Beauty & Cosmetics, Hair Care, Lifestyle, Nail Care, Product Reviews, Recipes, Skin Care

Aveda is No Longer Cruelty Free

Aveda is No Longer Cruelty Free

Like all other Estee Lauder brands, Aveda is no longer cruelty free! The hair care brand used to have a firm stance against animal testing. Aveda, just like MAC, has long been considered a great options for vegan as they were free of animal testing and many products did not contain animal ingredients. However, like other Estee Lauder brands, this stance changed in order to sell Aveda products in countries where it is required by law.

From the Aveda Frequently Asked Questions

The Aveda Corporation is committed to the elimination of animal testing. We are equally committed to consumer health and safety, and bringing to market products that comply with applicable regulations in every country in which our products are sold.
We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf, except when required by law. We evaluate our finished products in clinical tests on volunteer panels.

From what I have been hearing, many are still finding Aveda products where the packaging states “cruelty free”. Unfortunately with this being an unregulated term, the company is still able to make this claim. Even the above statement is very confusing for those who aren’t used to the keywords that these companies use to say that they do, in fact, test on animals. This is why many people still believe that Aveda products are still cruelty free.

I find this extremely disappointing. Not only because Aveda was such a great resource for cruelty free and vegan hair care, but because they have done very little to let people know about the change in their animal testing policy. I think that we all hope Estee Lauder will let their formerly animal friendly brands eventually return to their cruelty free roots!

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57 Comments

  • Reply lisa Friday - July 31, 2015 at 4:39 pm

    I have been using Aveda for about 25 years. I am done with them after reading this article. I am disgusted!!

  • Reply Michele Perez Thursday - June 18, 2015 at 9:28 am

    WOWOWOW! I am shocked. I have always loved Aveda for their products, ethics, and sustainability. I was ready to place an order later today for some of my products but now I’m going to be writing a letter. Also didn’t know they were affiliated with Estee Lauder – ugh! I am running out of good styling essentials for my hair at this point. I’ve tried some that were expensive with ho-hum results and now I’m on a budget so I can’t experiment much. I’m down to Tresemme shampoo, conditioner, hair spray but need a root lifter and light mousse – any suggestions for fine hair anyone?

    • Reply Tashina Combs Sunday - December 6, 2015 at 5:20 pm

      I have fine hair too, so I know how hard it can be to find things that really work. DryBar products have been the best for me. They are cruelty free with tons of vegan options, and it seems to work well with fine hair too.

    • Reply Gia Monday - May 30, 2016 at 6:16 pm

      Isn’t it horribly sad that some of our favorite product brands have decided to let go of their position against animal cruelty for the sake of distributing its product to countries that require animal testing, like China (a big disappointment to consumers who trusted in their brand and supported them)? As if Aveda and the Estee Lauder company do not make enough money in sales already. The excuses are equally disturbing like; “except when required by law.” The Estee Lauder company made a choice to sell in China. Therefore, they are responsible. Shame on these companies!! Try Whole Foods? Here is a list of several cruelty-free brand shampoos that you might have better luck with; Giovanni, John Masters Organics, Paul Mitchell, Jason, Yes and Lush, and they are affordable too!

  • Reply Kaitlyn Monday - April 6, 2015 at 2:37 pm

    Ah, I didn’t know this until and have been going to an aveda salon for years! Do you know of any alternatives for salon hair care and waxing?

  • Reply Shoshanna Sunday - March 1, 2015 at 9:46 am

    Weird. I just pulled this up off of the Peta website. http://www.peta.org/living/beauty/aveda/ I have also heard that though they are under EL, they do not see the Aveda product in countries where animal testing s required.

    • Reply Tashina Combs Sunday - March 1, 2015 at 10:24 am

      Hi Shoshanna,

      This post from PETA is from 2012. :-/ They may not actively sell in China, but there are other conditions where required by law animal testing may occur.

  • Reply Sandra Tuesday - December 16, 2014 at 2:32 am

    wow!! I was just about ready to make an appt at an Aveda salon to get my hair highlighted. This is really disappointing to find out that they have traded ethics for the hopes of financial gain. How gross of them!! Thanks for letting us know. I will NOT be making that appointment now.

    • Reply Animal love Thursday - March 5, 2015 at 10:54 pm

      But where will you be getting your hair done? I could be wrong, but I still think Aveda one of the best choices available. If not, I’m definitely open to suggestions. Anything for the animals!

