Aveda is No Longer Cruelty Free

Aveda is No Longer Cruelty Free

Like all other Estee Lauder brands, Aveda is no longer cruelty free! The hair care brand used to have a firm stance against animal testing. Aveda, just like MAC, has long been considered a great options for vegan as they were free of animal testing and many products did not contain animal ingredients. However, like other Estee Lauder brands, this stance changed in order to sell Aveda products in countries where it is required by law.

From the Aveda Frequently Asked Questions

The Aveda Corporation is committed to the elimination of animal testing. We are equally committed to consumer health and safety, and bringing to market products that comply with applicable regulations in every country in which our products are sold.
We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf, except when required by law. We evaluate our finished products in clinical tests on volunteer panels.

From what I have been hearing, many are still finding Aveda products where the packaging states “cruelty free”. Unfortunately with this being an unregulated term, the company is still able to make this claim. Even the above statement is very confusing for those who aren’t used to the keywords that these companies use to say that they do, in fact, test on animals. This is why many people still believe that Aveda products are still cruelty free.

I find this extremely disappointing. Not only because Aveda was such a great resource for cruelty free and vegan hair care, but because they have done very little to let people know about the change in their animal testing policy. I think that we all hope Estee Lauder will let their formerly animal friendly brands eventually return to their cruelty free roots!

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57 comments for “Aveda is No Longer Cruelty Free

  1. Friday - July 31, 2015 at 4:39 pm

    I have been using Aveda for about 25 years. I am done with them after reading this article. I am disgusted!!

  2. Thursday - June 18, 2015 at 9:28 am

    WOWOWOW! I am shocked. I have always loved Aveda for their products, ethics, and sustainability. I was ready to place an order later today for some of my products but now I’m going to be writing a letter. Also didn’t know they were affiliated with Estee Lauder – ugh! I am running out of good styling essentials for my hair at this point. I’ve tried some that were expensive with ho-hum results and now I’m on a budget so I can’t experiment much. I’m down to Tresemme shampoo, conditioner, hair spray but need a root lifter and light mousse – any suggestions for fine hair anyone?

    • Sunday - December 6, 2015 at 5:20 pm

      I have fine hair too, so I know how hard it can be to find things that really work. DryBar products have been the best for me. They are cruelty free with tons of vegan options, and it seems to work well with fine hair too.

    • Gia
      Monday - May 30, 2016 at 6:16 pm

      Isn’t it horribly sad that some of our favorite product brands have decided to let go of their position against animal cruelty for the sake of distributing its product to countries that require animal testing, like China (a big disappointment to consumers who trusted in their brand and supported them)? As if Aveda and the Estee Lauder company do not make enough money in sales already. The excuses are equally disturbing like; “except when required by law.” The Estee Lauder company made a choice to sell in China. Therefore, they are responsible. Shame on these companies!! Try Whole Foods? Here is a list of several cruelty-free brand shampoos that you might have better luck with; Giovanni, John Masters Organics, Paul Mitchell, Jason, Yes and Lush, and they are affordable too!

  3. Kaitlyn
    Monday - April 6, 2015 at 2:37 pm

    Ah, I didn’t know this until and have been going to an aveda salon for years! Do you know of any alternatives for salon hair care and waxing?

  4. Shoshanna
    Sunday - March 1, 2015 at 9:46 am

    Weird. I just pulled this up off of the Peta website. http://www.peta.org/living/beauty/aveda/ I have also heard that though they are under EL, they do not see the Aveda product in countries where animal testing s required.

    • Sunday - March 1, 2015 at 10:24 am

      Hi Shoshanna,

      This post from PETA is from 2012. :-/ They may not actively sell in China, but there are other conditions where required by law animal testing may occur.

  5. Sandra
    Tuesday - December 16, 2014 at 2:32 am

    wow!! I was just about ready to make an appt at an Aveda salon to get my hair highlighted. This is really disappointing to find out that they have traded ethics for the hopes of financial gain. How gross of them!! Thanks for letting us know. I will NOT be making that appointment now.

    • Animal love
      Thursday - March 5, 2015 at 10:54 pm

      But where will you be getting your hair done? I could be wrong, but I still think Aveda one of the best choices available. If not, I’m definitely open to suggestions. Anything for the animals!

      • VickiB
        Saturday - August 22, 2015 at 8:56 am

        I would recommend trying to find another salon that uses vegan and cruelty free products. I use Organic Colour Systems, the whole system of permanent and temporary color, shampoo, conditioner and styling products are certified vegan and cruelty free (plus a high percentage of certified organic ingredients). Organic Colour Systems is a UK based brand but I hope it catches on more and more in the U.S.!! Perhaps you can look for a salon near you that carries it!

  6. Erin Carlson
    Saturday - November 29, 2014 at 6:56 pm

    Very disappointing. I vow to not purchase Aveda products, from this moment forward.

  7. Denise Hagerman
    Saturday - November 1, 2014 at 11:51 am

    Very disappointing. The main reason I switched hair salons a few years ago was because (I thought) Aveda products were cruelty free. I think finding other (truly) cruelty free products to use at home is less of a challenge than finding a salon that uses cruelty free products (shampoos, hair color, etc.). The search continues…

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