Cruelty-Free Brands at Ulta (Updated For 2023!)

Use this guide to find the best cruelty-free brands at Ulta.
For many beauty lovers, big retailers like Ulta, Sephora, Nordstrom, Beauty Bay, and Cult Beauty are where we purchase makeup, skincare, fragrance, and hair care. Ulta is unique in that they carry both high-end and drugstore brands. This makes it easy to do a lot of your beauty shopping in one place. Being aware of the cruelty-free brands at Ulta can be a challenge simply because they carry so many brands. In an effort to make things easier for consumers, I wanted to create and share this list of cruelty-free brands at Ulta.
Take this guide of cruelty-free brands at Ulta with you the next time you go to an Ulta store (details on how to do that are in the post!) or reference it for easy online cruelty-free shopping! Curious about some of the brands sold at Ulta aren’t cruelty-free? That’s also in the post!
Note: By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!
All brands included here are sold at Ulta. They are cruelty-free, which means free of animal testing, and they all also have vegan options to choose from. Just as with the Cruelty-Free Brand List, it is noted next to a brand if they are cruelty-free but are owned by a company that tests on animals. It is also noted if they are also a 100% vegan brand.
Cruelty-Free Brands at Ulta:
Below is a full list of all of the cruelty-free brands at Ulta. This includes makeup brands, skincare brands, hair care brands, and fragrance brands. It also covers the drugstore and prestige sides of the store as well.
- About Face – 100% vegan
- Ace Beauté
- ACURE – 100% vegan
- AG Care – 100% vegan
- Anastasia Beverly Hills
- Andalou Naturals
- Aquis
- Arctic Fox – 100% vegan
- Ardell
- Ariana Grande
- Axiology – 100% vegan
- Babo Botanicals
- bare Minerals (list of bare Minerals vegan products) – Parent company is not cruelty-free.
- Beast
- Beauty Bakerie
- beautyblender
- BH Cosmetics
- Bio Ionic
- Bliss
- Body Shop, The
- Boscia
- Briogeo – Parent company is not cruelty-free.
- Burt’s Bees – Parent company is not cruelty-free.
- Buxom – Parent company is not cruelty-free.
- Cocokind
- ColourPop
- Conair
- COOLA (list of COOLA vegan products)
- CoverFX – 100% vegan
- COVERGIRL – Parent company is not cruelty-free.
- DefineMe Fragrance – 100% vegan
- Derma E – 100% vegan
- Dermablend – Parent company is not cruelty-free.
- Dermalogica – Parent company is not cruelty-free.
- DevaCurl – Parent company is not cruelty-free.
- DryBar
- Eco Tools
- ELF Cosmetics
- Ella + Mila
- EOS
- Eva NYC
- Every Man Jack
- Eylure
- Fenty Beauty
- Flower Beauty
- Fourth Ray Beauty – 100% vegan
- Frank Body (list of Frank Beauty vegan products)
- Garnier – Parent company is not cruelty-free.
- HAN Skincare Cosmetics
- Hask
- Hello Products – 100% vegan. Parent company is not cruelty-free.
- Hempz
- Heritage Store
- Hourglass Cosmetics – Parent company is not cruelty-free.
- House of Lashes
- Hynt Beauty
- IGK -100% vegan
- Indie Lee
- It’s a 10
- J.R. Watkins
- Jane Iredale
- Josie Maran
- Juice Beauty – 100% vegan
- Keys Soulcare
- Kinship
- Kitsch – 100% vegan
- Kopari (list of Kopari vegan products)
- KORRES
- KVD Beauty – 100% vegan
- Kylie Cosmetics – Parent company is not cruelty-free.
- Kylie Skin – Parent company is not cruelty-free.
- LAVANILA
- Lime Crime – 100% vegan
- Loving Tan – 100% vegan
- Mad Hippie – 100% vegan
- Makeup Eraser – 100% vegan
- Makeup Revolution
- Manic Panic – 100% vegan
- Mario Badescu
- Mented Cosmetics
- Michael Todd
- Milani (list of Milani vegan products)
- Murad – Parent company is not cruelty-free.
- MyChelle Dermaceuticals
- NABLA
- Nad’s Natural
- NEST Fragrances
- No7 – Parent company is not cruelty-free.
- Not Your Mother’s
- Nudestix – 100% vegan
- NYX – Parent company is not cruelty-free.