      • Reply VickiB Saturday - August 22, 2015 at 8:56 am

        I would recommend trying to find another salon that uses vegan and cruelty free products. I use Organic Colour Systems, the whole system of permanent and temporary color, shampoo, conditioner and styling products are certified vegan and cruelty free (plus a high percentage of certified organic ingredients). Organic Colour Systems is a UK based brand but I hope it catches on more and more in the U.S.!! Perhaps you can look for a salon near you that carries it!

  • Reply Erin Carlson Saturday - November 29, 2014 at 6:56 pm

    Very disappointing. I vow to not purchase Aveda products, from this moment forward.

  • Reply Denise Hagerman Saturday - November 1, 2014 at 11:51 am

    Very disappointing. The main reason I switched hair salons a few years ago was because (I thought) Aveda products were cruelty free. I think finding other (truly) cruelty free products to use at home is less of a challenge than finding a salon that uses cruelty free products (shampoos, hair color, etc.). The search continues…

  • Reply eleanor francis Monday - October 20, 2014 at 4:46 am

    sad about aveda i have bought their products in the past as was assured there was no animal testing.I will not purchase them again and will mention it to the shop staff too as they do not believe they are testing.

  • Reply Caroline Santise Wednesday - April 23, 2014 at 8:40 am

    Why not take a stance as a company and not sell products in countries where ‘animal testing is required’. Otherwise, you only care about the almighty dollar and not about the life you are harming! Lush.com all the way for me!

  • Reply bunnyyg123 Saturday - March 15, 2014 at 3:35 pm

    Let’s just all go to Paul Mitchell salon to make sure:)

  • Reply Gretchen Friday - January 24, 2014 at 6:07 am

    “unless required by law”…..that means you are testing on animals so you can sell your products in China. Stop selling in China if they require animal testing.

  • Reply lindajanegibson@gmail.com Wednesday - July 17, 2013 at 4:36 am

    Hi, I read your article about aveda with great disappointment – I have been getting my hair etc done there – I aim to be cruelty-free as much as possible and I am a vegan. May I inquire as to what actual documented proof you have that they are no longer cruelty- free? PETA had a campaign against Estée Lauder (owners of aveda ) Avalon, Mary Kay and urban decay ( who pulled out) because they resumed testing for the Chinese market. I would like to know – thank you.

    • Reply Tashina Wednesday - July 17, 2013 at 8:04 am

      Hi!

      All statements included in this post come from Aveda themselves. The company states on their own website that they test on animals when required by law. If this is the stance on animal testing that the company is publishing, I think it’s more than enough documentation to show that they are no longer cruelty free.

  • Reply Kate Sunday - July 14, 2013 at 3:29 am

    I’m shocked at the aggression and obfuscation of Aveda’s staff in response to what is a clear representation of their own published statement! Thanks for the post, Tashina.

  • Reply Samantha Iacia Saturday - June 8, 2013 at 10:38 am

    so glad I found your website, especially this post. I have been using Aveda products for almost a year now, and I thought they would finally be the answer to my hunt for cruelty-free products that would also fight my stubborn acne. But there was always something in the back of my mind that made me suspicious about the brand’s sourcing. After reading this post and the comments, Aveda’s stance on animal testing as a subsidiary of EL is too shady for me to trust. Whether Aveda test on animals or not, no one can explicitly say that they DON’T (“unless required by law”), which is all I need to hear. sad that such information is so unclear, not just for Aveda but many other brands as well.

  • Reply denise Monday - May 27, 2013 at 1:24 pm

    hi. not sure if you noticed but cow and gate baby milk adverts are appearing on your vegan page. i know you probably can’t control that but thought you best know!

    • Reply Tashina Wednesday - May 29, 2013 at 4:29 pm

      Hi Denise!

      The only ads on my page that I don’t control are Google ads. These are cookie based, so it can vary from viewer to viewer. Thanks for letting me know!

  • Reply conor Wednesday - March 27, 2013 at 4:48 am

    @Anthony stop copying and pasting that bloody mission statement lol
    obviously u dont have a better answer and its easier to hide behind their paragraph, i work with aveda and they are good but not all as pure as they let people make them out

  • Reply Christina Cooperider Sunday - March 24, 2013 at 5:37 pm

    Aveda is NOT selling in Chona!!! They are one of a few brands owned under the Estée Lauder umbrella not going into China because of China’s animal testing law! Get your facts straight before you post such damaging information.

    • Reply Tashina Monday - March 25, 2013 at 6:08 am

      Hi Christina,

      I tried to email you directly, but it bounced back as a unrecognized email address.

