at 11:55 am

    Is this list still current as of April 2016?

  • Reply Ashley Saturday - February 13, 2016 at 10:46 am

    Hi Tashina!
    I recently considered going cruelty free and I have found that information I get from Rhian, Leticia, and you on youtube are very helpful. Anyways! I was really into Mary Kay products before I decided to go cruelty free. Can you tell me if this brand is cruelty free, or not?
    Thank you!

    • Reply Tashina Combs Sunday - February 14, 2016 at 1:14 pm

      Sadly, Mary Kay isn’t cruelty free. 🙁

  • Reply Rachel Wednesday - February 3, 2016 at 7:20 am

    Benefit claims to be cruelty free, so could please explain how they aren’t? There is so much controversy.

    • Reply Tashina Combs Tuesday - February 9, 2016 at 9:55 am

      Hi Rachel,

      Sadly, Benefit tests on animals when required by law. 🙁

  • Reply Michele Saturday - July 18, 2015 at 4:27 pm

    IT Cosmetics is on the PETA Does Not Test list, and bears the bunny label.

    • Reply Tashina Combs Sunday - October 4, 2015 at 5:26 pm

      Hi Michele,

      To be considered cruelty free by Logical Harmony, brands have to submit certain pieces of information and complete specific forms. The responses from this brands was unclear and, despite having reached out multiple times for clarification, I was unable to get any more information. I am not comfortable promoting them as cruelty free at this point. I hope you understand.

  • Reply Jess Friday - June 26, 2015 at 8:39 am

    Thanks for your info…smashbox is another product that is cruelty free but parent company is not

    • Reply Tashina Combs Monday - July 27, 2015 at 3:53 pm

      Sadly, Smashbox still states that they do test when required by law.

  • Reply Julie Monday - June 15, 2015 at 11:44 pm

    Hi Tashina, I just purchased a couple of items from the Ulta cosmetics line, which you indicate as being cruelty free, however when I looked closer at the package I noticed the product is made in China. I’ve tried doing my own research on the Ulta brand cosmetics, but haven’t been able to come up with anything that indicates that are 100% cruelty free. Please advise. Thank you! BTW – Mary Kay has ventured back into animal testing, too bad, they had some great products.

    • Reply Tashina Combs Sunday - December 6, 2015 at 5:22 pm

      Hi Julie,

      A brand can manufacture in China and still be cruelty free. It’s only when they sell in China that they are required to test on animals. 🙂 I talked to Ulta and they were able to complete all the necessary forms to be listed on Logical Harmony, so I trust that they are cruelty free.

  • Reply Melissa Monday - May 25, 2015 at 8:15 pm

    Hi Tashina. Thanks for everything you do. When did ORLY and Conair become cruelty free again?

    • Reply Tashina Combs Monday - September 21, 2015 at 8:13 am

      Both brands have been cruelty free for some time. With ORLY, it was discovered that an old distributor was continuing to sell their items without their knowledge (An Update on ORLY’s Animal Testing Stance). Conair has always been cruelty free during the time that I have spoken to them. I’m not sure if this was different in the past or not. I hope this helps!

  • Reply Trish Wednesday - May 13, 2015 at 4:13 pm

    IT cosmetics and Pur minerals are awesome cruelty free brands also sold at Ulta. I really do appreciate all of the information you post please keep it going : ) Thank You!

    • Reply Tashina Combs Sunday - October 4, 2015 at 5:27 pm

      Hi Trish,

      Unfortunately, neither brand has been able to complete the process to be listed on Logical Harmony. This is something I require of brands before adding them to any area of the site. I would love to add them and hope to hear from them in the future. 🙂

  • Reply Gail Peterson Sunday - May 3, 2015 at 4:41 am

    Thank you for this, Tashina, I’ll make it available in my college town community where Ulta recently opened a store. Is there any hope that Mary Kay cosmetics will reconsider selling in China? They were once such a leader in their commitment against animal testing.

    • Reply Tashina Combs Tuesday - May 12, 2015 at 7:11 am

      You’re welcome, Gail! I’m glad this helps you. 🙂 As far as Mary Kay, I am not sure. I think that if a lot of people were to ask them to reconsider any company may, but in the end the sales are likely the driving factor.

      • Reply sandy Monday - July 13, 2015 at 1:10 pm

        Hi so Ulta brand makeup is also lead free?

        • Reply Tashina Combs Monday - August 3, 2015 at 7:03 am

          I’m not sure about that, Sandy. I would ask Ulta customer service. They should be able to help you with any questions about the ingredients in their products.