- Odele – 100% vegan
- OFRA Cosmetics – 100% vegan
- Olaplex – 100% vegan
- Olio E Osso
- OSEA – 100% vegan
- Ordinary, The – 100% vegan. Parent company is not cruelty-free.
- ORLY
- OUAI
- Ouidad
- Pacifica – 100% vegan
- Parissa
- Patchology (list of Patchology vegan products)
- Paul Mitchell
- Peach & Lily
- Peace Out
- Peach Slices
- Perricone MD
- Philosophy – Parent company is not cruelty-free.
- Pinrose – 100% vegan
- Pipette
- Pixi Beauty
- Poo~Pourri – 100% vegan
- PUR Cosmetics (list of PUR Cosmetics vegan products)
- Pureology – Parent company is not cruelty-free.
- PYT Beauty
- r.e.m. Beauty – 100% vegan
- Real Techniques
- Rituel de Fille
- Rosebud Perfume sk*pCo.
- Sand & Sky
- Seed Phytonutrients – Parent company is not cruelty-free.
- Shea Moisture – Parent company is not cruelty-free.
- sk*p
- Skinfix
- skyn ICELAND – 100% vegan
- SmartyPits
- Smashbox (list of Smashbox vegan products) – Parent company is not cruelty-free.
- Soap & Glory – Parent company is not cruelty-free
- Spectrum – 100% vegan
- St. Tropez
- Static Nails – 100% vegan
- Stila
- StriVectin
- Sugar Rush by Tarte – 100% vegan. Parent company is not cruelty-free.
- Sun Bum
- Sunday Riley
- Supergoop!
- SweetSpot Labs
- T3
- Tanologist – 100% vegan
- Tarte (list of Tarte vegan products) – Parent company is not cruelty-free.
- TheraBreath – Parent company is not cruelty-free
- Tony Moly
- Too Faced (list of Too Faced vegan products) – Parent company is not cruelty-free.
- Touchland – 100% vegan
- Tree Hut
- TRESemmé – Parent company is not cruelty-free.
- Truly – 100% vegan
- ULTA
- Undefined Beauty
- Uoma Beauty
- Urban Decay – Parent company is not cruelty-free.
- Urban Veda – 100% vegan
- Undone Beauty
- Urban Skin Rx
- VERB
- Well People
- WLDKAT – 100% vegan
- Vacation – 100% vegan
- Vintage Cosmetic Company, The
- Yes to
- Youthforia – 100% vegan
- ZitSticka
- Zoya
I get a lot of questions about the Ulta house brand and if Ulta is cruelty-free. Another great thing about Ulta is that they do not sell in China, where animal testing is required by law. The Ulta Collection brand is also cruelty-free. There are even some vegan-friendly options in the house line too!
Brands That Test on Animals at Ulta:
The following list is a handful of brands sold at Ulta that are not cruelty-free. This is not a comprehensive list, but some of the most popular brands sold there are not cruelty-free by Logical Harmony standards. Please check out the Brands to Avoid for a full list of brands that do not fit the Logical Harmony definition of cruelty-free.
- Aveeno
- Biore
- Clarisonic
- Clean & Clear
- Jergens
- John Frieda
- Kiehl’s
- L’Oreal
- MAC
- NARS
- Neutrogena
- Nivea
- Olay
- Origins
- Proactiv
- Shiseido
Popular cruelty-free products sold at Ulta:
Note: By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!
Physician’s Formula isn’t on the list. I read a while back that their cruelty-free status has changed. Are they still cruelty-free or not.
They aren’t. They were removed from the Logical Harmony Cruelty-Free Brand List a while ago, and are now on the Brands to Avoid list.
LOVE the info…Thank you…????????. Curious if Makeup Revolution is cruelty free? Was it already on the list and I missed it? Thanks much ??
I haven’t been able to confirm that they are cruelty-free, no.
Hi Nina! I just wanted to let you know they have now been added as a Logical Harmony Approved cruelty-free brand!
thanks for the updated list!
I was wondering what the status is with morphe. I saw something on another site that seemed conflicting and am perplexed.
Hi Stacey, I do not consider Morphe to be cruelty-free.
Hi,
I am supriesed, as faar i know The Body Shop not testing on Animals, but belongs to L’oreal group, which testing on Animals. Why The Body Shop is on the list cruelty -free products?
Hi Paulina!
They haven’t been owned by L’Oreal for a couple of years now.
BH Cosmetics is cruelty free. I don’t see them on either list.
I’ve been unable to get a clear response from them about their animal testing practices.