Cruelty-Free Brands at Ulta (Updated For 2021!)

Cruelty-Free Brands at Ulta


Trying to figure out what the cruelty-free brands at Ulta are? This guide from Logical Harmony can help!

For many beauty lovers, big retailers like Ulta, Sephora, Nordstrom, Beauty Bay, Cult Beauty, and others are some of the main places where we purchase cosmetics, skincare, and hair care. Ulta is unique in that they carry both high-end and drugstore brands. This makes it easy to do a lot of your beauty shopping in one place. Being aware of the cruelty-free brands at Ulta can be a challenge simply because they carry so many brands. In an effort to make things easier for consumers, I wanted to create and share this list of cruelty-free brands at Ulta.

Take this guide of cruelty-free brands at Ulta with you the next time you go to an Ulta store (details on how to do that are in the post!) or reference it for easy online cruelty-free shopping! Curious about some of the brands sold at Ulta aren’t cruelty-free? That’s also in the post!

Remember to use #LogicalHarmonyApproved on Instagram to show off all of your Logical Harmony Approved picks, purchases, and looks! Make sure to follow me on Instagram and subscribe on YouTube as well.

Popular cruelty-free products sold at Ulta:

Note: By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!

All brands included here are sold at Ulta. They are cruelty-free, which means free of animal testing, and they all also have vegan options to choose from. Just as with the Cruelty-Free Brand List, it is noted next to a brand if they cruelty-free but are owned by a company that tests on animals. It is also noted if they are not only cruelty-free but also a 100% vegan brand.

Cruelty-Free Brands at Ulta:

Below is a full list of all of the cruelty-free brands at Ulta. This includes cruelty-free makeup brands, cruelty-free skincare brands, cruelty-free haircare brands, and cruelty-free fragrance brands. Below this main list will be other lists broken into a category by the product type as well.

Popular cruelty-free products sold at Ulta:

I get a lot of questions about the Ulta house brand and if Ulta is cruelty-free. Another great thing about Ulta is that they do not sell in China, where animal testing is required by law. The Ulta Collection brand is also cruelty-free. There are even some vegan-friendly options in the house line too!

Brands That Test on Animals at Ulta:

The following list is a handful of brands sold at Ulta that are not cruelty-free. This is not a comprehensive list, but some of the most popular brands sold there are not cruelty-free by Logical Harmony standards. Please check out the Brands to Avoid for a full list of brands that do not fit the Logical Harmony definition of cruelty-free.

  • Aveeno
  • Biore
  • Clarisonic
  • Clean & Clear
  • Jergens
  • John Frieda
  • Kiehl’s
  • L’Oreal
  • MAC
  • NARS
  • Neutrogena
  • Nivea
  • Olay
  • Origins
  • Proactiv
  • Shiseido

Popular cruelty-free products sold at Ulta:

Note: By using the affiliate links in this post you are supporting Logical Harmony! How does it work? When you purchase a product through one of these links Logical Harmony gets a commission at no extra cost to you. This is a very large part of what keeps Logical Harmony running – Thank you!

(127) Comments

  1. A few other available brands available at Ulta which were not mentioned are “Tangle Teezer” and “Thrive Causemetics”

  2. Physician’s Formula isn’t on the list. I read a while back that their cruelty-free status has changed. Are they still cruelty-free or not.

    1. They aren’t. They were removed from the Logical Harmony Cruelty-Free Brand List a while ago, and are now on the Brands to Avoid list.

  3. LOVE the info…Thank you…????????. Curious if Makeup Revolution is cruelty free? Was it already on the list and I missed it? Thanks much ??

    1. I haven’t been able to confirm that they are cruelty-free, no.

    2. Hi Nina! I just wanted to let you know they have now been added as a Logical Harmony Approved cruelty-free brand!

  4. thanks for the updated list!

  5. I was wondering what the status is with morphe. I saw something on another site that seemed conflicting and am perplexed.

    1. Hi,
      I am supriesed, as faar i know The Body Shop not testing on Animals, but belongs to L’oreal group, which testing on Animals. Why The Body Shop is on the list cruelty -free products?

      1. Hi Paulina!

        They haven’t been owned by L’Oreal for a couple of years now.

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