  • Reply bunnyyg123 Wednesday - March 18, 2015 at 9:40 am

    Murad (on PETA list) , Dermalogica (on PETA list) , Pur Minerals (on Peta list) DERMAdoctor, IT cosmetics (on PETA list), Zoya nail polish, Orly nail polish are some KENRA hair care, DermOrganic are some of the other brands sold by ULTA that are cruelty free:)

    • Reply Tashina Combs Saturday - January 9, 2016 at 8:31 pm

      For all the lists here on Logical Harmony, I only include brands who have completed the forms to be on our Cruelty Free Brands List. While some of these brands are, not all of them have been responsive to my outreach. Thanks for suggesting these though! Since Ulta stores vary and the online store carries some different brands, it’s always good to know what people have available to them. 🙂

  • Reply Tess Gia Wednesday - March 4, 2015 at 4:38 pm

    Ulta is made in China,are they still considered cruelty free?

  • Reply Brianna Sunday - March 1, 2015 at 9:11 am

    What about Brocato and It’s A 10? Thanks!

    • Reply Tashina Combs Friday - May 8, 2015 at 9:34 pm

      Thanks for suggesting these brands, Brianna! I have reached out to both of them and hope to add them to the list soon. Have a great day!

  • Reply Natalie Wednesday - February 25, 2015 at 9:35 am

    The Ulta near my house has Zoya nail polish, too!

  • Reply L Tuesday - February 24, 2015 at 8:09 pm

    TashIna- if a company now sells to China they are removed from the cruelty free list- their is no guarantee any longer. Try app cruelty cutter

    • Reply Tashina Combs Thursday - February 26, 2015 at 6:50 pm

      Yup! I remove them from my lists as well if they partake in any animal testing. 🙂

  • Reply Mayola Becheret Ruiz Tuesday - February 24, 2015 at 6:48 pm

    how about batiste?? are they cruelty free? I read that they were a long time ago but it could have changed

    • Reply Tashina Combs Thursday - February 26, 2015 at 6:51 pm

      Hi Mayola!

      I have reached out to Batiste and am waiting to hear back. They are currently on the Pending Brands section of this list. Once I talk to them, they will be moved to the appropriate section of the list.

  • Reply Ashlyn Williams Sunday - February 22, 2015 at 2:51 pm

    Cover FX?

    • Reply Tashina Combs Sunday - August 2, 2015 at 8:16 am

      I don’t believe they are sold at Ulta. They aren’t listed online and I haven’t seen them in any stores I have been to. Are they available at the locations near you?

  • Reply Melanie Mathis Friday - February 20, 2015 at 9:48 am

    I’ve seen that Anastasia Beverly Hills was cruelty free on other websites but didn’t see it on here. Can anyone clarify that for me? Thank you!! 🙂

    • Reply Tashina Combs Tuesday - February 24, 2015 at 12:04 am

      Hi Melanie,

      Thanks for catching that! Anastasia Beverly Hills is cruelty free and I’ve just updated this so that they are listed.

  • Reply brittany Thursday - February 12, 2015 at 8:16 am

    coola isn’t vegan, as many of their products contain beeswax

    • Reply Tashina Combs Thursday - February 12, 2015 at 10:46 am

      Thanks for catching that typo, Brittany! I don’t even have them listed as 100% vegan on the main Cruelty Free & Vegan Brands List.

  • Reply Jen @ Driftwood Gardens Monday - January 26, 2015 at 7:49 am

    I have been eating a plant based diet for about 9 months now, and recently watched the documentary film Earthlings, which changed my life. I have been scrambling to find out what beauty supplies I can still use without contributing to animal testing and this list is SUCH a sigh of relief for me! I had visions of painting my face with cocoa and beet juice and I am so happy to see Ulta carrying so many cruelty free options, including their own brand. I feel very lucky to have stumbled upon your site, and I’m going to be looking around here for some more great information (especially interested in hair products). Thanks so much!

  • Reply Ana Saturday - January 24, 2015 at 11:13 am

    What about Mally?

    • Reply Tashina Combs Friday - April 10, 2015 at 6:41 pm

      Hi Ana,

      I have reached out to Mally, but they have not been able to give a clear response about their animal testing policies. Because of this, they are on the Grey Area list. I hope this helps!

  • Reply Kelsie Wednesday - December 31, 2014 at 8:42 pm

    Bare minerals parent company sells to China and is in fact not cruelty free.

    • Reply Tashina Combs Friday - January 2, 2015 at 12:56 pm

      Hi Kelsie,

      That is correct that their parent company is not cruelty free, as noted in the post. Bare Minerals has been able to maintain their cruelty free stance and does not test on animals. I like to let everyone decide for themselves how they feel about parent companies.