      As I stated in my reply to your comments, if Aveda is truly cruelty free, then why does their published and official stance say that they do not test unless required by law? I only presented information that is offered by Aveda itself and what I was told by their PR reps. If it’s inaccurate in any way, then it’s the information being presented by the brand and it’s representatives that is inaccurate. For a brand with such a strong stance against animal testing, I would love to believe that they still stand their ground there. It’s just hard when the brand itself is saying that they do test on animals in certain situations.

      If you have information that is not being published on their website or being sent out by their PR team then please let me know. I would be happy to pass it on to readers of Logical Harmony. My goal is to provide consumers with accurate information on brands so they can make educated decisions.

    • Reply Sarah Morrison Sunday - June 9, 2013 at 10:18 am

      I think that because Aveda is owned by Este Lauder, I don’t feel comfortable buying the products as the profits inevitably travel upwards to Este Lauder who do test on animals. The Body Shop are now the same as they are now owned by Loreal. This is a shame.

    • Reply Xuan Monday - June 24, 2013 at 2:28 pm

      In all honesty, I find it more damaging for the company’s reputation that people working for Aveda are getting this aggressive although the author doesn’t do much more than presenting what was given to her by Aveda spokespeople. You can save that tone for the fellows you hired for handing out ambiguous information. Or for whosoever has chosen to make business with Estée Lauder in the first place.

      • Reply Tashina Tuesday - July 2, 2013 at 5:41 pm

        Hi Xuan,

        THANK YOU for this comment. You have no idea how much I appreciate it!

  • Reply Sara Sunday - October 21, 2012 at 4:27 am

    Aveda is tragic. I still have copies of my emails from the company if u need them. Jen forwarded them to you a while back too. The phone and sales people are still saying they do not test on animals. I guess that’s shows the communication between HQ and store. The statement on their labels say “people tested” which is a fancy way of beating around the bush. They dont say “not tested on animals” which is just so misleading and shameful.

    DM on twitter if u want the emails.

    Take care

    • Reply Christina Cooperider Sunday - March 24, 2013 at 5:38 pm

      I work for Aveda and they DO NOT test on animals under any condition. We are NOT sold in China because of China’s animal testing law.

      • Reply Tashina Monday - March 25, 2013 at 6:09 am

        Hi Christina,

        I tried to email you directly, but it bounced back as a unrecognized email address.

        As I stated in my reply to your comments, if Aveda is truly cruelty free, then why does their published and official stance say that they do not test unless required by law? I only presented information that is offered by Aveda itself and what I was told by their PR reps. If it’s inaccurate in any way, then it’s the information being presented by the brand and it’s representatives that is inaccurate. For a brand with such a strong stance against animal testing, I would love to believe that they still stand their ground there. It’s just hard when the brand itself is saying that they do test on animals in certain situations.

        If you have information that is not being published on their website or being sent out by their PR team then please let me know. I would be happy to pass it on to readers of Logical Harmony. My goal is to provide consumers with accurate information on brands so they can make educated decisions.

  • Reply Jana Monday - October 15, 2012 at 5:22 pm

    Wow… touchy subject! reading all the comments is very interesting. You have handled yourself well.

    Thanks for the update. I had mixed feelings about Aveda when I found out they are still on Peta’s list but I’m just going to stay away from them. It doesn’t seem like they are the company they were when they started out, that’s for sure.

    • Reply Tashina Monday - March 25, 2013 at 6:10 am

      Hi Jana,

      Yes, it does seem like a touchy subject. However, when this is the information being supplied by the brand, it’s hard to argue that I am making things up. All I am doing is presenting my readers with what the brand told me was their policy on animal testing.

  • Reply Anthony Friday - October 12, 2012 at 8:27 am

    To all,

    Aveda has not changed its commitment against animal testing, nor its policy. We care for every living creature, and will not conduct animal testing, nor ask others to do it, unless required by law.

    Our products are people tested, relying on human volunteers and scientific databases. We live and breathe our commitment to caring for animals and wildlife. Find out more about some of our proudest achievements at http://www.aveda.com/discover/index.tmpl#section=be_the_change

    • Reply admin Friday - October 12, 2012 at 9:36 am

      Hi Anthony,

      What people are frustrated and unhappy about is that Aveda is testing on animals when required by law. Required by law for certain markets or not, animal testing is still animal testing.

      • Reply Christina Cooperider Sunday - March 24, 2013 at 5:41 pm

        Admin, Aveda does not test on animals under any condition. We intentionally chose NOT to go into China because of their animal testing law. As a huge animal lover and activist, it is disheartening to read such inaccurate information from a website I once trusted 100%

        • Reply Tashina Sunday - March 24, 2013 at 8:45 pm

          Hi Christina,

          Thank you for commenting! If Aveda is truly cruelty free, then why does their published and official stance say that they do not test unless required by law? I only presented information that is offered by Aveda itself and what I was told by their PR reps. If it’s inaccurate in any way, then it’s the information being presented by the brand and it’s representatives that is inaccurate.