  • Reply Betsy Kleger Sunday - December 21, 2014 at 11:40 am

    What about iT Cosmetics and Laura Geller brands? I thought they were cruelty free……thanks for this list…..I’m going to stop purchasing from the companies whose parent company tests on animals…..

    • Reply Tashina Combs Friday - April 10, 2015 at 3:55 pm

      Hi Betsy,

      I have reached out to Laura Geller a few times but have never received a response. IT Cosmetics has been unable to give me a clear response about their stance on animal testing. I have requested clarification but have not received any additional information from them. For the time being, I am unable to support either brand for those reasons. I hope this helps!

  • Reply ivanete roark Thursday - November 6, 2014 at 6:07 pm

    Hi Tashina, I will be supporting ulta now, and Sephora less, duo to the fact that ulta chose to keep clean and not sell to China, thank you for your beautiful work:)

    • Reply Carol Holmes Wednesday - December 24, 2014 at 5:30 am

      Amen!

  • Reply Melissa Gandarinho Tuesday - November 4, 2014 at 11:04 am

    I had no idea ULTA’s brand was cruelty free. I am now going to go on a s hopping spree, weeee!! So ecstatic.

  • Reply Melissa Gandarinho Tuesday - November 4, 2014 at 11:03 am

    I had no idea ULTA’s brand was cruelty free. I am now going to go on a shopping spree, weeee!! So ecstatic.

  • Reply Venus Sunday - November 2, 2014 at 10:50 am

    Nvey Eco is sold at Ulta. Tashina, do you know anything about the brand? As far as I’ve been able to find out they are cruelty free.

    • Reply Tashina Combs Sunday - March 22, 2015 at 1:37 pm

      Hi Venus,

      I haven’t heard of them before. Thanks for suggesting them though! 🙂 We have reached out to them and they will be added to the Pending Brands list. Hopefully I hear back from them soon!

  • Reply Tasha Saturday - November 1, 2014 at 5:39 pm

    Isn’t Mario Badescu also cruelty free?

    • Reply Tashina Combs Wednesday - February 18, 2015 at 9:59 pm

      Hi Tasha,

      I have reached out to them multiple times but have never received a response. :-/

  • Reply Lisa G. Saturday - November 1, 2014 at 5:38 pm

    It Cosmetics?

    • Reply Tashina Combs Wednesday - February 18, 2015 at 9:58 pm

      Hi Lisa!

      IT Cosmetics is currently on the Grey Area list. They have been unable to give me a clear response about their stance on animal testing. Hopefully this changes in the future.

      • Reply Marcia Monday - February 23, 2015 at 8:36 pm

        Thank you! I just actually asked a related question. I am new to this site. LOVE it. I am trying to find out as well from a friend who sells it. I asked her for hard data as I am having trouble finding out. One of their products uses an extract from horse tails…a horse would not have to be killed for that granted.

  • Reply blushingbiddies Friday - October 31, 2014 at 9:59 pm

    I take it IT Cosmetics is still on the grey-area list for you? D:

    • Reply Tashina Combs Sunday - January 18, 2015 at 1:48 pm

      They are. I have still been unable to receive a detailed response.

      • Reply Alex Monday - January 26, 2015 at 8:02 am

        Why do you think they do test on animals? The girl at ultra was really trying to sell it to me and I didn’t buy it because it wasn’t on your list.

        • Reply Tashina Combs Wednesday - February 18, 2015 at 7:16 pm

          Being the Grey Area list does not necessarily mean that they do test on animals. It means that I have been unable to get a clear response from them about their animal testing stance. When I cannot get a clear response, and follow up multiple times, I simply do not feel comfortable labelling that brand as cruelty free. I hope this helps, Alex!

  • Reply rachel Friday - October 31, 2014 at 6:04 am

    Just wha h was looking for! Thank you! The last tjme I was in a tiny ulta In South Dakota I actual met another vegan. (The only vegan I’ve actually, were sparse in the Midwest, jt was a good day! ) she was the associate and we talked for far longer than we should have and she meantioned that she was trying to compile a binder of all cruelty free products in their store, (what a great quick guide idea! Not to meantion it’s a small PSA!) but their store officials weren’t going for it! How insane! People don’t always knows what the little paw print next to products are. This guide will be more than helpful!

  • Reply Maureen Friday - October 31, 2014 at 5:44 am

    Zoya is also sold at Ulta! It’s not on the website, but it’s typically in the stores 🙂

    • Reply Tashina Combs Sunday - March 22, 2015 at 1:41 pm

      Oh that’s awesome! I will add them to this list now! 🙂

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