  • Reply Eleanor Thursday - October 11, 2012 at 12:33 pm

    Where is your proof?? You write an article on Aveda testing on animals yet you have no evidence or proof to back it up..where do you get your info? I work for the company and I know that they do not test on animals EXCEPT when there is a new ingredient that they are using, and must test on animals but ONLY when under a required law. At least they make a point of stating that they DO test on animals WHEN required under the law. With most of the products being staples and around the company for many years, they aren’t going to be testing every product on animals all the time, rather only when there is a new ingredient thrown into the mix IF required to test on animals by the law because they cannot be people tested. When you say they have done “little to let consumers know” what kind of company who prides themselves on being botanically derived and natural as well as cruelty free is going to say “HEY! Guess what? We test on animals!!” No, because that statement can be misconstrued (clearly) and untrue.
    Next time you’re going to post a poorly written article bashing a company, get your facts straight.

    http://www.peta.org/living/beauty-and-personal-care/aveda.aspx

    • Reply admin Friday - October 12, 2012 at 6:50 am

      Hi Eleanor,

      It looks like we will just need to disagree on whether or not Aveda stood by their morals. Did they stand by their original stance on animal testing? No. They did not used to test on animals at all. It’s only within the past year that their public statement has changed to testing on animals “when required by law”. A fact that you confirmed in your comment.

      Testing on animals, required by law or not, is still testing on animals. Very few markets require animal testing. It’s a choice that companies make in order to sell in those markets.

      It looks like my resource, which was actually Aveda itself, combined with your statement shows that I did, in fact, do my research and get my facts straight. Both the official Aveda statement and your comment say that Aveda tests on animals. It doesn’t matter what the circumstance is. Required by law or not – testing on animals, is testing on animals.

  • Reply Vanessa Tuesday - October 9, 2012 at 10:50 pm

    i’m sick of all these brands abandoning their morals just so they can make a profit. I am very disappointed and will not buy from them anymore!

  • Reply Sarah S. Sunday - October 7, 2012 at 9:37 am

    Ugh, I am absolutely sick of this! Thanks for letting us know. They (and other brands you mentioned) sure are saving me a lot of money by selling in China, because I will NOT buy them!

  • Reply Sascha Saturday - October 6, 2012 at 2:45 am

    This is so sad – I loved Aveda products! Oh well, I guess I’ll stick to Lush in the future – at least I know everything’s vegan and cruelty free!

    • Reply Anthony Friday - October 12, 2012 at 8:25 am

      Aveda has not changed its commitment against animal testing, nor its policy. We care for every living creature, and will not conduct animal testing, nor ask others to do it, unless required by law. Our products are people tested, relying on human volunteers and scientific databases. We live and breathe our commitment to caring for animals and wildlife. Find out more about some of our proudest achievements at http://www.aveda.com/discover/index.tmpl#section=be_the_change

      • Reply Lauren Wednesday - August 28, 2013 at 6:46 am

        You have changed it because you ACCEPT selling in countries that require animal testing. Do not pretend you are innocent. What the bottom line is for Aveda is that its the bottom dollar that counts the most. Good bye!

  • Reply Sonia Saturday - October 6, 2012 at 1:28 am

    It’s because they want to sell in China & China insist on testing on animals!!! It’s a disgrace – there is a Spanish makeup company called Vera Valenti which make their makeup products in China, they are going to target the UK next year but already sell online it’s toxic so avoid!!!!

  • Reply Ibby Saturday - October 6, 2012 at 12:00 am

    From Denmark – We hear nothing and dont get any response if We ask the Company.
    It is a very wrong business approach – There are so many other possibilities for testing safe.
    Lauder please reconsider – please.

    Origins? Them too?

    Ib
    Denmark
    Ibbyheart.com

  • Reply Vannie Lee Friday - October 5, 2012 at 1:31 pm

    What’s happening here? I’m noticing more and more companies are starting animal testing because it’s “required by law”. I can’t use the majority of available drug store products anymore.

    • Reply Anthony Friday - October 12, 2012 at 8:29 am

      Aveda has not changed its commitment against animal testing, nor its policy. We care for every living creature, and will not conduct animal testing, nor ask others to do it, unless required by law.

      Our products are people tested, relying on human volunteers and scientific databases. We live and breathe our commitment to caring for animals and wildlife. Find out more about some of our proudest achievements at http://www.aveda.com/discover/index.tmpl#section=be_the_change

      • Reply Lisa Wednesday - December 26, 2012 at 2:37 pm

        Tell us something besides the ‘company boilerplate response’!

      • Reply DG Friday - March 8, 2013 at 10:23 pm

        I dearly hope this is true and regarding to China’s laws requiring animal testing then Aveda should NOT sell their products there in order to be considered truly cruelty free. If this is not the case, I absolutely refuse to purchase anymore Aveda products, nor will I do business with a spa treatment that uses Aveda products.

      • Reply allie Tuesday - March 12, 2013 at 6:11 pm

        AVEDA no longer follows their mission statement…. in many ways!
        my guests have allergic reactions to your colour…. some who have had aveda colour for years… now cannot use it. it would be great if AVEDA could admit to the changes in their ingredients ie. the higher content of ammonia.
        more for the safety of our clients.

        I’m disappointed in AVEDA, I have been an AVEDA educator, salon and dedicated believer fopr fifteen years 🙁

      • Reply Grainne Sunday - September 22, 2013 at 10:15 am

        Almost all companies say they are against animal testing and only do it “when required by law”. This is misleading and companies that claim this should be avoided. Companies don’t want to admit that they are happy to torture animals for extra profit. Saying they are committed to phasing out animal testing sounds much better. The reason they are required by law is because they are using unnatural and untested chemicals in their products. Many companies are able to produce products that are COMPLETELY cruelty-free because they use ingredients that are natural and known to be safe.

        The EU ban against testing for cosmetics does not mean that all EU cosmetics are now cruelty free. Ingredients that are to be used in other products as well as cosmetics (such as household products) can still be tested on animals.

        Companies that carry the VEGAN SOCIETY or BUAV symbols are 100% cruelty free and are not tested on animals ever.

        Cats, dogs, mice, fish, birds, primates and all the other animals they use to perform their horrific an unnecessary testing should not have to suffer, especially when there are so many cruelty-free choices out there.

      • Reply Maria Monday - March 10, 2014 at 2:09 am

        If it’s required by law then you are testing on animals at some point even if it’s few and far between.
        You can NOT claim you “will not conduct animal testing” then say “unless required by law”. You are misrepresenting your product. You either do test or you ABSOLUTELY DO NOT, no matter what. In this matter it IS simply black or white. There can be no gray area.
        Be a better company and say no to animal testing because it is the right thing to do. When you do testing because it’s required by law, it’s because your company is more concerned abt the almighty dollar. Guess what…. If you make the ethical choice it WILL pay off financially in the long run.

    • Reply Leah Friday - March 1, 2013 at 4:11 am

      ITs because they want to sell their stuff in China, which requires it be tested on animals before it is released to the public. Just like they allow the skinning of alive animals for fur. F CHINA!

    • Reply Madonna Fong Thursday - April 24, 2014 at 1:16 pm

      I think one of the great risks with regard to the world-wide web is that people can say anything they want without doing confirmational research. which is exactly the case of Tashina Comb’s blog, (Aveda Is No Longer Cruelty Free! Aveda does not, nor ever will, test on animals) If a country requires animal testing on products sold in that respective country, then AVEDA does not sell in that country! Why, because they absolutely do not TEST ON ANIMALS!!!!!!! PERIOD! I am the proud owner of a successful. eco-friendly AVEDA concept salon and spa for over 20 years! ~ Madonna Fong-La Luna Salon and Spa!

      • Reply Tashina Combs Thursday - April 24, 2014 at 1:53 pm

        Hi Madonna,

        I only publish and go by information that is provided by the brands themselves. I do not go by 3rd party information of any sort. I research all brands talked about on Logical Harmony and never make a claim against a brand without having spoken to the brand about their animal testing stance in detail.

        Aveda’s PR, customer service, and website FAQ all state that they do test on animals when required by law. You can see on their website – https://www.aveda.com/cms/customer_service/faq.tmpl#faq2

        While some people consider testing as required by law to still be cruelty free, myself and many others do not. If a brand says that they do allow this type of animal testing, I will not endorse them as cruelty free on Logical Harmony. What individuals choose to think about this stance on animal testing is their own choice.

      • Reply Anna Rivas Sunday - August 31, 2014 at 7:01 am

        Aveda has dropped the cruelty free icon from their products. It’s the same thing that happened with some of the other companies that have gone to the dark side. They don’t outright say it. They just quietly stop displaying that icon.

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